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Our Magazine On Public Relations In The Digital Age


O'Dwyer's April Social Media PR & Broadcast Media Svcs. Magazine O'Dwyer's Sept. 2010 magazine focusing on beauty & fashion PR

Apr. '13 Social Media PR & Broadcast Media
Services Magazine (PDF)

Main Index of Issues

Our April issue closely examines on the changing nature of online public relations and social media.

O'Dwyer's magazine, now in its 27th year, is the #1 publication for PR and marketing communications pros.

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Firms Specializing in Social Media PR
(Click for Firms Specializing in Broadcast Media Services)

 

BLAZE

225 Santa Monica Blvd., 3rd Flr.
Santa Monica, CA 90401
310/395-5050
mkovacs@blazepr.com
www.blazepr.com

Matt Kovacs, EVP/GM
Apryl DeLancey, Director of Marketing & Social Media

Blaze is the nationally recognized PR firm that attracts compelling and aggressive consumer brands that need to win. Social Media isn’t an afterthought handled by junior staff but a conscious, strategic partnership with brands. Utilizing comprehensive strategic communications campaigns to differentiate and elevate our clients from their competitors, we are able to exceed our clients’ expectations when it comes to positioning them to their audiences, and attracting positive attention from both consumers and the media. Blaze creates and manages interactive communities using all relevant platforms but refrains from spreading the client thin. Our social media division targets the brand audience where they are already talking and works hand-in-hand with the traditional PR team to reach targeted media, influencers and consumers to support all initiatives. Blaze also offers full public affairs capabilities through its parent company Davies.

Clients: Marriott Hotels, Spa Nautica, AmaWaterways, Marina del Rey CVB, SnöBar Cocktails, Blue C Sushi, Boom Noodle, DesignbyHumans, Hangar 24 Brewery, and KeVita Sparkling Drinks.


COOPERKATZ & COMPANUY, INC.

205 Lexington Avenue, 5th Floor
New York, NY 10016
www.cooperkatz.com

Ralph Katz, Principal
Anne Green, President / CEO

CooperKatz & Company, Inc. is highly-regarded for its strong strategic and creative credentials. It offers full-service public relations, creative services and digital / social media capabilities to a national client base across many industry sectors.

The firm was an industry-leader in establishing a practice devoted to helping clients develop and execute effective social media and digital strategies. CooperKatz takes an integrated approach to digital strategies and factors them into every client engagement.

Capabilities include: conversation monitoring; influencer engagement; social channels development (including building / managing profiles and pages on sites like Twitter, Facebook and YouTube); creative campaign ideation / execution; Web content development; Web video production; social monitoring and analytics; and online crisis preparedness / support.

CooperKatz has won numerous industry awards, and has been honored as ‘Best Agency of the Year’ in its size category and ‘One of the Best Agencies to Work For’ by The Holmes Report.


Coyne PR HotSheet

The Coyne PR HotSheet is an award-winning weekly recap of the best campaigns, promotions, advertisements and ideas of the week - peppered with a touch of pop culture and a dash of the latest social media technology news. The Coyne PR HotSheet app highlights the industry’s coolest campaigns, web 2.0 promotions and advertisements in a weekly digest updated every Monday. The HotSheet app is available for free download in the iTunes app store.

COYNE PR

5 Wood Hollow Road
Parsippany, NJ 07054
973/588-2000
www.coynepr.com

1065 Avenue of the Americas
28th Floor
New York, NY 10018
212/938-0166

Thomas F. Coyne, CEO
Rich Lukis, President
Tim Schramm, Senior Vice President
Marie Baker, Social Media Director

Driven by industry experts with more than 20 years of experience in digital marketing and governance, Coyne PR’s Social Media Division offers integrated, strategic solutions that drive measureable business results for industry leading clients such as Disney, Burger King, Mary Kay, Playmobil and more.

Today, every brand is a publisher and understanding how to produce content that people want to engage with and share — whether educational, informational or merely entertaining — is an essential part of the marketing mix.

We create relevant social media content and programming that connects brands with consumers in an authentic and meaningful way, fueling community engagement, growth and advocacy — leading to increased brand awareness, loyalty and conversion! Coyne PR’s social team offers social media strategy, community management, content generation, influencer engagement, conversation monitoring, SEO/SEM, mobile optimization, social & mobile app development, analytics & measurement, crisis management and more.

