ALLISON + PARTNERS
505 Sansome Street, 7th Floor
San Francisco, CA 94111
415/217-7500
FoodNY@allisonpr.com
www.allisonpr.com
Scott Allison, CEO
Clients with a passion for food and beverage turn to Allison + Partners for integrated marketing and public relations programs that drive trial, preference and sales. We leverage the breadth and depth of the agency’s expertise to develop compelling programs for brands in a range of food and beverage categories in both the mass grocery and specialty retail space, better-for-you and organic arenas, and quick-service to fine dining restaurants. Whether it’s launching products, reaching the crème-de-la-crème of influencers, or making a restaurant the place to see or be seen, our team of passionate foodies grow share of voice (and mouth) for our clients.
Through our network of twelve offices in the U.S and internationally, we grow some of the world’s leading food and beverage brands: B&G Foods, Pernod Ricard, Food Should Taste Good, Cascadian Farm and Masi Agricola. Our capabilities include product launches, branding, publicity and media tours, digital activations, sampling and events, retail marketing, sponsorships and cause marketing.
APCO WORLDWIDE
700 12th St., NW, #800
Washington, DC 20005
202/778-1000
Fax: 202/466-6002
information@apcoworldwide.com
www.apcoworldwide.com
Food and beverage companies globally are navigating an increasingly complex external environment. Greater regulatory activity across all aspects of their businesses mean that companies must take a more integrated, stakeholder-centric approach to the way they communicate. APCO helps our clients to create brand value by connecting thoughtful insight about stakeholders to powerful and measurable activation campaigns.
APCO’s global Food & Consumer Products practice, led by Stephanie Lvovich, executive director, works with global market leaders in the food and beverage sector to manage their corporate reputation and raise their profile in target markets, position their businesses on sustainability and health & nutrition issues, engage on trade and standards issues, manage labor issues, launch new products and enter new markets.
Our clients in this field include Mars, Tesco, PepsiCo, Walgreens, KFC, the American Beverage Association, the World Cocoa Foundation, Agree, Samworth Brothers and Share Our Strength®.
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At The Table Public Relations team (from left to right): Lynn Kilroy, Vice President; Cheryl Miller, CEO; Laura Hallmeyer, Account Associate; Candace Rotolo, Account Manager. |
AT THE TABLE PUBLIC RELATIONS
2906 W. Bay to Bay Blvd., Ste. 100
Tampa, FL 33629
813/251-4242
www.AtTheTablePR.com
Cheryl A. Miller, CEO
Lynn Kilroy, Vice President
At The Table Public Relations, established in 1983, is a food and beverage-focused firm that raises awareness and communicates messages for client brands, products and services. With integrity, our team of hardworking professionals strive to build relationships, exceed expectations and earn the trust of those who produce food, serve food and love food.
We are results-oriented and provide strength in strategic planning, news media relations, social media programs, community relations, special events and crisis/issues management. We specialize in retail, restaurant, foodservice, commodity and branded food categories. We counsel clients on effective ways to create, nurture and sustain their relationships with key constituencies. We produce fresh ideas and create long-term relationships. We offer each client the personal involvement of a customized team of skilled, passionate professionals.
Whether your objectives are to increase sales, strengthen consumer loyalty, build your brand or improve public image, we produce results. We are accountable.
BLAZE
225 Santa Monica Blvd., 3rd Flr.
Santa Monica, CA 90401
310/395-5050
Fax: 310/395-5001
mkovacs@blazepr.com
www.blazepr.com
Matt Kovacs, EVP/GM
BLAZE is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. BLAZE develops campaigns that help our clients create or reclaim relevance in the marketplace. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences and attracting positive attention from both consumers and the media. BLAZE also offers full public affairs capabilities through its parent company DAVIES.
Clients include: AmaWaterways, Claremont Hotel, Club & Spa, Hangar 24 Brewery, KeVita Sparkling Probiotic Beverages, Marina del Rey CVB, Minta Soda, Meritage Restaurant, Paragon Restaurant, Ruby’s Rockets — functional pops, SnöBar Cocktails, Sunsweet Bakery and Vertuze sparkling wine.
BRESLOW PARTNERS
2042 Rittenhouse Square
Philadelphia, PA 19103
215/731-2000 ext. 213
Fax: 215/546-3144
tina@breslowpartners.com
www.breslowpartners.com
Tina Breslow, President
Breslow Partners has been one of Philadelphia’s leading public relations firms for over 25 years. In addition to the team’s creativity and dogged work ethic, it’s the relationships with both clients and the media that distinguish the agency. The group prides itself on pro-active service that produces big-time results time and time again.
Over the years, Breslow Partners has worked with a high-profile client roster rich in hospitality and the culinary arts. Current clients include Nectar Restaurant, Linvilla Orchards, Night Kitchen Bakery, Phillips Seafood, PetValu, Shank’s Original, Vietnam Restaurant, Vietnam Café, Grill Fish Café, Tavro 13, Miles Table, Le Viet, and Fire and Ice.
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The Connected Table’s Melanie Young and David Ransom (far left) toast Benvenuto Brunello with officials from the Consorzio del Vino Brunello di Montalcino, Kevin Zraly (in Brunello jacket) and Robin
Kelley O’Connor, Italian Wine Merchants (far right)
Photo credit: Peter Doyle Photography |
THE CONNECTED TABLE
77 Fifth Avenue
New York, NY 10003
212/620-7027
melanie@theconnectedtable.com
www.theconnectedtable.com
facebook.com/connectedtable
Twitter: @connectedtable
Melanie Young, Chief Connector
The Connected Table® specializes in brand and image building through marketing and promotional campaigns, media relations, sponsorships, education, business-to-business and lifestyle events in wine, spirits, food, publishing and causes. We connect U.S. and overseas organizations and companies with key influencers throughout the nation, including media, wine and food industry leaders and lifestyle movers and shakers.
In-house services include media strategy and press management, event production, sponsorship and spokesperson management, social media campaigns and full service writing. Sample clients: Italy: Consorzio Brunello di Montalcino, Spain: Bodegas Fariña, D.O. Toro, D.O., Wines of Catalunya France: Vidal-Fleury, Sauvion et Fils California: The Calling, Joseph Carr, Cigar ZIN Corporate: Deutsch Family Wine & Spirits Causes: SHARE.
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Coyne PR’s work for Eggland’s Best, the No. 1 branded egg in the
U.S., resulted in 558 million impressions across national and local
media last year, more than ten times the amount attained by the company’s previous PR agency. |
COYNE PUBLIC RELATIONS
5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com
1065 Avenue of the Americas, 28th Floor
New York, NY 10018
212/938-0166
Tom Coyne, CEO
Richard Lukis, President
Tim Schramm, Senior VP
Stacy Becker, Vice President
Coyne PR is one of the nation’s leading independent public relations agencies with extensive experience in the Food & Nutrition category. Coyne PR combines sound strategic counsel with cutting edge creative elements to achieve superior communications goals for its clients. The Coyne PR Food & Nutrition team has seasoned food, beverage, nutrition and wellness specialists, combined with the industry’s top consumer and national media experts. The team has developed, implemented, and supported major brands and initiatives for industry-leading clients, including Del Monte Foods, General Mills, PepsiCo, The Hershey Company, Eggland’s Best, Perrigo Nutritionals, and Solae, among others.
