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Special: O'Dwyer's Annual PR Firm Rankings
Minus Signs Dot '10 PR Firm Rankings
Eight of the ten largest O'Dwyer-ranked independent PR firms were in the minus column for 2009, according to the rankings released March 8. Also reporting negative years were 15 of the top 25 and 32 of the top 50.
Mon., March 8
Healthcare Firms Show Gains for 2009
Eight of the top 10 healthcare firms posted gains in the sector for 2009, one of the few bright spots last year, according to O'Dwyer health rankings released today.
Fri., March 12 |
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| Updated Monday, Mar. 15 @ 5:12 p.m. |
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 Commentary
& Op-Ed
Public Affairs:
Chain Emails Hide Agendas
 By Kevin Foley
The health insurance lobby shoots itself in the foot by associating with groups that depict reform supporters as disloyal Americans or "godless commies."
Fri., March 12
Public Relations:
Corporate PR Poised for Growth
 By Ron Levy
Firms ranked by O'Dwyer's had a rough '09, but the economic doldrums may trigger an upturn in corporate PR spending.
Fri., March 12
Public Relations:
Nike Swoosh Would Have
Failed Focus Group
 By Mike Willard
Focus groups are the great fraud perpetrated on marketers over the last 50 years. Nike’s "Swoosh" probably would have been nixed. Oscar-winner "Hurt Locker" didn't do a single one.
Thu., March 11
Public Affairs:
'Green Game' Changes
in Corporate Comms.
 By E. Bruce Harrison
Economic and political factors have significantly changed the environmental PR landscape. Corporate sustainability requires a strategic balance of financial, social and government accountabilities.
Tue., March 9
Commentary
archive |
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 Edelman Builds Japan Operation
Edelman builds Japanese business with hire of Hill & Knowlton/Japan president and new head of operations.
Mon., March 15
SVB Handles Tommy Hilfiger Deal
Sard Verbinnen is handling Phillips Van-Heusen's $3B acquisition of Tommy Hilfiger BV and its "American cool" look.
Mon., March 15
 Partner of Disgraced
PR Pro Sets Up Shop
Phil Martin, business partner of the Nashville PR pro who "crippled" a PR firm in the city after he sent an email comparing Michelle Obama to a chimp, has set up his own agency with previous clients and staff.
Mon., March 15
Public Relations:
Toyota Needs to Find
Communications 'Throttle'
 By Richard E. Nicolazzo
Toyota's old corporate ad theme was "Oh, What a Feeling" but the automaker's new slogan has become "Oh, What a Fiasco" for its never-ending onslaught of bad news.
Mon., March 15
* * *
Kekst Works WTC Settlement
Kekst and Company is involved in the $657M settlement with World Trade Center clean up workers.
Fri., March 12
 Edelman Goes Back
to the Land
Edelman is handling a "home farming" campaign on behalf of Kraft's Triscuit cracker product and Urban Farming.
Fri., March 12
China, Saudi Arabia Declared
'Enemies of the Internet'
Reporters Without Borders published its "Enemies of the Internet" list today, highlighting countries that clamp down on online freedom of expression.
Fri., March 12
 Pioneering Female PR Exec
at F-H Dies at 84
Ruth Jacobson, Fleishman-Hillard's first female PR exec and a mentor in five decades with the firm, dies at 84.
Fri., March 12
* * *
 Chicago State U. Awards
Six-Fig
PR Pact
Jasculca/Terman has won a six-figure pact to guide PR for Chicago State University.
Thu., March 11
 Woods Turns to Fleischer
Tiger Woods is seeking counsel from former White House press secretary Ari Fleischer as he plots a return to golf.
Thu., March 11
PB Eyes Breaux Lott
Patton Boggs mulls acquisition of Breaux Lott Leadership Group and its nearly $3M in Q4 '09 fees.
Thu., March 11
Sports, Fluff Rule L.A. Local News
Sports, weather, crime and fluff dominate Los Angeles television news, according to a study released today by the Norman Lear Center at the USC Annenberg School for Communication and Journalism.
Thu., March 11
 U.S. PR Chief Outlines Changes
U.S. public diplomacy chief Judith McHale outlined a revamped strategy for the nation's PR before a Senate committee on Wednesday. Communications plan for Pakistan highlighted.
Thu., March 11
 Freud to Lead London
2012 Olympics
The London 2012 Olympic and Paralympic Games organizing committee has chosen hometown Freud Communications as lead shop.
Thu., March 11
Survey: Firms See No Hiring Change in Q2
Most marketing and ad agencies said they do not plan on adding staff in Q2, according to a survey.
Thu., March 11 |
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O'Dwyer's
magazine, now in its 24th year, examines a different area of PR each month.