The agency has also partnered with General Mills to manage and implement initiatives for two properties: MyBlogSpark, an 8,600 member blogger network, and MyInsite, a word of mouth network featuring 250,000 highly influential brand advocates. From blogger engagement to conversations on Twitter, the Social Media team understands the value of connecting with the right people. At Coyne, it is critical for brands to not only engage in conversation with real people, but to also convert their behavior into meaningful action. In addition, the agency boasts an internal digital and design group, whose capabilities include digital production, full service design, video production, website design & development, mobile applications & programs and webcasts & e-learning.


DODGE COMMUNICATIONS

11675 Rainwater Drive, Suite 300
Alpharetta, GA 30009
770/998-0500
www.dodgecommunications.com

Brad Dodge, President and CEO
Brian Parrish, Senior VP and Principal
Elizabeth Glaser, Vice President and Principal

Ever wonder what your social media strategy says about you? If you’re like most B2B marketers, you fall into one of these categories:

The enthusiast. Your business was one of the first to have a social media strategy, and it just keeps growing. You’re everywhere, all the time, but have no idea if it’s actually working.

The non-conformist. You resist change and social media is no exception. Besides, you don’t really need a bona fide plan since it’s only a passing fad, kind of like the Internet.

The savvy executive. You partner with Dodge Communications, the healthcare industry’s leading authority on building and maintaining a dynamic social media presence. Whether generating content for a corporate blog or creating an ongoing dialogue with potential customers across multiple networks, every one of your social media efforts work together to support offline activities, enhance online visibility and deliver quantifiable results.


FEINTUCH COMMUNICATIONS

245 Park Avenue, 39th Floor
New York, NY 10167
212/808-4901
info@feintuchpr.com
www.feintuchcommunications.com
prniblets.blogspot.com

Henry Feintuch, President

The impact of social media on the public relations and marketing mix is profound; yet too many marketers focus on the tactics and not the strategy behind the campaign.
At Feintuch Communications, we build social media elements into client programs as appropriate — not as a separate project or expensive add-on — but as an additional channel for reaching targeted audiences. From smart blogging and LinkedIn groups to custom developed mobile apps and location-based marketing, our team has the creativity and business acumen to support b-to-b and b-to-c organizations.

We are a strategic relations firm which delivers an integrated set of public relations, investor relations, business start-ups and marketing/creative services. We call it “integrated thinking™” because each client’s business challenge isn’t always met by the same, cookie-cutter PR program.

We enjoy helping our clients think through their business challenges and develop smart solutions that help them to grow their business. We welcome the opportunity to think through your needs.


FINN PARTNERS

301 East 57th Street, 4th Floor
New York, NY 10022
212/715-1600
Direct: 212/593-5873
noah@finnpartners.com
www.finnpartners.com

Noah Finn, Managing Partner

At Finn Partners, we employ a hybrid approach to our digital campaigns by closely integrating our work within the traditional media program. The landscape continues to evolve, and as we predict and follow digital and social media trends, we work closely with our clients to develop a shared set of goals and metrics to show success.

Our collaborative team is well-versed in web design and development, video production, social media strategy and community management, as well as blogger relations and showcases these skills for clients such as Verizon Foundation, Hyundai Hope On Wheels, IEEE, Hotels.com, and the Jamaica Tourist Board.

As a full-service digital department, we offer in-house capabilities for digital platform development within existing channels and to create customized stand-alone platforms. From writing engaging blog content, and designing eye-catching infosnacks, to developing new website functionality and serving as dedicated community managers, our team is agile, experienced, and savvy.

We focus on developing targeted digital strategies, relying on research and analytics to map out brand goals. No matter what your digital need may be — you can count on our team to deliver.


FRENCH/WEST/VAUGHAN

112 East Hargett Street
Raleigh, NC 27601
919/832-6300
www.fwv-us.com

Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal

French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV now employs 84 research, public relations, public affairs, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Dallas, Los Angeles and Tampa offices.

FWV is home to one of the nation’s fastest emerging and groundbreaking digital services practices. A leader in launching head-turning, results-driven marketing campaigns, FWV executes multifaceted digital and social media initiatives to stimulate product trials, awareness and purchase on behalf of some of the world’s foremost companies and brands, including Wrangler, Gemesis Diamond Company, Teradata Corporation, Melitta Coffee, the United States Polo Association, Central Intercollegiate Athletic Association (CIAA), RBC Bank and Hood River Distillers (Pendleton Whisky, Pendleton 1910, Yazi Ginger Vodka, Broker’s Gin and SinFire Cinnamon Whisky).