Agency experience includes product launches, brand building campaigns, tradeshow/conference support, events, sponsorships, contests, promotions, cause marketing, crisis management, influencer engagement, social media, and partnering with respected associations in the food, nutrition, and health space. In addition, the agency boasts an internal digital and design group, whose capabilities include creative strategy, social media campaigns, community management, digital production, full service design, video production, website design & development, mobile applications & programs and webcasts & e-learning.
CRT/TANAKA, LLC
320 West 13th Street, 7th Floor
New York, NY 10014
212/229-0500
Fax: 212/229-0523
www.crt-tanaka.com
Mike Mulvihill, President
Patrice Tanaka, Co-Chair, Chief Creative Officer
Jason Stemm, Vice President
CRT/tanaka features one of the most respected food/beverage/ nutrition practices in the country, offering award-winning public relations, marketing, branding and digital solutions. We have built an experienced science and nutrition-based team of food professionals, including registered dietitians, recipe developers, food service experts, food writers/publicists, food marketing and digital specialists. In-house facilities include a test kitchen and an extensive food-focused library. Our research-driven food marketers influence consumers, customers and all important audiences, including foodservice, food manufacturing, retail, regulatory, women, kids, seniors, healthcare and ethnic audiences.
Consumer and B2B food clients includes Avocados from Mexico (APEAM), Duda Farms Fresh Foods, Federation of Quebec Maple Syrup Producers, Florida Supersweet Corn, Florida Tomato Committee, Hass Avocado Board, John Morrell Food Group, North Carolina Sweet Potatoes, Skuna Bay Salmon, U.S. Highbush Blueberry Council and Wines from Rioja (Spain). Offices are in New York; Richmond; Los Angeles; Washington, D.C.; and Norfolk, Va.
EXPONENT PR
400 First Ave N., Suite 700
Minneapolis, MN 55401
tom.lindell@exponentpr.com
bernice.neumann@exponentpr.com
www.exponentpr.com
Tom Lindell, Managing Director
Bernice Neumann, Practice Leader, Food & Nutrition
Exponent is a dynamic, modern communications practice with an expertise in building belief in food and nutrition brands. Our more than 60 belief architects provide counsel to some of the nation’s most recognized brands including General Mills, Pillsbury, Fiber One, Land O’Lakes, Alpine Lace and Kozy Shack, as well as high-profile commodity groups like the International Olive Council.
Exponent delivers a bold, modern approach to public relations — one that infuses creativity and leverages the power of digital and social media to convert nutrition, health and lifestyle information into compelling marketing tools, content and advocacy. We work with the nation’s most renowned chefs, top food bloggers, dietitians and marketers to develop new recipes, test and demonstrate new products, and influence food trends.
This ability to out-think and out-perform competitors — no matter their size — has allowed Exponent to help food and nutrition products rise above the fray of ever-changing diets, tastes and lifestyles.
FINEMAN PR
330 Townsend St., Ste. 119
San Francisco, CA 94107
415/392-1000
www.finemanpr.com
Fineman PR, founded in 1988, specializes in Brand PR and crisis communications for food and beverage clients. Our strength is in building strong and appealing brand identities, especially for consumer-facing companies.
Current client experience includes full service communications for California-based Foster Farms Poultry. Work includes Brand PR and consumer product promotion, issues management, retailer and other special events, plant and facility openings, employee communications, scenario planning, multicultural outreach, community relations, food safety education, social and digital media initiatives, and customer relations.
Agency work also includes wine PR, multicultural communications for nutritional supplements, and brand positioning for food service industry leader, Guckenheimer, and L.A.-based Sterling Meat Company.
FINN PARTNERS
301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5807
cliff@finnpartners.com
www.finnpartners.com
Cliff Berman, Senior Partner
Finn Partners has outstanding food and beverage capabilities, matched by an impressive list of food and beverage — both non-alcohol and spirits — clients. Particular areas of strength and expertise include branding, lifestyle marketing, nutrition, health and wellness, and promotional events.
A sampling of our clients past and present includes Whole Foods, Cinnabon, Crystal Geyser, Kellogg’s, Good Earth Coffee, Gatorade, Tonnino tuna, Happy Egg, Snapple and others. In the beverage alcohol area clients include Beringer Wines, Pinnacle Vodka, BevMo!, Greg Norman Wine Estates, Penfolds, and Seagram’s.
Our programs and contacts span the food and beverage media and, through social media, we are very active in programs that directly engage consumers.
On behalf of food and beverage clients we have developed an expansive list of influencer contacts among celebrity chefs, bartenders, working chefs, leading food and beverage bloggers, and others.
FOODMINDS, LLC
328 S. Jefferson St., Suite 420
Chicago, IL 60661
312/258-9500
Fax: 312/258-9501
lcubillos@foodminds.com
spitman@foodminds.com
blayden@foodminds.com
www.foodminds.com
Laura Cubillos, RD, Bill Layden, Sue Pitman, MA, RD, Partners
FoodMinds is a food and nutrition consulting and communications company specializing in food, nutrition, health and wellness. We harness communications, science and public affairs to establish unique selling propositions and produce novel food and nutrition programs.
We create pathways for new opportunities and growth that transform perceptions and influence decisions and actions. In short, we don’t just tell your story better – we help you tell a better story that makes a difference.
Clients include: American Heart Association, Applegate, Can Manufacturers Institute, Dairy Management, Inc., Dairy Research Institute, Grocery Manufacturers Association and Food Marketing Institute, Hass Avocado Board, Kellogg’s, Micropharma, Midwest Dairy Association, National Cattlemen’s Beef Association, National Confectioners Association, Nestle, Nutrient Rich Foods Coalition, Sabra Dipping Company, United States Dairy Export Council and Welch’s.
FRENCH/WEST/VAUGHAN
112 East Hargett Street
Raleigh, NC 27601
919/832-6300
www.fwv-us.com
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive VP / Dir. of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 84 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.
FWV is home to one of the nation’s largest food and beverage practice areas and is ranked as the #22 firm in this PR category by O’Dwyer’s. A leader in launching head-turning, results-driven marketing campaigns, FWV currently works with some of the world’s foremost companies and brands, including Hood River Distillers (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky), Melitta Coffee, Moe’s Southwest Grill and ORO Restaurant & Lounge.
Past food and beverage clients include The Coca-Cola Company (NESTEA, Gold Peak, Minute Maid, DASANI and Simply Orange), Celebrity Chef Lorena Garcia, the North Carolina Beer and Wine Wholesalers Association, Brinker International (Maggiano’s Little Italy restaurants), Mia Francesca Trattoria, House-Autry, ConAgra (Slim Jim, Pemmican Beef Jerky), Nabisco Foods, Brown-Forman (Jack Daniel’s), Whole Foods Market and Diageo North America (Bulleit Bourbon), among many others.
