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Updated Thursday, Sept. 2 @ 3:08 p.m.

tijuana
Mexico Taps Firms for PR Blitz

Mexico's Committee of Tourism and Conventions for the image-tarnished Mexican State of Baja California has hired Allison & Partners for a six-figure PR effort.

Sitrick Spearheads Burkle Counterattack
Tobin Backs Conservative Climate Push with Shultz
PR Accounts on the Move

Video:
3 Ways to Control a Rumor
Web Links:
6 Ways to Avoid a Social Media Crisis (@alizasherman)
Goldman Sachs Invests in China Image (Telegraph)
Discovery E-mails During Gunman Crisis (Wash Post)

INSTANT POLL:
eggs
Rate the egg industry's PR response to the salmonella crisis:
A
B
C
I'll stick with Egg Beaters
Snapshots - 10/17/08
 
 
Wed., Sept. 1
 

sarah lawrenceSarah Lawrence College
Wants PR Buzz Back

Sarah Lawrence College, "once considered the preeminent progressive liberal arts college in the U.S.," is looking for a PR partner to "burnish the brand."

ICR Shines Light on Opel
PRSA Assembly to Spend 4 Hours on Definition of PR

Video:
Muslim First Responders Star in PSA Campaign
Blogs:
Obama Should Have Followed TR's Lead McCauley
PRSA VP-PR Art Yann Flips on Press Policy O'Dwyer
Edelman: 'More with Less' is Straining Workers Hazley
Web Links:
Why Negative Reviews Don't Hurt Brands (@laurenfisher)
The Perils of PR Firms Handling Your Social Media (@ericstarkman)
10 lessons Learned from a Surgery Center's PR crisis (@beckersasc)
Spiffy New Website for Cohn & Wolfe
New Breed of Home Design Blogs Fills Domino Void (Trend Central)

 
Tue., Aug. 31
 

smartgridCouncil Tables Six-Fig
Smart Grid PR Pact

Naperville, Ill.'s city council has balked at a $450K PR price tag as it implements Smart Grid technology. Half of tab with Chicago PR firm could be picked up by Uncle Sam.

Havas Profit Soars in First Half
Fitch Gets Global Comms. Head
MS&L Gets Ronald McDonald House Assignment
Top Solar Company Gets Comms. VP

Video:
PR Crisis Lessons Learned from 'Octomom'
Web Links:
How Much Should Brands Budget for Social Media (Ogilvy's @jbell99)
5 Steps for Better Crisis Comms. (BusinessWeek)
Interview with NFL PR chief Greg Aiello (Patch)

 
Mon., Aug. 30
 

corpArmy Corp to Review
New Orleans PR Pact

The Army of Corp of Engineers is reviewing via open RFP a PR pact with its New Orleans public affairs unit.

Skechers Get PR Support Amid Attacks
NASCAR Shifts PR Gears
Blueshirt Guides Cogent into Arms of 3M
Accounts on the Move

Blogs:
Insults, Name-Calling Mar APR Debate - O'Dwyer
Glenn Beck Gets it Right - McCauley

Web Links:
NJ PR firms and 'Summer Fridays' (The Record)
The RFP Process is Not a Test Kitchen (@sterncommdc)
Every Crisis is Different (Bob Chlopak Letter to NY Times)

 
Fri., Aug. 25
 

facetimeLewis Gets FaceTime
Security and compliance software provider for social media and other "New Internet" technologies brings in Lewis PR after a competitive review.

Collection Attorneys Seek PR Help via RFP
CJR Sues for Emails of Paterson's Ex-PR Chief
Foley: Bonfire of the Buffoons
D.C. Firm Backs U.S. Muslim Push
Auto PR Pro Pitney Killed in Accident
Lone Star Shines at Israel PR Awards

Blogs:
Union Chief: 'Palinism' is Updated 'McCarthyism' - McCauley
A PRSA First: Charging Reporters at Conference - O'Dwyer

Web Links:
White paper from American Red Cross - Integrating Crisis Response with Social Media (scribd)
'I've Changed My Mind About PR' (NYtimes.com)
Even Glen Beck Can't Mar King's Legacy (WashPost)
Leaked: NHL Guidelines for How Teams Credential Bloggers (Yahoo Sports)

 
Thu., Aug. 25
 

chp CHP Re-Issues RFP for PR
The California Highway Patrol has re-issued an RFP for its PR and media account with a new deadline of Sept. 8.

5W Plunges into Mosque Mess
FTC Slaps PR Firm for Disclosure Violation
Dolby Plugs Into H&K for Global PR
Huntsworth Revenue Rises 13%
Bite Taps WaggEd's Herman for N.A.