Comprised of a team of specialists in audience insight, user experience, interactive marketing and online media innovation, our digital marketing experts help clients better understand, navigate and utilize existing, new, and ever-changing communications platforms. Public relations, social media and search engine optimization (SEO) continue to converge at a mind-bending rate, and FWV and its digital staffers continue to stay ahead of the trend. Capabilities include: digital research and strategy; online communications planning; creative development for the web including website design, online video, social media content and interactive advertising; word-of-mouth and viral marketing campaigns; SEO; and paid online, social and search advertising.

FWV has achieved significant results on behalf of its clients, including establishing companies and brands as online authorities in their respective industries and lifestyles; providing fans and brand loyalists online communities for engagement with each other on meaningful topics; maintaining a consistent increase in engagement levels month-over-month; increasing brand affinity, reach and purchase intent for specific products; and creating unprecedented emotional connections with consumers, while delivering targeted reach in scalable and measurable ways.


GREENOUGH

9 Harcourt Street
Boston, MA 02116
617/275-6511
pgreenough@greenough.biz
www.greenough.biz

Phil Greenough, President, Founder

Brand storytelling is the unique differentiator that makes Greenough one of the industry’s best-kept secrets. The difference starts with its agency model: each client is assigned a seasoned account services leader who taps distinct media, content and social media marketing teams. As clients navigate headline issues ranging from the future of information technology to healthcare IT, energy and life sciences, Greenough’s disciplined teams keep a 24/7 watch. The media team, comprised entirely of former journalists and editors, does nothing but engage media.

Meanwhile, the social media team uses sophisticated listening and engagement platforms to move from simple customer awareness to brand affinity and, ultimately, action. From Facebook and Twitter campaigns to targeted programming on LinkedIn, Greenough’s social media marketing programs are highly strategic and outcome-based. Working collaboratively, teams of social media analysts and content experts methodically turn data-driven insights into blog posts, tweets, posts, video and other content that measurably contributes to sophisticated lead generation campaigns and overall sales enablement.


JSHA

Alexia Foods built on the momentum from its “Reinvent a Classic” campaign in 2011 to launch a second campaign to engage fans and top food bloggers through a new, reinvented flavor selection housed on the brand’s Facebook page. JSH&A was tasked with recruiting a group of top food bloggers to develop recipes for a new “reinvented” french fry flavor and calling on consumers to vote for the flavor they would most like to see in stores. The result? A 325% increase in total votes year-overyear and more than double the number of Facebook fans!

JSH&A

Member WOMMA (Word of Mouth Marketing Association)
2 TransAm Plaza Drive, Suite 450
Oakbrook Terrace, IL 60181
630/932-4242
www.jsha.com
facebook.com/jshapr
Twitter: @JSHAPR

Jonni Hegenderfer, CEO & Founder
Jim Kokoris, President
Cheryl Georgas, Sr. VP, Dep. Gen. Mgr.
Deanna Killackey, Sr. VP
Kristin McCormick, VP, Business Development

A lifestyle communications firm, JSH&A is known for connecting brands to consumers and stakeholders through its trademarked LIF™Style strategic approach.

From highly integrated social strategy development to message mapping, influencer outreach and online engagement, clients like Beam Inc., The Hershey Company, McDonald’s, Nestlé Purina Pet Care, the Robert Bosch Tool Corporation, ConAgra Foods, Skil Tools, and Staples call on JSH&A for creative social and digital marketing campaigns.

JSH&A makes social and digital programming a part of every campaign. Guided by the insight and research findings from our in-house new media team, JSH&A carefully crafts 360° integrated campaigns that connect with consumers online in meaningful and measurable ways.

Celebrating more than 20 years, JSH&A was named one of the top boutique agencies in the country (PR Week) as well as a top consumer marketing agency of the year (Bulldog Reporter). The agency’s industry awards in the categories of digital and new media are testament to its ability to drive impact and achieve business objectives.
As a member of the IPREX network, the agency works with partner affiliates in 100 offices around the globe.