Product launches have included Melitta Café Collection, SinFire Cinnamon Whisky, Pendleton 1910, NESTEA COOL, Diet NESTEA, Gold Peak, DASANI Plus, Arbor Mist wines, Dolphins & Friends snack crackers, Orville Redenbacher’s popcorns and Pemmican Beef Jerky. FWV launched these products in key markets across the U.S. with strategic planning and comprehensive media outreach programs. The agency also executes multi-faceted digital and social media campaigns to stimulate product trials, awareness and purchase.
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Hanna Lee Communications President Hanna Lee accepting an award at the 2012 PRSA NY Big Apple Awards. |
HANNA LEE COMMUNICATIONS, INC.
575 Madison Avenue, 10th Floor
New York, NY 10022
212/527-9969
Fax: 212/721-2091
hanna@hannaleecommunications.com
www.hannaleecommunications.com
www.unwindwithwine.com
Twitter: @hannaleenyc
Facebook: /HannaLeeCommunications
Hanna Lee, President
Hanna Lee Communications, Inc. is an award-winning agency that integrates traditional public relations with innovative social media marketing. Our industry expertise includes spirits, food, wine, hospitality, lifestyle and entertainment. The agency’s philosophy is to only represent products that we are passionate about and that we believe in.
Our strategic campaigns have earned top awards and acclaim, including PR News’ Platinum Awards, Bulldog Media Relations Awards, PRSA-NY’s Big Apple Awards, The Communicator Awards, PRWeek and SABRE Awards. In addition, through our multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now-popular Prosecco category in the U.S.
Our prospects come to us by referral from satisfied clients and media who trust our work.
We are New York-based, but our public relations and social media outreach are national and international.
The agency’s client experience includes the Manhattan Cocktail Classic, Campari, Louis Royer Cognac, Santa Teresa Rum, Leblon Cachaça, Sobieski Vodka, Marie Brizard Liqueurs, The Dead Rabbit, Atsby New York Vermouth, Michael’s New York, Forcella Restaurant Group, MONO+MONO Restaurant, Japan Week, Wines of Croatia, Terra Andina Chilean Wines, G7 Portuguese Wine Consortium, Mionetto Wines and others.
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Hunter PR worked with Top Chef Master Chef Floyd Cardoz to promote Smithfield's Think Pink Pork initiative to educate consumers to cook
pork to 145 degrees. The experiential dinner, complete with cooking demonstrations by Chef Cardoz, was attended by more than 38 foodfocused media outlets. Here, Chef Cardoz explains the importance of
serving pork cooked to pink for the most enjoyable eating experience. |
HUNTER PUBLIC RELATIONS
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
212/679-6600
smormar@hunterpr.com
www.hunterpr.com
Grace Leong, Jonathan Lyon, Jason Winocour, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson, Partners
Hunter Public Relations is an award-winning, top-ranked independent marketing communications firm specializing in consumer brand and lifestyle public relations with particular expertise in food, beverages, wines and spirits. Clients include some of the countries most iconic and respected food and beverage companies including Kraft Foods (Jell-O, Kraft Macaroni & Cheese), Post, Smithfield, E&J Gallo Winery (Barefoot, Gallo Family Vineyards), Diageo (Johnnie Walker, Ketel One Vodka), and Arby’s. Tabasco Brand Pepper Sauce, our first client 24 years ago, is still a client today.
Our 90-person firm offers strategic marketing PR services including: research and insights; traditional and digital media relations; social media marketing; Hispanic strategies and solutions; corporate/social responsibility initiatives; special event production and sponsorships; product introductions and anniversaries; nutrition and recipe initiatives; talent negotiations, entertainment integrations; spokesperson media tours; and crisis counseling. Hunter PR’s award-winning graphic and digital design team creates everything from program logos and collateral materials to innovative, custom social and digital media applications in house. Revitalizing mature brands, creating buzz around new products and building awareness among key influencers groups (including the epicurean, dietetic and medical communities) are among the firm’s specific areas of expertise.
JANINE GORDON ASSOCIATES
11 East 26th Street, 19th Floor
New York, NY 10010
212/221-1713
jgordon@jgordonassociates.com
www.jgordonassociates.com
Janine Gordon, President & CEO
Alvin Schechter, Chairman
John Donofrio, CFO
Janine Gordon Associates excels at expanding brand connections via big ideas and flawless execution. With experience ranging from fine dining to fast food and culinary training, JGA understands the challenges inherent in building relationships with consumers and stakeholders in these dynamic categories.
Established in 1993 by Janine Gordon, formerly CEO of Saatchi & Saatchi Public Relations, JGA is a cutting-edge New York City PR boutique with the sophistication and energy required to build successful F&B brands. Chairman Alvin Schechter, one of the founders and former CEO of Interbrand, brings world-class brand skills to JGA clients.
We know that the most valuable marketing component of a successful restaurant, food, wine or spirit is its brand image. JGA’s food and beverage specialists are highly skilled in communicating that image through our solid connections to the most influential food and beverage journalists and personal access to chefs, sommeliers, mixologists, guidebook editors, nutritionists, bloggers, tweeters and tastemakers.
Our “best of breed” food and beverage brand experience includes General Mills, The Capital Grille, ‘21’ Club, Dean & Deluca, Au Bon Pain, Blimpie International and The French Culinary Institute.
JGA has unique insight into luxury brands. As long-term publicists for American Express-Harrison Group Yearly Survey of Affluence and Wealth in America, we are privy to the most up-to-date findings on what drives the behavior of the rich and the super-rich.
Our work is characterized by ingenuity in thinking and transparency in style. We are experts in the full range of communications tools. Our goal is to deliver shrewd brand strategy, high profile media coverage, A-list events, compelling celebrity endorsements, social media content with viral appeal and mutually beneficial strategic alliances — always within the context of an integrated strategy.
Result: Positive brand awareness, increased sales and long-term brand value for JGA clients.
If you want to expand your brand’s connections, start by visiting us at jgordonassociates.com.
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JSH&A helped Beam, Inc. open its new visitors center and distillery
experience. |
JSH&A
2 TransAm Plaza Drive, #450
Oakbrook Terrace, IL 60181
630/932-4242
Fax: 630/932-1418
jonni@jsha.com
www.jsha.com
JSH&A is a Brand-Builder, a Problem-Solver, Noise-Maker, Relationship-Broker, Excitement-Engineer and the CEO of Consumer Connections. For more than 20 years, JSH&A has been honored to work with some of the best-known food and beverage brands in the world — brands like Beam, Inc., Hershey’s, ConAgra Foods, McDonald’s, and other industry icons. Our trademarked LIF™Style strategy creates integrated campaigns that drive impact and build brand equity whether we’re launching a delicious new product for ConAgra or celebrating holiday baking with Hershey’s. JSH&A’s LIF™Style social media team has a proven track record engaging consumers online, offline and in-line with a powerful blend of traditional media relations, experiential, social and digital activations, strategic partnerships, influencer outreach and crowd-sourcing. Visit us at www.jsha.com to learn more about us and the great work we do.
