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• Facebook Rules Christmas Eve; Vultures Get Ready for Texas Feast
Mon., Jan. 5 —
Kevin McCauley
• Obama Promises New Emphasis on Science; CNN Exits Stage
Wed., Dec. 31 —
Kevin McCauley
• P.T. Barnum, who believed a sucker is born every minute, is inspiration for $750B bank bailout scam
Tue., Dec. 30 —
Kevin McCauley
• Maurice Levy Earns Coveted O’Dwyer Nod as Best Holiday Drinking Companion
Mon., Dec. 29 —
Kevin McCauley
• Words Not to Use in Press Releases in 2009
Wed., Dec. 31 — Greg Hazley
• Tennessee's 'Valdez' Tops Tough Month for 'Clean Coal'
Tue., Dec. 30 — Greg Hazley
• Holiday Optimism from Russo Partners
Tue., Dec. 16 — Greg Hazley
• Homeland Security Prepares a PR Salvo on Broadcast TV
Wed., Dec. 10 — Greg Hazley
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Commentary
& Op-Ed
Guest Op-Ed:
Numerous Failures Marred '08
By
Ted Pincus
We must wake up and realize the free lunch was always a myth and emerge from this period a wiser nation. As Friedrich Nietzsche said: "What doesn’t kill us makes us stronger."
Wed., Dec. 31 
Thought Leader:
The Shrinking Rx News Hole
By Michael Durand
The shrinking news hole for healthcare news will have Rx pros scrambling for '09 coverage. TV stations once boasted of own on-air doctors. News migrates to specialty pubs, 'Net.
Tue., Dec. 30
Guest Op-Ed:
Global Realities Usher In
Change for PR
By
Joseph J. Honick
PR firms need to play catch-up to compete with massive political and economic change on the international front due to diminished U.S. influence overseas.
Mon., Dec. 29 [2]
Public Relations:
Review of 2008
By
Jack O'Dwyer
Bursting of the hyped-up financial and housing bubbles dominated the PR scene. Agencies and clients tightened their belts, newspapers continued to struggle and the public turned on Detroit.
Tue., Dec. 23 [5]
PR School:
Avoiding Conflicts of Interest
By
Fraser P. Seitel
Is hiring a presumably detached and objective "working journalist" to advise a client on subjects he or she may cover a prima facie, "conflict of interest?"
Tue., Dec. 23 [2]
Pitch
op-ed pieces to: kevin@odwyerpr.com
Commentary
archive |
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Jobs Breaks Silence on Health
Apple CEO issues statement on health following withdrawal from conference and months of rumors that affected company shares.
Mon., Jan. 5
F-H Scoops Up Garden Fresh Account
Fleishman-Hillard will pitch 110-member Sweet Tomatoes and Souplantation restaurant chains in new year.
Wed., Dec. 31
Profits Come First, Says MS&L
Survey Consumers want companies to put profits before good deeds, according to a MS&L survey.
Tue., Dec. 30
Rent-A-Center Boosts Outreach
Rent-to-own giant brings in Toyota PR exec amid campaign to lure consumers hurt by credit crunch.
Mon., Dec. 29
Kekst Fills Up at Flying J
Kekst is counseling Flying J, the $16B oil company that filed for Chapter 11 protection this week amid the plummeting price of oil and credit crisis.
Fri., Dec. 26
Clinton Owes WPP $5.3M
Mark Penn’s Penn Schoen & Berland polling outfit, a unit of WPP Group, is still owed $5.3M from Hillary Clinton’s Presidential campaign.
Tue., Dec. 23
Dow Yanks Biz From Brunswick
Dow Chemical has yanked PR business from Brunswick Group in the wake of a $5M insider trading charge brought against the husband of a BG partner, who has been suspended.
Mon., Dec. 22
PR Bucks 'Ad Depression'
PR shines during "advertising depression," says media consultant Jack Myers, who believes ad agency model is broken beyond repair.
Thu., Dec. 18
PR Firm Among Dreier Creditors
Legal PR firm Van Prooyen Greenfield is among the 30 largest creditors of bankrupt New York law firm Dreier LLP. Founder is accused of bilking more than $300M from investors.
Wed., Dec. 17
H&K Scores Olympic Gold in Chicago
Hill & Knowlton is the highest paid consultant to the Chicago 2016 Olympic bid.
