O'Dwyer's Public Relations News

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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com

Updated Thursday, Sept. 2 @ 3:08 p.m.

Mexico Taps Firms for PR Blitz
Mexico's Committee of Tourism and Conventions for the image-tarnished Mexican State of Baja California has hired Allison & Partners for a six-figure PR effort.

• Sitrick Spearheads Burkle Counterattack
• Tobin Backs Conservative Climate Push with Shultz
• PR Accounts on the Move

Video:
• 3 Ways to Control a Rumor
Web Links:
• 6 Ways to Avoid a Social Media Crisis (@alizasherman)
• Goldman Sachs Invests in China Image (Telegraph)
• Discovery E-mails During Gunman Crisis (Wash Post)

INSTANT POLL:

Rate the egg industry's PR response to the salmonella crisis:

Wed., Sept. 1

Sarah Lawrence College
Wants PR Buzz Back
Sarah Lawrence College, "once considered the preeminent progressive liberal arts college in the U.S.," is looking for a PR partner to "burnish the brand."

• ICR Shines Light on Opel
• PRSA Assembly to Spend 4 Hours on Definition of PR

Video:
• Muslim First Responders Star in PSA Campaign
Blogs:
• Obama Should Have Followed TR's Lead — McCauley
• PRSA VP-PR Art Yann Flips on Press Policy — O'Dwyer
• Edelman: 'More with Less' is Straining Workers — Hazley
Web Links:
• Why Negative Reviews Don't Hurt Brands (@laurenfisher)
• The Perils of PR Firms Handling Your Social Media (@ericstarkman)
• 10 lessons Learned from a Surgery Center's PR crisis (@beckersasc)
• Spiffy New Website for Cohn & Wolfe
• New Breed of Home Design Blogs Fills Domino Void (Trend Central)

Tue., Aug. 31

Council Tables Six-Fig
Smart Grid PR Pact
Naperville, Ill.'s city council has balked at a $450K PR price tag as it implements Smart Grid technology. Half of tab with Chicago PR firm could be picked up by Uncle Sam.

• Havas Profit Soars in First Half
• Fitch Gets Global Comms. Head
• MS&L Gets Ronald McDonald House Assignment
• Top Solar Company Gets Comms. VP

Video:
• PR Crisis Lessons Learned from 'Octomom'
Web Links:
• How Much Should Brands Budget for Social Media (Ogilvy's @jbell99)
• 5 Steps for Better Crisis Comms. (BusinessWeek)
• Interview with NFL PR chief Greg Aiello (Patch)

Mon., Aug. 30

Army Corp to Review
New Orleans PR Pact
The Army of Corp of Engineers is reviewing via open RFP a PR pact with its New Orleans public affairs unit.

• Skechers Get PR Support Amid Attacks
• NASCAR Shifts PR Gears
• Blueshirt Guides Cogent into Arms of 3M
• Accounts on the Move

Blogs:
• Insults, Name-Calling Mar APR Debate - O'Dwyer
• Glenn Beck Gets it Right - McCauley

Web Links:
• NJ PR firms and 'Summer Fridays' (The Record)
• The RFP Process is Not a Test Kitchen (@sterncommdc)
• Every Crisis is Different (Bob Chlopak Letter to NY Times)

Fri., Aug. 25

Lewis Gets FaceTime
Security and compliance software provider for social media and other "New Internet" technologies brings in Lewis PR after a competitive review.