Issues
include
profiles of firms with strengths in
the focus area. These profiles constitute
the ideal starting point for companies beginning their search
for PR counsel.
If you'd like to submit a profile of your firm, contact jon.gingerich@odwyerpr.com. Copy is due the first week of the month prior to issue date. Links to past month's profiles below.
2010 Profiles
March, Food & Beverage
February, Environmental PR & Public Affairs
January, PR Buyer's Guide & Crisis Comms.
2009 Profiles
December, Sports & Entertainment
November, Technology
October, Healthcare
& Medical
September, Beauty &
Fashion
August, Prof. Svcs. & Financial/Investor Rels.
July, Travel & Tourism
June, Multicultural/Diversity & International
May, PR Firm Rankings
April, Broadcast Media
Services
O'Dwyer's advertising rates & specs |
March 2010
Selected Contents
View complete table of contents
Editorial
Media needs to separate itself from Blog sensationalism
Study Links Facebook Fans To Profits
A new study found that customers who are fax of a business' Facebook page spend more money on the business.
Study: Consumers Want Better Food Guidance
Recent studies show America could be on the verge of a new "food temperance" movement.
Communications Diet For Consumers Gone Health-Conscious
O'Dwyer's sat down with Margaret Booth to discuss food & beverage PR in a health-crazed world.
Corn Syrup Blamed For U.S. Obesity Woes
Products that use high-fructose corn syrup are taking a beating in the media and at a policy level due to new information regarding health risks.
America's Eating Problem
Americans want to eat healthier, but current policy and a skewed pricing structure at our grocery stores has made it increasingly difficult to do so.
Profiles of Food & Beverage PR Firms
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| Recent Job Postings |
Location |
Posted |
| PR/Analyst Relations Sr. Mgr., Aspect Software, Inc. |
Lombard, IL |
3/10 |
| Sr. PR Consultant, GyroHSR LLC |
Cincinnati, OH |
3/09 |
| PR Manager, Office Depot, Inc. |
Boca Raton, FL |
3/09 |
| PR Manager, West Edmonton Mall |
Alberta, CAN |
3/08 |
| Director of PR, BCF |
Virginia Beach, VA |
3/08 |
| Manager PR, Raytheon |
El Segundo, CA |
3/05 |
| PR Consultant, Janimation, Inc. |
IA |
3/05 |
PR Freelancer, Confidential |
CA |
3/03 |
| Assist. Professor, PR, Central Washington Univ. |
Ellensburgh, WA |
3/03 |
| PR and Social Media Coordinator, St. Vincent de Paul |
Cincinnati, OH |
3/03 |
PR Director, Bomgar Corp. |
Atlanta, GA |
3/01 |
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PR
INDUSTRY STOCKS
Activity
as of closing bell, March 15
Dow: 10,642.15 +17.46 Nasdaq: 2,362.21 -5.45 |
|
| Name |
Last |
Chg |
P/E |
52
Week High |
52
Week Low |
| FTI
Consulting |
38.67 |
+0.09 |
15.51 |
56.41 |
36.14 |
| Havas (Euro) |
3.02 |
+0.45 |
n/a |
3.21 |
1.29 |
| Interpublic |
8.34 |
-0.08 |
17.77 |
7.77 |
3.13 |
| Omnicom |
39.16 |
-0.15 |
13.00 |
39.95 |
11.15 |
| Publicis (Euro) |
28.97 |
+0.63 |
n/a |
29.36 |
16.60 |
| Vocus |
16.65 |
-0.14 |
1,183.08 |
21.94 |
13.83 |
| WPP |
49.38 |
-1.06 |
n/a |
50.32 |
24.51 |
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| NOTE: Click
on name for latest company information,
stock charts, SEC filings, etc. from Yahoo
Finance. |
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| INSTANT Poll: |
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| PR Pop Quiz: |
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| Ides of March |
| By
Fraser Seitel |
| Start
Quiz |
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| *New figures for 2009 just released |
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2009
Net Fees |
| 1. |
Edelman |
$440,110,343
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| 2. |
APCO
Worldwide |
100,300,000 |
| 3. |
Ruder
Finn Group |
89,175,000 |
| 4. |
Text
100 Int'l. |
48,600,000 |
| 5. |
Schwartz
Comms. |
24,905,403 |
| 6. |
ICR
|
22,011,161 |
| 7. |
Regan Comms. |
19,859,000 |
| 8. |
Gibbs & Soell |
16,888,152 |
| 9. |
Allison & Partners |
14,662,255 |
| 10. |
Cooney/Waters Group |
12,344,058 |
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| Complete
rankings of independent firms |
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 By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. |
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Firm Rankings by PR Specialty:
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Firm Rankings by Cities/Regions:
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Only $95 for PR's #1 Directory!
Call toll free 866/395-7710 or order online. |
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