Livingston Squires Soitec Execs
Firm of former House Speaker-designate Bob Livingston signs on to introduce executives from France's Soitec to members of Congress.

• AZ Eatery Gets Crisis Help After Social Media Meltdown
• McCauley: Obama's Vision - Stave Off Impeachment
• Campaign Seeks US Funds for Mali
• SEC Closes 'Golden Goose' Case
• O'Dwyer: Crisis Genius; NYU 'Resort' in Abu Dhabi; Nall Speaks
• Dignan: When the Media Descends
• AdAge: 24-year-old Ogilvy China PR Staffer Dies at Desk

Tech 4 ways to avoid being hacked on social media (MarchPR)
Resilience PR star going strong despite two brain tumors (AZJP)
Agencies Clients wait longer to pay agency tabs (S. Cody)
Image Abercrombie & Fitch reputation tanks after flap (BI)
FoodBev A guide to food industry front groups (HuffPost)
Legal Facebook's 'like' faces free-speech test in US court (Bloomberg)
Tech Apple CEO Cook launches preemptive strike before testimony (BI)
Creativity 7 sexy and creative PR ideas (F. Strong)
Crisis White House in crisis: Any lessons here? (G. Baron)
Healthcare Two scary words and three questions for the FDA (A. Silverstein)

VT Reviews PR to Woo
Captive Insurance
Vermont, the unofficial U.S. capital for captive insurance companies, is reviewing its PR account promoting the state for that key economic sector with an RFP process this month.

• Bayer Realigns Communications
• McCauley: Payback Time for Aloof Obama
• Media Companies Rip Justice Dept.; White House Backs Shield Law
• Perkins Exits Baker & McKenzie
• Big Oil Pushes for 'Sound' Ocean Policy
• C&W Pitches Stake in Middle East
• Olympics Pro to Lead Chime's Good
• Edelman's Hayes Fills Motorola Slot
• IABC Unveils Digital Magazine

Pediatric AIDS Group
Eyes Re-brand
A well known pediatric AIDS group is calling for proposals to create a new strategic communications plan and tagline to reposition the organization and broaden its position in child health.

• Team Interpublic Eats Up Frozen Foods Pitch
• Mantle Family Gets Help on 'Corked' Bat
• Zafarnia Bolsters Racepoint in DC
• Shallow Takes Nutrisystem PR Reins
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• Media: Atlantic to Launch Defense Site
• PR Accounts on the Move
• Finance Pros Ignore Policies to Get Social
• Solomon: How Benghazi Changed Me
• Video: Kwittken on the Bloomberg LP Crisis

Opinion Corporate governance is overrated (Slate)
FoodBev To pitch Oreos, Mondelez sends 500 singers (Bloomberg)
Measurement Favorability + sentiment ≠ audience reaction (Carma)
Infographic Optimizing a press release (MMC)
Grads Digital skills every grad should know (LPP PR)
Crisis 5 questions to measure a scandal's impact (L. Gaines-Ross)
Healthcare Angelina Jolie and the state of healthcare (P. Oestreicher)
Tools How PR can use Flipboard to create magazines (S. Bruce)
TV Medical drama misses mark on crisis PR (B2B)
Corporate Square stops gun sellers from using its technology (Forbes)

Facebook PR Exec Departs
for Tech Firm
Facebook corporate communications director Larry Yu is leaving the company for the start-up tech PR firm The Pramana Collective.

• Texas Med School Eyes National PR
• McCauley: Pelley Warns 'Journalism's House is on Fire'
• Firms Work $6.9B BMC Buyout
• Beck Opens DC for Makovsky
• PRSA-NY Fetes Ruder Finn Ethics Czar
• O'Dwyer: Get a Grip on PR with These Books

Essay In the PR agency vs. in-house debate, nobody wins (Forbes)
Reputation Is there a reputation gap? (L. Gaines-Ross)
Crisis Bloomberg's culture is all about omniscience, down to the last keystroke (Quartz)
Tech Google+ brings story suggestions to mobile web publishers (AllThingsD)
Biz Travel Glamorous or grueling? Jet-setting can be both (USA Today)
Retail Parent of Calvin Klein is first US apparel maker to join Bangladesh safety accord (Consumerist)