KELLEN COMMUNICATIONS
355 Lexington Avenue, 15th Floor
New York, NY 10017
212/297-2100
www.kellencommmunications.com
1100 Johnson Ferry Rd. Suite 300
Atlanta, GA 30342
404/836-5050
750 National Press Building
529 14th Street N.W.
Washington, DC 20045
202/591-2439
Joan Cear, Vice President
Debra Berliner, Vice President
Francie Israeli, Vice President
On the journey from farm to fork, food and beverage products may face unique and unexpected opportunities as well as challenges. Over decades of working in the food and beverage industries, Kellen Communications has assembled a team of specialists whose experience spans the range of publicity and promotion; nutrition communications; food safety, science, research and regulatory matters; issues and crisis management.
From consumer products to corporate entities, artisanal products to iconic brands, coalitions to trade associations, Kellen Communications’ award-winning professionals are expert at developing and implementing strategic communications campaigns that produce results. Our staff works closely with journalists and bloggers, food industry associations and related tradeshows, professional health and nutrition communities, the food related academic community and government regulators. In addition to publicists and digital media specialists, among our professional staff are marketing communications and public affairs experts, web developers, nutritionists, registered dietitians, food technologists/scientists, and PhDs in microbiology, toxicology, and biological/biomedical science. We have developed strong relationships within the traditional and social media sectors and have extensive networks within the food industry that help our food and beverage clients both promote and protect their products.
KOHNSTAMM COMMUNICATIONS
400 North Robert St., 14th Floor
St. Paul, MN 55101
www.kohnstamm.com
Josh Kohnstamm, President
Greg Zimprich, Senior Vice President
Kohnstamm Communications is an independent PR agency based in Minneapolis/St. Paul that was voted 2010 Boutique Agency of the Year. With extensive national food and beverage client experience, Kohnstamm has developed best-in-class expertise building brands in fast-growth and organic and natural channels. SVP Greg Zimprich brings more than 25 years of proven PR industry experience to the position, including nearly 20 years with General Mills, where he launched more than 100 new products and developed nationally recognized brand marketing capabilities.
Notable food and beverage client experience includes: MOM Brands, Naked Juice, Honest Tea, La Tortilla Factory, Thai Kitchen, 3M Food Safety Division, Q Tonic, Reed’s Ginger Brew, Genisoy, Republic of Tea, Dancing Deer Baking Company, Way Better Snacks, Dr. Praeger’s Sensible Foods, and SunOpta.
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Konnect PR’s longstanding client Rhythm Superfoods featured on the
season premier of Kourtney & Kim Take New York. |
KONNECT PUBLIC RELATIONS
888 S. Figueroa St., Ste. 630
Los Angeles, CA 90017
213/988-8344
www.konnectpr.com
Sabina Gault, CEO
Monica Guzman, PR Director
Konnect Public Relations is a midsize, full-service public relations agency that provides clients with custom PR campaigns that produce ROI. Placing an emphasis on clients’ minimum investment and maximum exposure, Konnect PR works to help brands in the food & beverage space penetrate the marketplace and grow their business.
Company assets include a proven track record of successful campaigns, a vast network of national and local media contacts, over 30 years of combined experience and a knowledge of 7 languages. With services including media relations, social media, marketing, event and trade show support, crisis management, new product launch development, content creation, celebrity seeding and much more, Konnect PR creates each campaign to meet clients’ specific goals and consistently deliver results.
Current Konnect PR food & beverage clients include Nestlé Waters North America, Fatburger, Rhythm Superfoods, Mastrad, Hurom, Fissler and Capriotti’s, to name a few. Working to raise awareness for these brands, Konnect PR does everything from secure national segments in outlets like the Today Show and Food Network’s Unwrapped, to help with new location openings and special promotions, partnership creation, event planning and more.
LANE
905 SW 16th Avenue
Portland, OR 97205
503/221-0480
www.lanepr.com
500 Fifth Avenue, Suite 2720
New York, NY 10110
Wendy Lane Stevens, President
Kristen Siefkin, VP, Food and Beverage Practice
LANE is an experienced agency that generates results that build business. We track trends and monitor consumer sentiments from coast to coast. Using insights garnered from firsthand experience as well as from media, influencer and consumer circles, LANE makes creative strategies bigger than life.
Our customized, multifaceted campaigns connect across social and digital media, traditional media, stores and restaurants, and events. The cumulative effect is a well-defined brand and improved bottom line.
For more than two decades, LANE’s regional, national and international campaigns have elevated brands including: Moonstruck Chocolate Co., Whole Foods Markets, International Olive Council, Wines from Spain, E&J Gallo Winery, The Wine Group, Hood River Distillers, Dutch Bros. Coffee, One Degree Organics, Snake River Farms, Double R Ranch, and Widmer Brothers Brewing.
LEE & ASSOCIATES
145 S. Fairfax Ave., #301
Los Angeles, CA 90036
323/938-3300
pr@leeassociates.com
www.leeassociates.com
Howard Pearlstein, Principal
Lee & Assocs. offers strategic planning, program evaluation, media relations, product launches, consumer education, recipe development, special events, crisis management and corporate PR services to its food & beverage client roster.
Founded in 1950, the agency is proud of its Western Research Kitchens division, which features home economists, nutritionists, dietitians, chefs and medical doctors. The firm has represented PepsiCo, Del Monte, American Home Foods and Suntory Int’l, as well as brand names like John Morrell, Florida’s Natural Fruit Snacks, Morehouse Mustard and Mrs. Cubbison’s Foods (stuffing and croutons — a client for 60 years). Additional clients include trade associations and marketing boards, from California apples, eggs, figs, prunes, seafood and tomatoes to Hawaiian papaya, Oregon potatoes and the New Zealand Trade Commission.
Lee & Associates recently expanded its “Marketing Blend” Internet Division with a heavy investment in Social Media marketing, which combines traditional PR/Publicity activities with online marketing, SEM and Social Media solutions, including brand strategies for Facebook and Twitter campaigns, food & lifestyle blogger outreach and online media.
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M&P staffer (left) takes “Beets to the Streets” for client Aunt Nellie’s
Pickled Beets in the Lincoln Park neighborhood of Chicago to find out what people really think about beets. Consensus? They love them! |
M&P FOOD COMMUNICATIONS INC.
151 N. Michigan Ave., Suite 804
Chicago, IL 60601
312/201-9101
www.mpfood.com
Brenda McDowell, Principal
Lisa Rigney, Director of Business Development
M&P provides public relations and digital communications services to a variety of consumer food and beverage clients across the globe. Whether building buzz with editors, reaching consumers via social media or developing a delectable recipe to share with bloggers, M&P programs are tailored to clients’ needs and designed to deliver.
A launch party, whether in a trendy uptown loft or via Twitter, filming man-on-the-street videos, managing brand ambassador programs, or conducting a contest on Pinterest, are all in a day’s work.
The M&P in-house test kitchen extends client offerings beyond traditional public relations programming to include hands-on expertise in recipe development, food and wine pairings, contest judging and more.
