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The Inside News of Public Relations & Marketing Communications

Kevin McCauleyFacebook Rules Christmas Eve; Vultures Get Ready for Texas Feast
Mon., Jan. 5
— Kevin McCauley
Obama Promises New Emphasis on Science; CNN Exits Stage
Wed., Dec. 31
— Kevin McCauley
P.T. Barnum, who believed a sucker is born every minute, is inspiration for $750B bank bailout scam
Tue., Dec. 30 — Kevin McCauley
Maurice Levy Earns Coveted O’Dwyer Nod as Best Holiday Drinking Companion
Mon., Dec. 29
— Kevin McCauley

Greg HazleyWords Not to Use in Press Releases in 2009
Wed., Dec. 31
— Greg Hazley
Tennessee's 'Valdez' Tops Tough Month for 'Clean Coal'
Tue., Dec. 30 — Greg Hazley
Holiday Optimism from Russo Partners
Tue., Dec. 16
— Greg Hazley
Homeland Security Prepares a PR Salvo on Broadcast TV
Wed., Dec. 10
— Greg Hazley

 
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Commentary & Op-Ed

Guest Op-Ed:
Numerous Failures Marred '08
Ted PincusBy Ted Pincus
We must wake up and realize the free lunch was always a myth and emerge from this period a wiser nation. As Friedrich Nietzsche said: "What doesn’t kill us makes us stronger."
Wed., Dec. 31 envelope

Thought Leader:
The Shrinking Rx News Hole
DurandBy Michael Durand
The shrinking news hole for healthcare news will have Rx pros scrambling for '09 coverage. TV stations once boasted of own on-air doctors. News migrates to specialty pubs, 'Net.
Tue., Dec. 30

Guest Op-Ed:
Global Realities Usher In
Change for PR

Joe HonickBy Joseph J. Honick
PR firms need to play catch-up to compete with massive political and economic change on the international front due to diminished U.S. influence overseas.
Mon., Dec. 29 envelope[2]

Public Relations:
Review of 2008
jackBy Jack O'Dwyer
Bursting of the hyped-up financial and housing bubbles dominated the PR scene. Agencies and clients tightened their belts, newspapers continued to struggle and the public turned on Detroit.
Tue., Dec. 23 envelope[5]

PR School:
Avoiding Conflicts of Interest
Fraser SeitelBy Fraser P. Seitel
Is hiring a presumably detached and objective "working journalist" to advise a client on subjects he or she may cover a prima facie, "conflict of interest?"
Tue., Dec. 23 envelope[2]

Pitch op-ed pieces to: kevin@odwyerpr.com

Commentary archive

Jobs Breaks Silence on Health
Apple CEO issues statement on health following withdrawal from conference and months of rumors that affected company shares.
Mon., Jan. 5

F-H Scoops Up Garden Fresh Account
Fleishman-Hillard will pitch 110-member Sweet Tomatoes and Souplantation restaurant chains in new year.
Wed., Dec. 31

Profits Come First, Says MS&L
Survey Consumers want companies to put profits before good deeds, according to a MS&L survey.
Tue., Dec. 30

Rent-A-Center

Rent-A-Center Boosts Outreach
Rent-to-own giant brings in Toyota PR exec amid campaign to lure consumers hurt by credit crunch.
Mon., Dec. 29

Kekst Fills Up at Flying J
Kekst is counseling Flying J, the $16B oil company that filed for Chapter 11 protection this week amid the plummeting price of oil and credit crisis.
Fri., Dec. 26

Clinton Owes WPP $5.3M
Mark Penn’s Penn Schoen & Berland polling outfit, a unit of WPP Group, is still owed $5.3M from Hillary Clinton’s Presidential campaign.
Tue., Dec. 23

Dow Yanks Biz From Brunswick
Dow Chemical has yanked PR business from Brunswick Group in the wake of a $5M insider trading charge brought against the husband of a BG partner, who has been suspended.
Mon., Dec. 22

PR Bucks 'Ad Depression'
PR shines during "advertising depression," says media consultant Jack Myers, who believes ad agency model is broken beyond repair.
Thu., Dec. 18

PR Firm Among Dreier Creditors
Legal PR firm Van Prooyen Greenfield is among the 30 largest creditors of bankrupt New York law firm Dreier LLP. Founder is accused of bilking more than $300M from investors.
Wed., Dec. 17