• Heritage Foundation, Under Fire, Mulls PR Help
• McCauley: PR Chutzpah of the Week Award
• DCI Leads Albuquerque National Biz Push
• Law Firm Dentons Goes into Crisis Mode
• CJR's Stivers to AOL EIC

Retort 5 reasons hiring a good PR firm is smart business (Venture Beat)
Int'l Dutch monarchy gets a makeover (Bloomberg)
Crisis The IRS' public relations disaster (Wash Post)
Crisis Tea Party gets apology from the IRS (Atlantic)
Symbols Cheers erupt as spire tops One World Trade Center(NBC)
Media Newspapers are news (D. Reich)
FoodBev Beer drones deliver unique branding potential (Interbrand)
Friday Charles Ramsey vs. McDonald's - who wins the PR debate? (BoardroomPR)

• Romney Press Sec to 'Lean In'
• BGR Pitches Bid to Scuttle Sprint Merger
• FTI Q1 Comms. Revenue Up Slightly
• Photo: NY PR Group Holds Final Meeting
• Hazley: In Caustic Concert on Bangladesh

Big Idea The end of traditional ad agencies (HBR)
IR Five tips for getting started with IR social media (D. LaVoie)
Congloms WPP: Big is beautiful at Sorrell's marketing group - but for how long? (Guardian)
PA Benghazi whistleblower told not to speak to media (Wash Post)
Media McCain backs bill for 'a la carte' cable packages (The Hill)
PR Prescription for a healthy communications campaign (The Hill)
Magic A tag line sets corporate strategy and creates shareholder value? (L. Hoffman)
Tech The dark side of online reputation management (Forbes)
Corporate Why investing in PR saves millions in advertising (The Drum)

Florida's Best Beach Town Reviews PR
The Florida city dubbed the state's "Best Beach Town" by USA Today is reviewing its tourism PR account, calling for agency proposals through early June.

• Corporate, Academic Pro Felton Dies at 84
• Sard's Larsen to MSLGroup
• Mockridge Goes to Battle with Murdoch
• PR Awards Round-Up
• Smiddy Takes PN Health Post in UK

Corporate Why do we lock our top talent up in meetings all day? (A. Hanson)
Healthcare An end to medical-billing secrecy? (Time)
Journalism Guide to music journalist B.S. (Stool Pigeon)
Lobbying K Street firms fear backlash from new scrutiny of political intel work (The Hill)
Media Balancing Act on media bias (Sat. Evening Post)
Referrals 3 reasons people advocate for brands (M. Kucharski)
Media Training Five things you should know about body language (B. Phillips)
PR 101 Blogging: Helping you get started (A. Strout)
Social The CEO's guide to listening on Twitter (Hubspot)
Social Why 'Likes' matter (G. Snell)
Interships What you need to know before interning (NYC PR Girls)

Georgia Reviews Tourism, EconDev PR
The Peach State has kicked off a review of its tourism and economic development PR account, including its film office and tech-focused Centers of Innovation.

• Covidien Fills Global Comms Slot
• Koski Exits Qorvis McBee
• Entertainers Among 'Most Trusted' Americans
• Business Community Seeks Input on Postal Reform
• Marketwired Names New Chief
• Scottish PR Pioneer McGuinness Dies at 64
• O'Dwyer: APR is Bad for Your Wealth
• Media: WSJ, MSNBC, Albritton, Bonner...

SEO More proof Google counts press release links (Search Engine Land)
SEO The final ride of a one-trick pony (Cision)
Media The end of free (F. Strong)
Careers How to be a great account coordinator (LewisPR)
Social Debunking myths tied to social media authenticity (WS)
Content Is a paid placement right for your campaign? (PRN)
Books Why 'Lean In' is a great read for women AND men PR pros (A. Hanson)
Media Dr. Phil sues Gawker over Te'o story (THR)