Culinary-focused, consumer-connected and client-centered, our success is proven on behalf of current and past clients including Dreamfields Pasta, Seneca Foods, Safest Choice Pasteurized Eggs, Bord Bia — Irish Food Board, Wilton Enterprises, Quaker Oats and National Cattlemen’s Beef Association.
MARX LAYNE & COMPANY
31420 Northwestern Hwy., #100
Farmington Hills, MI 48334
248/855-6777 ext.105
mlayne@marxlayne.com
www.marxlayne.com
Michael Layne, Managing Partner
Marx Layne has been providing cost-effective marketing, public relations and social media services on a local, regional and national basis to the food and beverage sector since 1987.
Services offered to clients include media relations, product publicity, crisis and issues management, internal communications, special events planning, social media, online reputation management, direct mail, e-blasts, graphic design, Web development, and brochure and newsletter production.
Clients include fine dining restaurants, quick service restaurants, supermarket chains, and food and beverage manufacturers and suppliers.
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Mason consistently garnered national coverage for Bruegger’s fundraising partnership with Operation Homefront. Mason created
the annual July 4th red, white and blue bagel promotion for the chain. |
MASON, INC.
23 Amity Road
Bethany, CT 06524
203/393-1101, ext. 169
fonofrio@mason23.com
www.mason23.com
Fran Onofrio, President
Through creative publicity, social media, promotions and events, our programs build brand awareness, customer trial and repeat traffic. We offer brands a proven integrated approach for success that will keep you ahead of the trends in your category.
Our team is focused on delivering creative solutions with the speed and accuracy that retail marketing requires. We think in terms of promotions that create added value and drive sales. It’s a combined strategic, creative and implementation mindset that brands such as Bruegger’s Bagels, Bigelow Tea, Salsarita’s, Robeks and many others have relied on.
Our close proximity to national media outlets and established relationships with key industry leaders will deliver consistent national brand-building attention and provide your local operators with cash-register-ringing opportunities.
Isn’t it time for your brand to enjoy dedication and focus from a highly-experienced team? From analyst relations, franchise and community relations programs through crisis management, Mason offers full in-house earned, owned and paid media capabilities.
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Author and food artist Clare Crespo partnered with Country Crock® Spreads to introduce the book “A Very Veggie World,” to dozens of
editors and bloggers at an interactive cooking demo in New York. The book, which features an array of playful veggie designs including
Molecular Brussells Sprouts and a Pizza Flag, triggered more than half a million downloads. Country Crock® is an M Booth client. |
M BOOTH
300 Park Avenue South
New York, NY 10010
212/481-3264
www.mbooth.com
better4you.mbooth.com
Margaret Booth, President
Rich Goldblatt, SVP/Director, Food/Better4You
Lauren Swartz, SVP/Director, Wine & Spirits
M Booth’s Food & Beverage practice continues to thrive. Offering strategic programs amplified by media and blogger outreach, social media engagement, tasting events and targeted ambassador programs, the agency’s business grew 40 percent over the previous year.
On the food side, the agency added Schwan’s Consumer Brands, one of the largest frozen food manufacturers nationwide. M Booth is now building awareness and engagement for brands in the pizza, dessert and meal space, including Red Baron, Freschetta® and Mrs. Smith’s®. The agency is also AOR for Schwan’s Home Service®, helping drive awareness and acquisition for the national home delivery offering. The practice works with Unilever’s Country Crock® and helped architect a powerful campaign designed to encourage families to eat more vegetables. Called “A Very Veggie World,” the initiative featured a colorful recipe book that generated 500,000 downloads.
The agency manages PR for Green Mountain Coffee K-Cup® brands, which featured an Ambassador Program that drove incremental sales. M Booth created compelling programs to introduce the brand’s Hot Apple Cider and Lemonade variants. For Barista Prima Coffeehouse K-Cup® packs, we increased awareness and trial via targeted media outreach, in-person sampling events and a strategic partnership.
M Booth’s innovative Better4You offering continues to help brands communicate healthful innovations. Bolstered by a board of leading national advisors in nutrition, health and parenting, the team created a media campaign touting the nutritional benefits of Pirate’s Booty snacks over potato chips. For Mrs. Dash, the salt-free seasoning, we helped grow the brand’s Facebook page 25-fold by engaging consumers around heart healthy recipes. Our food experience also includes work for the Reese’s®, the National Pasta Association, Ronzoni®, Sun Crystals® sweetener and Wish-Bone® dressings.
The agency’s Wine & Spirits team added Banfi Vintners to its roster of top-shelf brands. As AOR for ten years representing the Scotch portfolio of Rémy Cointreau USA, Inc., including The Macallan® Single Malt Scotch Whisky, Highland Park® Single Malt Scotch Whisky, and The Famous Grouse®, the team is known industry-wide for outreach to influencers and tastemakers through brand partnerships, events and tastings. We supported The Macallan’s “Masters of Photography” series with Annie Leibovitz and brought the brand’s key message platform of “Master Your Moment” to life in more than 170 stories.
Last year, M Booth was also named digital AOR for Krug Champagne responsible for all social media. M Booth is also AOR for Brugal Rum® as well as for NOLET’S® Finest Gins and Pernod Ricard USA’s Kahlúa®. For Kahlúa®, the agency created the Delicioso Brunch Club leveraging Food Network Chef and Author Marcela Valladolid, and drove awareness for Kahlúa Iced Coffee Cans and Kahlúa Gingerbread via a cause-related partnership with One Warm Coat.
MSLGROUP
375 Hudson St., 14th Floor
New York, NY 10014
206/313-1588
Steve.Bryant@mslgroup.com
www.mslworldwide.com/sectors/food-beverage
Renee Wilson, President, MSLGROUP North America
Steve Bryant, Director, Food & Beverage
Mike Russell, SVP, Sales & Business Development
The Food & Beverage Specialty of MSLGROUP North America spans the entire food and beverage category from food marketing to communications for food commodities, packaged foods, foodservice, restaurant, healthcare, nutrition and pet foods. It houses our Culinary & Nutrition Center and operates in offices around the country representing leading food and beverage brands such as Nestle, Ferrero and Patron.
The MSLGROUP Culinary & Nutrition Center underscores the importance we place on the relevance of food and nutrition. In our test kitchens, we develop recipes and food applications that lend relevance to our culinary and nutrition education programs. The center is managed by two full-time on-staff Registered Dietitians.
In addition, the Nutrition Marketing & Research Institute is the center’s in-house think tank, conducting independent research and gaining insights into issues of importance to culinary and nutrition professionals. In 2012, we partnered with The Hartman Group on a landmark syndicated study called CLICKS & CRAVINGS: The Impact of Social Technology on Food Culture. In 2013 we plan to release another syndicated study with the Hartman Group about the U.S. Hispanic consumer and implications for food & beverage brands.