KAPLOW

19 West 44th Street, 6th Floor
New York, NY 10036
212/221-1713
email-liz@kaplowpr.com
www.kaplowpr.com

For over 20 years Kaplow has been helping clients change conversations. Now, with the emergence of the Internet, social media and mobile platforms, consumers are completely inundated with branded messaging. We call it the “Times Square Effect.”

To break through the clutter, it is more important than ever to create a holistic plan that is grounded in insights about the target consumer, from behavior to passion points, and then amplify the core message across platforms. Kaplow’s K-Drive division is fully integrated to reach consumers everywhere they live. We are focused on best-in-class digital and social media, creating campaigns that reach consumers at all relevant touch points through fresh and creative content. Our clients include Unilever, CVS, Laura Mercier and SKYPE.


KELLEN COMMUNICATIONS

355 Lexington Avenue, 15th Floor
New York, NY 10017
212/297-2100
www.kellencommmunications.com

Joan Cear, Vice President

1100 Johnson Ferry Rd., Suite 300
Atlanta, GA 30342
404/836-5050

Debra Berliner, Vice President

750 National Press Building
529 14th Street N.W.
Washington, DC 20045
202/591-2439

Francie Israeli, Vice President

We believe that great social media or digital marketing campaigns recognize that there is no formula or set solution; that’s why Kellen Communications’ professionals specialize in knowing what is new and changing and leveraging the right channels to drive actionable and measurable campaigns. We develop strategies, content and multi-channel branding programs for clients ranging from consumer brands, to business-to-business, to not-for-profit organizations to trade associations. We cultivate and maintain online relationships to enhance or expand market research, stakeholder communications and community outreach, brand promotion, influencer engagement, and issues and reputation management.

Kellen Communications’ capabilities as a single source for digital and brand asset development; public relations, issues management and crisis communications; and event management and promotion; enable us to provide creativity, consistency and seamlessness in client programs that flows from ideation, strategy and positioning through to online media, social communities and traditional media. Our strategically located offices in New York, the nation’s media capital; Washington DC, the nation’s public policy capital; as well as in Atlanta, Chicago, Brussels, and Beijing; offer national and international reach and expertise. Whether engaging loyalists or key opinion leaders, Kellen professionals work across vertical sectors, industry influencers and traditional and social media channels to communicate, engage and make an impact.


L.C. WILLIAMS & ASSOCIATES

150 N. Michigan Ave., Suite 3800
Chicago, IL 60601
312/565-3900
Fax: 312/565-1770
info@lcwa.com
www.lcwa.com
facebook.com/LCWATeam
twitter.com/LCWATeam

Kim Blazek Dahlborn, President and CEO
Shannon Quinn Sherrill, Executive Vice President

In an age when everyone is “tweeting,” “liking” and “pinning,” it’s essential to break through the noise to build meaningful relationships with target audiences online.
L.C. Williams & Associates (LCWA) builds customized, well-rounded campaigns that make the most of social channels to spur audiences to action. From buzz-building through viral videos and attention-getting Facebook or Twitter contests, to daily interactions with our robust network of bloggers, we mine the constantly-changing social landscape to make an impact for our clients.

Of course, in social media, listening is just as important as talking. Our reputation management capabilities rely on monitoring, measuring and minimizing negative chatter to keep conversations focused on the positive.

Our staff is immersed in social media and considered leaders in the industry, participating on industry panels on how to reach mommy bloggers, contributing “how to” articles to our agency blog and managing daily interactions on behalf of clients First Alert, Eureka, Electrolux, Trex, Snow Joe and more.


MACCABEE

211 N. First Street, Suite 425
Minneapolis, MN 55401
612/337-0087
www.maccabee.com

Paul Maccabee, President
Christina Milanowski, Director, Social Media

Leveraging social media channels from Facebook to Twitter and smart online content strategies, Maccabee creates bold and thoughtful social media marketing, blogger engagement and inbound marketing campaigns for clients in categories from healthcare and technology to food, law and financial services.

Most recently, Maccabee supported the launch of Gold’n Plump chicken sausages with a food blogger campaign and partnered with CollegeHumor for a YouTube-driven PR program for Deluxe Corporation. Maccabee catapulted the Hazelden iPhone app for people in recovery to one of the Top 10 grossing book-related apps, alongside The Bible and Marvel Comics. The agency was honored with Promo Interactive’s “Viral Campaign” award for its role in OfficeMax’s ElfYourself launch.