Wed., Dec. 17
Study: Client Churn Like '07
Twenty-two percent of clients severed ties with U.S. PR firms in 2008, on par with 2007. Western firms, tech and real estate take hardest lumps.
Tue., Dec. 16
Madoff Case Sparks PR Response
Financial entities in and out of the $50B fraud alleged perpetrated by former NASDAQ chair Bernard Madoff are working with PR firms as the story unravels.
Mon., Dec. 15 [7]
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2007 Worldwide Fees of Independent PR Firms:
Rankings submissions for 2008 net fees due Feb. '09 -- Printable rankings form |
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| [listing]
-- Listing for each firm in O'Dwyer's
Public Relations firms database |
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Firm |
2007
Net Fees |
Empl. |
%
Fee Change
From 2006 |
| 1. |
Edelman [listing] |
$395,494,858 |
2,860 |
+22.2 |
| 2. |
Waggener
Edstrom [listing] |
106,507,000 |
801 |
+11.1 |
| 3. |
APCO
Worldwide [listing] |
97,500,000 |
549 |
+19.0 |
| 4. |
Ruder
Finn Group [listing] |
93,549,000 |
590 |
-5.8 |
| 5. |
Text
100 Int'l. [listing] |
60,000,000 |
550 |
+12.4 |
| 6. |
Qorvis
Comms. [listing] |
30,497,000 |
86 |
+27.6 |
| 7. |
Schwartz
Comms. [listing] |
30,486,822 |
210 |
+13.5 |
| 8. |
ICR [listing] |
24,645,933 |
95 |
+40.0 |
| 9. |
Dan
Klores Comms. [listing] |
21,700,000 |
131 |
+6.0 |
| 10. |
Regan Comms. [listing] |
21,014,000 |
74 |
+14.0 |
Complete
rankings table of 190 firms |
How to Hire a PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever... read full article |
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Search Database of PR Firms: Alphabetically -- Geographically -- PR Specialty
Join the over 400 firms listed on O'Dwyer's -- Add your firm to our database |
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Shop for PR Services & Products in 57 categories:
Add your service or product to our database -- Submit your listing here |
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‘More hell than heaven’ for congloms in ’09
The advertising/PR conglomerates hobbled into ’09 following pre-Christmas ’08 news that thousands of staffers are getting (or will soon get) the boot.
Those Scrooge-like announcements triggered Wall Street downgrades as fear of an “advertising depression” gripped Madison Ave.
Jack Myers, forecasting guru, added to the general gloom, predicting the decline in advertising and overall marketing communications will accelerate this year and drop again in ’10.
If Myers’ crystal ball is correct, it will be a never-seen-before three straight years of advertising and marcomm spending decline. The poor economic environment may be the least of adland’s woes, warned Myers. He told Dow Jones there is more to advertising’s troubles than just clients savaging budgets... full
story
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| Attention: |
Environ. PR/PA firms -- Submit your profile for O'Dwyer's Feb. magazine.
Contact jon.gingerich@odwyerpr.com or call 212/679-2471, ext. 103. |
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| Recent
Job Postings |
Location |
Posted |
| Director of Dev. & PR, Art Papers, Inc. |
Atlanta, GA |
12/29 |
| Temp. PR & Marketing Specialist, University of Virginia |
Charlottesville, VA |
12/29 |
| Sales/Marketing/PR, Walt Disney Company |
Burbank, CA |
12/29 |
| PR Counselor, Deveney Communication |
New Orleans, LA |
12/28 |
| PR Consultant, Old Nassau Imports |
New York, NY |
12/19 |
| Director, PR, Sears Holding Corporation |
Hoffman, IL |
12/18 |
| Sr. Dir., Corp. Media, PR & Finc'l. Comms., Avery Dennison |
Pasadena, CA |
12/18 |
| PR Program Manager, Staples |
Framingham, MA |
12/18 |
| Co-op, PR (Visual Comms. - Photog), Norfolk Southern |
Norfolk, VA |
12/17 |
| Co-op, PR (Visual Comms. - Design), Norfolk Southern |
Norfolk, VA |
12/17 |
| PR Manager, DirecTV Group |
New York, NY |
12/17 |
| Deputy Director, Global Health Comms., The Bill & Melinda Gates Foundation |
Seattle, WA |
12/17 |
| Director of Marketing & PR, N.Y. Lesbian, Gay, Bisexual & Transgender Community Center |
New York, NY |
12/16 |
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