MWW
One Meadowlands Plaza
East Rutherford, NJ 07073
201/507-9500
www.mww.com
Michael W. Kempner, Founder, President & Chief Executive Officer
Alissa J. Blate, Executive Vice President, Global Consumer Marketing Practice Leader
The food and beverage industry is in a constant state of evolution where shifting consumer tastes and preferences, new government regulation and volatile commodity markets are continually changing the landscape. In this environment, staying ahead of trends is the key to establishing and maintaining brand trust and relevance and seizing opportunities before your competitors do — while avoiding the pitfalls. At MWW, we establish relationships between brands and consumers through integrated public relations and marketing activities that drive awareness, engagement and consideration. We expand media coverage beyond the food pages and into influential traditional and digital lifestyle outlets, creating brand relevance and developing emotional connections that drive trial and brand loyalty. Whether it’s establishing a restaurant as a top-choice for dining or creating demand for coffee at an unlikely destination, we capitalize on trends to position our client brands as a vital ingredient in consumers’ lifestyles. Our clients include: McDonald’s, Atkins Nutritionals, D’Artagnan, Kendall-Jackson, The Hillshire Brands Company, Senseo Coffee, United Natural Foods, among many others.
OGILVY PUBLIC RELATIONS WORLDWIDE
The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
212/880-5280
rachel.ufer@ogilvy.com
www.ogilvypr.com
Rachel Ufer, Senior Vice President, Business Development and External Relations
Our deep, abiding and passionate love affair with all things related to what we eat, and the drinks we imbibe, has made us among the most sought after and relevant PR partners in this arena. Our respect, insights, relationships and track record with some of the world's greatest chefs, restaurateurs, mixologists and food purveyors has been critical to our ongoing successes in this category. Understanding the fickle tastes of today's discerning customer is built into our collective DNA and palettes.
Our proprietary on-the-ground, in the store, at the table, off the shelf research allows the team to develop fresh, strategic campaigns on behalf of our food and beverage clients including: Nestle, DuPont, KFC, Taco Bell, FAGE, among dozens of others.
Additionally, we have a staff of seasoned professionals — including in-house food and nutrition experts and a national network of RD consultants — that is in tune with current and future trends in food and beverage.
PADILLA SPEER BEARDSLEY
1101 W. River Pkwy.
Minneapolis, MN 55415
612/455-1716
tjollie@padillaspeer.com
www.padillaspeer.com
Tom Jollie, Senior VP, Consumer Products
Gregory Tarmin, SVP, Managing Director, NY
Padilla Speer Beardsley is an integrated communications firm with offices in Minneapolis and New York City. We launch products, create and reenergize brands, craft social-media campaigns and handle crises and product recalls. Our approach utilizes proprietary planning methodologies that provide insight, guide strategy and generate measurable outcomes, and our award-winning programs have driven business results for clients for more than 50 years.
Our experience includes work for Betty Crocker, Caribou Coffee, Cheerios, Cub Foods, Fiber One, Frito-Lay, GE, Gold Medal Flour, Golden Valley Microwave Foods, Jim Beam, Land O’Lakes, Lloyd’s Barbeque Company, The Malt- O-Meal Company, Nature Valley, PepsiCo, Pillsbury, Progresso, Schell’s Brewing Co., SUPERVALU, Total and Trix.
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Pavone's integration of PR, advertising and digital media has delivered
some impressive results. |
PAVONE
1006 Market Street
Harrisburg, PA 17101
717/234-8886
www.pavone.net
Michael Pavone, President and CEO
You’re hungry for one thing: Results. So are we.
At Pavone, we know what it takes to create modern media communications campaigns that get results.
For Yuengling, we were challenged with boosting sales of the brewer’s Light Lager without cannibalizing sales of the flagship Lager brand. That’s exactly what we did for America’s Oldest Brewer, with a 36% increase in sales in year one and a 20% increase in year two — and a 10% increase in Lager sales.
To help Ortega tie its Mexican meals to the Big Game and build the brand’s Facebook following, we created the “Ortega Bowl.” The Facebook game scored more than 146,000 plays in just three weeks and spurred a 46% increase in Facebook fans.
Turkey Hill’s goals were to promote its status as the Official Ice Cream of the New York Yankees and increase sales of its beverage lineup. Thanks to each integrated campaign, sales of ice cream pints in New York were up 30% and beverage sales increased 20%.
Pavone also develops a free annual national food and beverage trends report, which helps brands understand the most important factors shaping their industry. Contact us to schedule a trends presentation.
PIERSON GRANT PUBLIC RELATIONS
6301 N.W. 5th Way, Suite 2600
Ft. Lauderdale, FL 33309
954/776-1999
www.piersongrant.com
www.highimpactdigital.com
Maria Pierson, CEO
Jane Grant, President
Pierson Grant’s fresh thinking builds brand identity and boosts sales for food and beverage clients. The full-service firm generates publicity for openings and product introductions, brings creativity to special events and community relations and leverages the power of social media through its High Impact Digital division. Experienced members of the professional staff are skilled at issues management for food and beverage clients.
Clients include International Dairy Queen and Olive Garden, among others. The firm also provides strategic public relations and marketing services for emerging companies and franchisors, such as Zona Fresca. Based in Fort Lauderdale with a satellite office in Raleigh, N.C., Pierson Grant is a member of the IPREX global network.
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Researchers presented the latest science on the health benefits of tea at the USDA during the Fifth International Scientific Symposium
on Tea & Human Health, organized by Pollock Communications. |
POLLOCK COMMUNICATIONS
665 Broadway, Suite 1200
New York, NY 10012
212/941-1414
Fax: 212/334-2131
lpollockpr.com
Louise Pollock, President
Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for food, nutrition, health & wellness and beverage clients. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 10 years including making tea the healthy drink of the new millennium and making chocolate a healthy indulgence. We know how to capitalize on emerging health and wellness trends in a credible way, with media, consumers and health professionals. Our knowledge of the latest research and science in the health & nutrition arena and our understanding of food policy enables us to deliver actionable consumer and market insights and practical health & lifestyle wellness benefits for brands and commodities.
Our staff includes Registered Dietitians with on-air and editorial experience who can address the health & nutrition issues that are top-of-mind for today’s editors and reporters — including those who serve as trusted “watchdogs” for family gatekeepers. We have developed innovative social media programs to reach the key consumer, health & wellness influencers online. Over the last two decades, Pollock has cultivated long-term relationships and trained a network of spokespeople, including media Registered Dietitians and celebrity chefs who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
Clients: Ajinomoto Food Ingredients, LLC, American Society for Hypertension, Brassica Protection Products, LLC, Cranberry Institute, Cranberry Marketing Committee, PepsiCo Global Nutrition Group, Prestige Brands: FiberChoice and Beano, Purdue Products, Tea Council of the USA, Unilever Brands: Promise, Country Crock and I Can’t Believe It’s Not Butter!, USA Rice Federation, and Winning Combination: Vitamints, Bodylogix.
RBB PUBLIC RELATIONS
355 Alhambra Circle, Suite 800
Miami, FL 33134
305/448-7450
www.rbbpr.com
Christine Barney, CEO
Lisa Ross, President
Tina Elmowitz, Executive Vice President
Four-time “PR Agency of the Year” winner, rbb Public Relations is a national marketing PR firm that helps food and beverage brands breakout from the competition, and motivate and influence customers.