Our Maccabee Analytics practice helps clients listen to online interactions while providing actionable intelligence. Another hallmark of Maccabee is its network of strategic alliances, including inbound marketing, SEO, Web design and online video agencies, whose services complement Maccabee’s public relations and online marketing campaigns.


MARINA MAHER COMMUNICATIONS

830 Third Avenue
New York, NY 10022
212/485-6800
Fax: 212/355-6318
www.mahercomm.com

Susan Bean, EVP, Creative Catalyst Group
Robert J. Ricci, Group SVP, Creative Catalyst Group Social Media

Marina Maher Communications (MMC) Creative Catalyst Group has the urgency of the newsroom in its DNA. Its cross-functional social and digital team is guided by a social media pioneer who helped produce the Web’s largest loyalty program for moms. Our team has a proven, award-winning track record of activating influencers, building communities and delivering content and campaigns that spread brand messages that move consumers from conversation to commerce.


Mayo

From left to right: George McQuade, MAYO Communications, Operation Blankets of Love Founder Eileen Smulson, Brad Smulson, OBOL Mgr. and Dave Gilman, General Manager, Hamer Toyota, Mission Hills, CA. MAYO Communications’ Social Media campaign won the OBOL Toyota’s “100 Cars for Good” Facebook contest. Also pictured is mascot “Ginger,” the dog that started it all after being rescued on the freeway.

MAYO COMMUNICATIONS

7248 Bernadine Ave., 2nd Floor
West Hills (L.A.), CA 91307
818/340-5300
818/618-9229
Fax: 818/340-2550
publicity@mayocommunications.com
www.mayopr.com

Aida Mayo, President
George McQuade, VP

MAYO Communications, a full service PR firm based in LA since 1995 with offices in New York, Boca Raton, FL and San Diego. MAYO PR offers Social Media, blogging, Facebook, Google+ account setup services, maintenance and reputation management services. Our clients are B2B, B2C and social cause platforms including Today I Can Do Anything, Hollywood, CA with a line of apparel with an inspiration message. MAYO also provides on camera media training. Our clients and services include government, smart grid technology, utility companies, nonprofits, celebrity charity and Fortune 500 corporations. MAYO also brands startups, performs product launches, represents musicians, actors, directors, reality TV shows and TV dramas.

MAYO produced a Social Media campaign winning first place in the Toyota “100 Cars For Good” for nonprofit organization OperationBlanketsofLove.org. via a Facebook contest. Each charity had to produce a video and get their FB fans to vote on an assigned day. “We provide aid and comfort to animals in shelters, in rescue groups and even wildlife sanctuaries,” explained Founder Eileen Smulson, Operation Blankets of Love (OBOL). “We collect old and new items like blankets, towels, portable shelter and we have received so much support that OBOL has become the Red Cross of animal shelters.” MAYO also tripled OBOL’s fan base on FB.

MAYO recently participated in the American Cancer Society Relay for Life in Hollywood, featuring ABC TV Soap stars from “General Hospital.” MAYO provided photography, corporate social responsibility volunteers and conducted event TV interviews with celebs and cancer survivors.

MAYO donated away products to cancer survivors and celebs and posted the event on social networks. MAYO clients participating included Actress Marina Anderson (“Desperate Housewives,” and ex-wife of the late David Carradine of the TV series “Kung Fu”); Actress Alexis Rhee (“Crash,” 2004), and Martial Arts Grand Master Greg Yau and Sun Born Natural Products. MAYO used Twitter, Facebook, blogs, Google+, Tumblr and other social platforms to help publicize the event.

At MAYO Communications, “We don’t guarantee media, we just Get It!”™


MWW

304 Park Avenue South
New York, NY 10010
212/704-9727
Fax: 212/704-0917
www.mww.com

Michael W. Kempner, Pres. & CEO
Jared Hendler, EVP, Global Director of Digital & Creative Services

MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. MWW’s award-winning digital media practice leverages the power of digital and social strategy to help our clients engage and lead the conversation.

In our age of real-time, direct communication, in which brands are defined by online influencers, communities of enthusiasts and voices of detractors both on and offline, we create compelling stories driven by powerful distribution, user-friendly design and continuous measurement to optimize our clients’ programs in order to best compete in real time.