Chicago

H&K Scores Olympic Gold in Chicago
Hill & Knowlton is the highest paid consultant to the Chicago 2016 Olympic bid.
Wed., Dec. 17

Study: Client Churn Like '07
Twenty-two percent of clients severed ties with U.S. PR firms in 2008, on par with 2007. Western firms, tech and real estate take hardest lumps.
Tue., Dec. 16

Madoff Case Sparks PR Response
Financial entities in and out of the $50B fraud alleged perpetrated by former NASDAQ chair Bernard Madoff are working with PR firms as the story unravels.
Mon., Dec. 15 envelope[7]

 
2007 Worldwide Fees of Independent PR Firms:
Rankings submissions for 2008 net fees due Feb. '09 -- Printable rankings form
[listing] -- Listing for each firm in O'Dwyer's Public Relations firms database
  Firm 2007 Net Fees Empl. % Fee Change
From 2006
1.

Edelman [listing]

$395,494,858 2,860 +22.2
2. Waggener Edstrom [listing] 106,507,000 801 +11.1
3. APCO Worldwide [listing] 97,500,000 549 +19.0
4. Ruder Finn Group [listing] 93,549,000 590 -5.8
5. Text 100 Int'l. [listing] 60,000,000 550 +12.4
6. Qorvis Comms. [listing] 30,497,000 86 +27.6
7. Schwartz Comms. [listing] 30,486,822 210 +13.5
8. ICR [listing] 24,645,933 95 +40.0
9. Dan Klores Comms. [listing] 21,700,000 131 +6.0
10. Regan Comms. [listing] 21,014,000 74 +14.0

Complete rankings table of 190 firms

Jack O'DwyerHow to Hire a PR Firm
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever... read full article

Search Database of PR Firms:  Alphabetically -- Geographically -- PR Specialty
Join the over 400 firms listed on O'Dwyer's -- Add your firm to our database
 
Shop for PR Services & Products in 57 categories:
Add your service or product to our database -- Submit your listing here

O'Dwyer's 2009 PR Buyer's Guide
2009 PR Buyer's Guide

Awards/Programs
Broadcast Monitoring
Camera Ready Releases
Celebrities
Clipping Services
Conventions/Conf. Planners
Corp. Image Consultants
Crisis Management
Editorial Distribution
Electronic Newsfeeds
Executive Search
Graphic Services
Info. Distribution
Interactive/Multimedia Svcs.
Mailing Services
Management Consultants
Measurement & Evaluation

Media Lists
Media (Speech) Training
Newswires/Press Services
Photo Distribution
Photographers/Stock Photo
Press Release DistributionPrinting
Public Svc. Announcements
Radio
Research
Satellite Media Tours
Software Products
Speakers Service (Talent)
TV Production
Video
Web Site Development
Webcasting
And more... Full Index

 
O'Dwyer's PR Report Monthly Magazine:  Subscribe today!

O'Dwyer's January magazine
O'Dwyer's Jan. magazine
2009 editorial calendar

‘More hell than heaven’ for congloms in ’09
The advertising/PR conglomerates hobbled into ’09 following pre-Christmas ’08 news that thousands of staffers are getting (or will soon get) the boot.

Firm Profiles (PDFs):

Crisis Comms. -- Jan.
Entertain./Sports PR -- Dec
Technology PR -- Nov.
Healthcare PR -- Oct.
Beauty & Fashion PR -- Sep.
Financial PR/IR -- Aug.
Prof. Svcs. PR -- Aug.
Travel PR -- Jul.
Int'l PR -- Jun.
Research Firms -- Jun.
Independent PR Firms -- May
Broadcast PR -- Apr.
Food & Beverage PR -- Mar.
Environmental PR/PA -- Feb.


Those Scrooge-like announcements triggered Wall Street downgrades as fear of an “advertising depression” gripped Madison Ave.

Jack Myers, forecasting guru, added to the general gloom, predicting the decline in advertising and overall marketing communications will accelerate this year and drop again in ’10.

If Myers’ crystal ball is correct, it will be a never-seen-before three straight years of advertising and marcomm spending decline. The poor economic environment may be the least of adland’s woes, warned Myers. He told Dow Jones there is more to advertising’s troubles than just clients savaging budgets... full story

Attention: Environ. PR/PA firms -- Submit your profile for O'Dwyer's Feb. magazine. Contact jon.gingerich@odwyerpr.com or call 212/679-2471, ext. 103.
 
 
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