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 odwyerpr.com Blog:

Kevin McCauleyHarper's Dismisses Tim Russert as 'Headwaiter' for U.S. Gov't Officials
Tue., Aug. 19
— Kevin McCauley
U.S. Troops Vote With Their Money to Exit Iraq
Mon., Aug. 18
— Kevin McCauley

Greg HazleyMags Will Try a Cable TV Model to Boost Circulation
Tue., Aug. 19
— Greg Hazley
Exxon Gets 'Brand Jacked' on Twitter; Devaluing Airline Miles; Trump Saves Ed
Fri., Aug. 15
— Greg Hazley

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O'Dwyer's 2008 Directory of PR Firms

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Commentary & Op-Ed

Guest Op-Ed:
Where are the Guts On the Trail?
Joe HonickBy Joseph J. Honick
If there is to be "change we can believe in" or something called "straight talk," let’s see the evidence. Tough questions need to be asked and answered.
Tue., Aug. 19

Public Relations:
Lawyers, Liars, Losers
Fraser SeitelBy Fraser P. Seitel
The John Edwards scandal magnifies the difference between lawyers and PR counselors.
Mon., Aug. 18

Guest Op-Ed:
Clintons in Crisis
NicolazzoBy Richard E. Nicolazzo
Bill and Hillary Clinton, in danger of ruining their legacy of political leadership and as stalwarts of the Democratic Party, are in crisis management mode ahead of the Democratic National Convention.
Wed., Aug. 13

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Commentary archive >>

Bennigan's

Rubenstein Props Up Bennigan's Franchises
Rubenstein Associates has been called in by Bennigan’s and Steak & Ale franchising company to distance its scores of eateries from the liquidation of the corporate owner of the restaurants.
Tue., Aug. 19

Sard Works Fast-Food Combine
Firm guides media for Arby’s parent in $2.3B proposed merger with Wendy’s to create 10,000 restaurant fast-food powerhouse.
Mon., Aug. 18

PR Counselor Builds Bigfoot Buzz
PR counselor Robert Barrows has helped draw widespread media coverage of today’s unveiling of an apparent Bigfoot carcass.
Fri., Aug. 15

Iraq

U.S. Military in Iraq Seeks PR Help
U.S.-led military force in Iraq, currently working with the Lincoln Group, seeks proposals to hire four or more firms for PR operations out of Baghdad. Three-year budget could stretch as high as $300M.
Thu., Aug. 14

Livingston, CLS&A
Rep 'Iranian Diaspora'

A group fighting persecution in Iran hires Livingston Group and Chlopak Leonard Schechter.
Wed., Aug. 13

Abernathy, Joele Frank
Work Big Waste Fight

Two firms are working Waste Management’s more than $6 billion hostile bid for rival Republic Services, a deal which would create a titan in the industry.
Tue., Aug. 12

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2007 Worldwide Fees of Independent PR Firms:
[listing] -- Listing for each firm in O'Dwyer's Public Relations firms database
 Firm 2007 Net FeesEmpl.% Fee Change
From 2006
1.

Edelman [listing]

$395,494,858 2,860 +22.2
2. Waggener Edstrom [listing] 106,507,000 801 +11.1
3.APCO Worldwide [listing] 97,500,000 549 +19.0
4.Ruder Fin Group [listing] 93,549,000 590 -5.8
5.Text 100 Int'l. [listing] 60,000,000 550 +12.4
6.Qorvis Comms. [listing] 30,497,000 86 +27.6
7.Schwartz Comms. [listing] 30,486,822 210 +13.5
8. ICR [listing] 24,645,933 95 +40.0
9.Dan Klores Comms. [listing] 21,700,000 131 +6.0
10. Regan Comms. [listing] 21,014,000 74 +14.0

Complete rankings table of 190 firms >>

PR Services & Products in 54 categories:

Associations/Clubs
Broadcast Monitoring
Camera Ready Releases
Celebrities
Clipping Services
Crisis Management
Editorial Distribution
Electronic Newsfeeds
Executive Search

Info. Distribution
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Measurement & Eval.
Media Lists
Media Training
Newswires
Online Info./Databases
Press Release Distribution
Public Svc. Announcements

Radio
Research
Satellite Media Tours
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TV Production
Video
And more...

Complete Index >>

 
O'Dwyer's PR Report Monthly Magazine:

O'Dwyer's August magazine
O'Dwyer's August magazine

Professional services firms push
ideas to ride out tough economy

CEOs of professional services firms are banking on “intellectual capital” and developing a broad array of “thought leadership” programs to guide them through tough economic times.

Firm Profiles (PDFs):

Financial PR/IR -- Aug.
Prof. Svcs. PR -- Aug.
Travel PR -- Jul.
Int'l PR -- Jun.
Research Firms -- Jun.
Independent PR Firms -- May
Broadcast PR -- Apr.
Food & Beverage PR -- Mar.
Environmental PR/PA -- Feb.
Entertain./Sports PR -- Dec.
Technology PR -- Nov.
Healthcare PR -- Oct.
Beauty & Fashion PR -- Sep.


They say their businesses are protected against the ups and downs of the broader communications arena because PR is normally the biggest chunk of their clients’ overall marketing budget.

Andy Cooper, Principal at CooperKatz & Co., notes that clients such as the American Society of Composers, Authors and Publishers; National Assn. of Insurance Commissioners and Assn. of National Advertisers rely on his shop to get their insights and ideas into the marketplace. [full story]

Next Issue: Beauty & Fashion PR firms profiled in September. Contact Jon Gingerich for instructions on submitting your profile. [O'Dwyer's PR Report editorial calendar]

 
 
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