Working with Vlasic, rbb received a 2012 PR News Digital PR Award for social networking. In addition, the firm’s food and beverage client roster includes established brands like Duncan Hines and Mrs. Butterworth’s as well as new entries like Miami Cocktail Company.
rbb offers best practices in media relations, corporate and crisis communications, product introductions and digital/social media, and gives its clients strategic counsel and results with the individual attention only a boutique agency can provide. Find out how rbb can help your brand break out by visiting www.rbbpr.com or call 305/448-7457.
RF|BINDER
950 Third Avenue, 7th Floor
New York, NY 10022
www.rfbinder.com
Twitter: @rfbinder
Amy Binder, CEO
Today, the food and beverage industry faces new challenges, as well as new opportunities, with growing interest from consumers about the food they eat and the products they buy. Eating and cooking fresh foods, choosing healthy food options and using seasonal ingredients are definite trends that are receiving significant coverage nationally. Moreover, issues around health, obesity, food safety, GMO and ingredient labeling continue to be a frequent topic of conversation. Continued attention from policy makers, advocacy groups and consumers on nutrition brings a whole new dimension to promoting food categories and brands.
All these factors make for dynamic market situations and the need for flexible communications strategies. RF|Binder’s nimble structure and attunement to the fast-paced changes in the food industry and the food culture as a whole, enable us to respond quickly to meet our clients’ needs. Drawing from deep experience and knowledge of the evolving food and beverage world, RF|Binder has worked in every aspect of food and beverage marketing and public relations, creating award-winning programs for clients ranging from Dunkin’ Donuts to Cargill, from Talenti Gelato e Sorbetto to Wines of Germany. RF|Binder works across the supermarket aisles from frozen to dairy, from ethnic cuisine to mainstream products and from staples to condiments. In addition, the RF|Binder team works with QSRs, high-end restaurants, specialty stores, retailers, as well as with CPG products and specialty brands.
RF|Binder brings market and industry insight, research-based strategy, and creative programming to its clients, as well as access to the key influencers shaping public opinion in the food and beverage space. We provide a wide array of services, from consumer promotions, influencer and traditional media outreach to digital and social media programs, issues management, trade and investor relations. Our staff has extensive experience in promoting consumer packaged goods, prepared and imported foods, ingredients, grocers, restaurants and beverages, like wines, spirits and coffee. We promote brands, products and services, but we also routinely deal with the most challenging issues in the space, including recalls, labeling, FDA actions, safety and regulation.
Current and recent clients include Atkins Nutritionals, Baskin-Robbins, Cargill’s Truvia® natural sweetener, Chilean Specialty Foods, The Culinary Trust, Dr. Praeger’s, Dunkin’ Donuts, Edible Schoolyard NYC, The Hershey Company’s Scharffen Berger Chocolate Maker and Dagoba Organic Chocolate, Kayem Foods, The Malaysian Trade Commission (Malaysia Kitchen for the World), Miller Coors (Pilsner Urquel), Smith & Wollensky, Talenti Gelato e Sorbetto, Wegmans, Vinho Verde, Wines of Germany, Wines of Sicily and YoCrunch.
ROGERS & COWAN
PACIFIC DESIGN CENTER
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
www.rogersandcowan.com
Tom Tardio, CEO
Melissa Schumer, EVP
Rogers & Cowan is a full-service entertainment marketing and PR agency offering consumer brands access and alliances with the powerful influences of the entertainment industry as well as an insider’s point of view on lifestyle and consumer trends. The agency has extensive expertise in the food and beverage categories working with packaged and bottled goods companies, entertainment brands and content, and wine, beer and spirit brands. Our teams provide food and beverage brands publicity and marketing campaigns, special event support, sponsorship activation, celebrity/influential seeding, promotional tie-ins, brand integration and social media strategies audits, campaign design, execution and measurement for our clients.
We work with clients to launch new products, build awareness for national and international advertising campaigns, promote charitable initiatives, drive viewership for their television and digital content, leverage celebrity spokespeople for media opportunities, integrate products into entertainment content, build and manage online communities, execute social media strategies and maximize awareness of sports and entertainment sponsorships and alliances, among others.
Recent clients/projects have included the launch of EKOCYCLE with will.i.am and The Coca-Cola Company, Sprite Refreshing Films, Kraft Real Women of Philadelphia featuring Paula Deen, Fanta Search for the 4th Fantana, Dasani Plant Bottle Launch, Coke Zero promotion tied to Mission Impossible IV, Wines that Rock, Sobieski Vodka, Betty Crocker, Lucky Charms, Wheaties Fuel, General Mills, Food Network, The Cooking Channel and Dylan’s Candy Bar.
RUDER FINN, INC.
301 East 57th Street
New York, NY 10022
212/593-6400
www.ruderfinn.com
Kathy Bloomgarden, CEO
John McInerney, Senior Vice President, Brand Marketing
Andrea Kurtz, Vice President
In today’s food and beverage industry, media is just one touch point for consumers and there are more products and technology vying for consumers’ attention then ever. We help connect brands with emerging digital platforms and start-ups to engage consumers in new and innovative ways while also helping to foster entrepreneurial approaches to differentiating themselves in the market.
We also recognize that more and more, brands have fans that serve as powerful ambassadors. And to truly engage with fans, brands need an innovative and authentic communications strategy that encourages brand-to-fan connections. With this in mind, our emphasis is on activities that drive community building and digital engagement.
Ruder Finn works with food and beverage clients to develop and implement plans around event activations, product launches, sustaining product growth and visibility, brand partnerships as well as corporate social responsibility, environmental and health & wellness initiatives and more. Because each brand is different, we believe there is no one-size-fits-all approach to how to maximize impact.
Our experience also tells us that true connections in the food and beverage space are made by highlighting both product attributes and the visceral consumer reaction to a brand’s image. We work with clients to create meaningful content that resonates with consumers including engaging visuals and videos, and dynamic stories for digital and traditional mediums, helping brands to identify with existing and new consumers.
Current and past clients include Mondel?z International, Pepsi, Caribou Coffee, Mountain Dew, Gerber, Propel, Quaker Oats, Kellogg’s, Chateau Margaux and Moet Hennessy Diageo.
SCHNEIDER ASSOCIATES
Member of the Worldcom Public Relations Group
2 Oliver Street, Ste. 901
Boston, MA 02109
617/536-3300
Fax: 617/536-3180
launch@schneiderpr.com
www.schneiderpr.com
Joan Schneider, President & Creative Director
Phil Pennellatore, Chief Operating Officer/Partner
Julie Hall, Executive Vice President/Partner
How do you make ice cream newsworthy in winter or turn the launch of an e-commerce site into a cool consumer event? Ask the Consumer Group at Schneider Associates. We are passionate about discovering, strategizing and executing campaigns to launch and sustain the growth of our clients’ products and brands. We pride ourselves on developing creative, innovative and measurable campaigns designed with a 360-degree approach to keep you in the news year round. From launching new products to reinvigorating icon products, we are rock stars at creating news that leads to awareness, accelerates growth and positions your business for success.