• Collection Attorneys Seek PR Help via RFP
• CJR Sues for Emails of Paterson's Ex-PR Chief
• Foley: Bonfire of the Buffoons
• D.C. Firm Backs U.S. Muslim Push
• Auto PR Pro Pitney Killed in Accident
• Lone Star Shines at Israel PR Awards

Blogs:
• Union Chief: 'Palinism' is Updated 'McCarthyism' - McCauley
• A PRSA First: Charging Reporters at Conference - O'Dwyer

Web Links:
• White paper from American Red Cross - Integrating Crisis Response with Social Media (scribd)
• 'I've Changed My Mind About PR' (NYtimes.com)
• Even Glen Beck Can't Mar King's Legacy (WashPost)
• Leaked: NHL Guidelines for How Teams Credential Bloggers (Yahoo Sports)

Thu., Aug. 25

CHP Re-Issues RFP for PR
The California Highway Patrol has re-issued an RFP for its PR and media account with a new deadline of Sept. 8.

• 5W Plunges into Mosque Mess
• FTC Slaps PR Firm for Disclosure Violation
• Dolby Plugs Into H&K for Global PR
• Huntsworth Revenue Rises 13%
• Bite Taps WaggEd's Herman for N.A.

Blogs:
• Right-Leaning Koch Brothers Push Agenda - O'Dwyer
• 2001 PRSA President Wants Non-APR Candidates - O'Dwyer

Web Links:
• The Problem with 'What's Your Deadline?' (B. Phillips)
• Marketing Doesn't Only Happen Online (@TDefren)

Wed., Aug. 25

St. Lucia Moves PR Account
The Caribbean island nation of St. Lucia has moved its North American PR account to Redpoint Marketing PR.

• Chime Rings Up Profit Surge
• ABC Libel Case Given New Life
• DOE Taps SS&K for Nat'l Push to Recruit Teachers
• Apex Plugs in Saylor for Ch. 11 PR
• RFP: Career academy group; budget, $30K; deadline 9/1

Web Links:
• Should BP Change Its Name? (@wilson0507)
• Mosque Debate Has Scary Implications for PR (@dougtheprguy)
• The Difference Between '07 and '10 in PR-Ad Agency Battle for Social Media (@joshdmorg)
• Balancing Protection & Access at the Pentagon (Wash Post)

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VIDEO:

Three Ways to Control a Rumor
Thu., Sept. 2

Muslim First Responders in PSAs
Wed., Sept. 1

RFPs for PR

Career academy group; budget, $30K; deadline 9/1

California Walnut Board, budget, multi-milllion; deadline 9/15

Calif. Transit Agency; deadline 9/08

PR Jobs

Dir. of PR & Internal Comms., Oschner Health System, New Orleans, LA, 8/27

PR Asst., American Farm Bureau Federation, 8/25

PR Assoc., Lazar Partners, New York, NY, 8/25

PR Assoc., New York State Society of Certified Public Accountants, New York, NY, 8/24

PR Mgr., Charter Comms., Simpsonville, NC, 8/24

PR Mgr., Theatre Under The Stars, Houston, TX, 8/24

PR Intern, Peppercom Comms., San Francisco, CA, 8/24

Sr. Director, Media & PR, Corp. for Public Broadcasting, Wash., DC, 8/23

Mgr., Global PR & Comms., American Express, New York, NY, 8/23

PR Director, Syniverse Technologies, Tampa, FL, 8/20

Mgr., PR, MedThin Comms., Raleigh, NC, 8/20

PR Specialist, LFPR, Irvine, CA, 8/20

PR Asst., The Gameshow Network, Santa Monica, CA, 8/19

January, February, March, April, May, June, July, August - Subscribe

O'Dwyer's magazine, now in its 24th year, examines a different area of PR each month.

Issues include profiles of firms with strengths in the focus area. These profiles constitute the ideal starting point for companies beginning their search for PR counsel.

If you'd like to submit a profile of your firm, contact jon.gingerich@odwyerpr.com. Copy is due the first week of the month prior to issue date. Links to past month's profiles below.

2010 Profiles
August, Prof. Svcs. & Financial/Investor Rels.
July, Travel & Tourism
June, Multicultural/Diversity & International
May, PR Firm Rankings
April, Social Media & Broadcast Media Svcs.
March, Food & Beverage
February, Environmental PR & Public Affairs
January, Crisis Comms.