Blogs:
Right-Leaning Koch Brothers Push Agenda - O'Dwyer
2001 PRSA President Wants Non-APR Candidates - O'Dwyer

Web Links:
The Problem with 'What's Your Deadline?' (B. Phillips)
Marketing Doesn't Only Happen Online (@TDefren)

 
Wed., Aug. 25
 

st luciaSt. Lucia Moves PR Account
The Caribbean island nation of St. Lucia has moved its North American PR account to Redpoint Marketing PR.

Chime Rings Up Profit Surge
ABC Libel Case Given New Life
DOE Taps SS&K for Nat'l Push to Recruit Teachers
Apex Plugs in Saylor for Ch. 11 PR
RFP: Career academy group; budget, $30K; deadline 9/1

Web Links:
Should BP Change Its Name? (@wilson0507)
Mosque Debate Has Scary Implications for PR (@dougtheprguy)
The Difference Between '07 and '10 in PR-Ad Agency Battle for Social Media (@joshdmorg)
Balancing Protection & Access at the Pentagon (Wash Post)


poll
Sign the Petition to
Eliminate the APR
requirement to
serve PRSA
 
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VIDEO:
chandler
Three Ways to Control a Rumor
Thu., Sept. 2
 
cair
Muslim First Responders in PSAs
Wed., Sept. 1
 
 
RFPs for PR
Career academy group; budget, $30K; deadline 9/1
California Walnut Board, budget, multi-milllion; deadline 9/15
Calif. Transit Agency; deadline 9/08
 
 
PR Jobs
Dir. of PR & Internal Comms., Oschner Health System, New Orleans, LA, 8/27
PR Asst., American Farm Bureau Federation, 8/25
PR Assoc., Lazar Partners, New York, NY, 8/25
PR Assoc., New York State Society of Certified Public Accountants, New York, NY, 8/24
PR Mgr., Charter Comms., Simpsonville, NC, 8/24
PR Mgr., Theatre Under The Stars, Houston, TX, 8/24
PR Intern, Peppercom Comms., San Francisco, CA, 8/24
Sr. Director, Media & PR, Corp. for Public Broadcasting, Wash., DC, 8/23
Mgr., Global PR & Comms., American Express, New York, NY, 8/23
PR Director, Syniverse Technologies, Tampa, FL, 8/20
Mgr., PR, MedThin Comms., Raleigh, NC, 8/20
PR Specialist, LFPR, Irvine, CA, 8/20
PR Asst., The Gameshow Network, Santa Monica, CA, 8/19
 
 
O'Dwyer's Magazine Covers - 2010
January, February, March, April, May, June, July, August - Subscribe
 

O'Dwyer's magazine, now in its 24th year, examines a different area of PR each month.

Issues include profiles of firms with strengths in the focus area. These profiles constitute the ideal starting point for companies beginning their search for PR counsel.

If you'd like to submit a profile of your firm, contact jon.gingerich@odwyerpr.com. Copy is due the first week of the month prior to issue date. Links to past month's profiles below.

2010 Profiles
August, Prof. Svcs. & Financial/Investor Rels.
July, Travel & Tourism
June, Multicultural/Diversity & International
May, PR Firm Rankings
April, Social Media & Broadcast Media Svcs.
March, Food & Beverage
February, Environmental PR & Public Affairs
January, Crisis Comms.

2009 Profiles
December, Sports & Entertainment
November, Technology
October, Healthcare & Medical
September, Beauty & Fashion

O'Dwyer's advertising rates & specs

 
PR Firm Rankings
By PR Specialty:

- Agriculture
- Beauty & Fashion
- Entertainment
- Environmental/PA
- Financial PR/IR
- Food & Beverage

- Healthcare
- Home Furnishings
- Professional Svcs.
- Sports/Leisure
- Technology/Industrial
- Travel
 
By Cities/Regions:

- Atlanta
- Chicago
- Connecticut
- Florida
- Los Angeles
- Massachusetts
- Midwest Cities
- Minneapolis/St. Paul
- New Jersey

- New York
- Pennsylvania
- San Francisco
- Silicon Valley
- Southeast
- Texas
- Western Cities
- Washington, D.C.
 
 
Profiles of PR Firms
Search:

O'Dwyer's 2010 Directory of PR Firms- Alphabetical Index
- Geographical Index
- PR Specialty Index

400 of the 1,700 firms in the 2010 directory appear in our online database on their own pages and can be easily printed.

Order PR's #1 Directory!
 
How To Hire A PR Firm
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever.
 
Special Guests -- Talk Show Publicity
 
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Shop in 59 categories:

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Design Consultants

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Societies

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Releases

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COMMUNICATING SUSTAINABILITY 2010: Integrating  Social Responsibility Into Your Organization's DNA
 
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