We know how to craft communications and social marketing programs that solve business challenges for brands. Multi-unit marketing is also a specialty — whether it’s creating grand opening events or launching new products or programs, we make the cash register ring for franchisees. Services include messaging, media relations, social marketing, special events, spokesperson training, influencer outreach and crisis communications, among others. Learn more at www.schneiderpr.com
We’re always launching new ideas. Let’s launch yours.
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Taylor develops strategic marketing communications programs for category leading food and beverage brands, including Diageo’s
Captain Morgan spiced rum. Here, Taylor worked with the brand to fund an archeological dive off the coast of Panama to uncover lost 17th century ships that belonged to the real life Captain Henry Morgan as part of an integrated marketing platform created and executed by the award winning agency. |
TAYLOR
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
212/714-1280
www.taylorstrategy.com
Tony Signore, CEO & Managing Partner
Mark Beal, Managing Partner
Taylor partners exclusively with category leading consumer brands that utilize lifestyle, sports, and entertainment platforms to engage consumers and drive business growth.
The Holmes Report’s “Consumer Agency of the Decade,” Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, Charlotte and London. The agency provides a full array of services including: brand planning; digital strategy and social media; strategic media relations; consumer insights; measurement and evaluation; event production, Hispanic/multicultural; and spokesperson procurement and training.
Taylor develops strategic marketing communications programs for a number of category leading food and beverage brands, including — for the past 25 years — Diageo, the world’s leading premium drinks business. For Diageo, Taylor has successfully launched new products, reinvigorated iconic brands and sustained momentum in the marketplace for adult beverage favorites such as Crown Royal, Guinness, Captain Morgan, Smirnoff and Sterling wines, among others.
Taylor also partners with Nestle, for innovative product introductions in the frozen foods, ice cream, and candy categories; Coca-Cola, in support of the Coke Zero brand’s sponsorship of the NCAA Men’s Basketball Final Four; and Taco Bell, for a variety of product introductions and sports sponsorship activations.
TREVELINO/KELLER
King Plow Arts Center
949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
dtrevelino@trevelinokeller.com
www.trevelinokeller.com
Trevelino/Keller is one of the most sought after food and beverage agencies in the country for emerging and middle market corporate-owned and franchisor-managed multi-unit concepts.Specializing in reputation management through public relations, social media, branding and marketing, the firm works closely with its clients on concept and product launches, brand revitalization or scaling concepts. In 2013, the firm is rolling out a unique collaboration of four companies cutting across concept incubation, culinary arts, brand extension and reputation management under the “Consume Project.”
Experienced in fine dining, casual, fast casual and quick service as well as packaged goods for foodservice, grocery and specialty, the firm will feature one of the country’s most experienced teams. With a changing marketplace, the firm’s ambition is to get out in front of the market in relation to supporting a more responsible food society, promoting companies with healthy nutritional strategies, organics, sustainability and local initaitives. The firm’s work with TCBY included the launch of its “Super Fro-Yo,” a super nutritional classification that distinguishes the brand from others in the category. In 2012, the firm worked closely with the National Foundation for Celiac Awareness to introduce Gluten Free certification. For further information please email us at dtrevelino@trevelinokeller.com.
WCG
60 Francisco Street
San Francisco, CA 94133
415/362-5018
Fax: 415/362-5019
info@wcgworld.com
www.wcgworld.com
Jim Weiss, Chairman & CEO, W2O Group
Bob Pearson, President, W2O Group
Craig Alperowitz, Practice Leader, Consumer
WCG is a global communications company offering integrated marketing services to clients in consumer packaged goods, food and beverage. Among our clients, we service Red Bull, Hershey’s, E&J Gallo Winery, General Mills, Hillshire Brands, and Stubb’s Legendary BBQ sauce.
As part of the W2O Group, WCG is creating the positive future of communications by providing advance analytics and social listening to each marketing discipline.
Established in 2001 by Jim Weiss, a 25-year veteran in communications, the agency has grown to over 275 employees serving clients from offices in San Francisco, New York, Austin, Los Angeles and London.
WCG’s seasoned professionals specialize in analytics, public relations, branding, design, digital, social and traditional marketing, location based marketing, investor and advocacy relations and grassroots direct-to-consumer campaigns.
The company was named the 2011 Digital Agency of the Year by the Holmes Report, was ranked #5 of Top Independent PR Firms and was ranked #7 on PRWeek’s 2011 US Agency Rankings.
For more information, please visit www.wcgworld.com
WEBER SHANDWICK
875 N. Michigan Ave. Suite 2400
Chicago, IL 60611
312/988-2400
www.webershandwick.com
Gail Heimann, President and Chief Strategy Officer
Cathy Calhoun, President North America
Janet Helm, MS, RD, Chief Food and Nutrition Strategist, North America
Weber Shandwick has built one of the largest food and nutrition practices in North America. Our clients include many of the world’s leading food companies, and we’ve been behind some of the most iconic campaigns for food brands in the country. Weber Shandwick also has deep expertise in turning commodities into brands with award-winning campaigns. Our work in food spans from the functional to indulgent, and we have successfully launched new products, reinvigorated brands, leveraged scientific research and changed the way consumers and influencers think about specific foods or ingredients.
The food and nutrition practice is staffed by some of the industry’s most strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current journalists and trained chefs. These imbedded experts have extensive experience in public-private partnerships, alliance building, food and agriculture policy, food regulations, sustainability, food safety and crisis communications.
We have strong relationships with food and nutrition influencers, including registered dietitians and bloggers, who are increasingly influencing the media landscape. To help cut through the clutter of nutrition information online and elevate the voice of registered dietitians, Weber Shandwick supported the creation of the Nutrition Blog Network — an aggregator of more than 400 blogs written by registered dietitians. Our specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.
ZENO GROUP
A Daniel J. Edelman Company
44 E. 30th Street, 11th Floor
New York, NY 10016
212/299-8888
Fax: 212/462-1026
www.zenogroup.com
Barby K. Siegel, CEO
Zeno Group is a public relations and marketing communications agency committed to developing recipes for success for clients at every meal. Our global teams have vast experience delivering integrated, content-driven campaigns that inspire consumers to take action and change behavior. We are at the table with some of the world’s leading food, beverage, and nutrition brands inserting them into the worlds of health, wellness and pop culture.
Our work is grounded in target audience and culture insights from our planning team. Senior leaders don’t just take care of the check; they’re right there in the kitchen with the rest of the team, creating, stirring and tasting along the way. What sets Zeno apart is that we are not afraid to challenge the status quo and push the limits to help make our clients stand out from the crowd. Currently at Zeno, we are working with clients including Pizza Hut, Seattle’s Best Coffee, Evolution Fresh, El Pollo Loco, Bacardi Rums, Nature’s Path, Lipton Tea, Four Seasons Hotels and Resorts, Pinkberry and Daiya Foods. |