Our team is made up of digital specialists led by analysts, social media and marketing strategists. Execution is carried out by our talented team of media planners, creative digital designers, copywriters, producers and programmers. Services include: listening analysis and research, site analytics and measurement, digital strategy, mobile, website design and build, web optimization, community management and engagement, content development and production, platform design, and application development.

Honored as PR News’ 2012 Digital Team of the Year and 2012 Digital Agency of the Year by Bulldog Reporter, MWW helps our clients to matter more in the digital space by developing specialized digital programs that create conversation and drive engagement, delivering business results for products, services and brands. Our campaigns have established best practices for the public relations industry and continue to define how to engage with online communities


OGILVY PUBLIC RELATIONS

The Chocolate Factory
636 Eleventh Avenue
New York, NY 10036
212/880-5280
rachel.ufer@ogilvy.com
www.ogilvypr.com

Rachel Ufer, Senior Vice President, Business Development and External Relations

Reaching across all practices and regions, Ogilvy Public Relations has been at the forefront of pioneering ways to tap and realize the power of social media and word of mouth marketing. Through our Social@Ogilvy offering, we identify the digital channels that can most effectively reach our audiences — and then provide roadmaps to engage and influence them.

Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, Social@Ogilvy has led award-winning social media initiatives for clients around the globe, generated groundbreaking industry thought leadership and established a worldwide training discipline.

The practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions — Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.

With nearly 600 dedicated social media experts around the world — and another 4,000 digital experts — the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions. Headquartered in New York, the team is led by John Bell, Global Managing Director, and a board of advisors including Christopher Graves, CEO of Ogilvy Public Relations; Gunther Schumacher, COO of OgilvyOne; and Brandon Berger, Chief Digital Officer of Ogilvy & Mather.

For more information, visit us at social.ogilvy.com or at facebook.com/socialogilvy, www.twitter.com/socialogilvy, or www.slideshare.com/socialogilvy.


PIERSON GRANT PUBLIC RELATIONS

6301 NW 5th Way
Ft. Lauderdale, FL 33309
954/776-1999
www.piersongrant.com
www.highimpactdigital.com

Maria Pierson, CEO
Jane Grant, President

High Impact Digital, a division of Pierson Grant Public Relations, is composed of early adopters with over ten years of skilled Internet marketing experience. The division specializes in social media marketing, search engine optimization, brand monitoring and Web development designed to integrate online and offline PR.

High Impact Digital crafts winning social media strategies for national and regional companies such as Show Management and the Fort Lauderdale International Boat Show, as well as law firms, real estate developers, restaurants, luxury products and other businesses seeking to connect with customers and enhance their Web-based marketing. Working together with Pierson Grant publicists, High Impact Digital delivers creative thinking, thoughtful execution and measurable results, employing the best practices in digital marketing.


Wilson Cleveland

Prosek Partners Digital Senior Vice President Wilson Cleveland.

PROSEK PARTNERS

350 Fifth Avenue, #3901
New York, NY 10118
212/279-3115
www.prosek.com

Jennifer Prosek, CEO
Wilson Cleveland, SVP, Prosek Digital
Thomas Rozycki, Jr., Managing Director

Prosek is one of the few mid-sized agencies in the U.S. to have a comprehensive social media, digital communications and branded entertainment practice. Our capabilities include social media creation and communication; video production and distribution; branded entertainment; social network marketing and content creation; online reputation management; web development; mobile marketing and content; and online advertising creative and media buying.

We specialize in developing social media communications and in-house training programs for financial communications and professional services firms.

Prosek is also a leader in digital entertainment. Since 2006, Unboxd (formerly CJP Digital), our digital media and branded entertainment studio, has been a pioneer in social and digital media, branded content and online video. Unboxd produces and promotes original web series designed to tell clients’ stories in a powerful way. Unboxd has created and executed award-winning digital and social media programs for IKEA, GE Capital, Hiscox, BMW North America, MINI USA, Trident, Spherion Staffing, NBCUniversal and the Better Sleep Council.


World's Cutest Dog

Affinia Hotels’ Chief Comfort Officer Chrissy Denihan O’Donovan poses with Boo after Quinn & Co. courted the World’s Cutest Dog via Facebook to indulge in the NYC hotel’s pet friendly services. As a result, Affinia reached 4.6 million Facebook users when Boo posted about his stay.

QUINN & CO.

520 Eighth Avenue
New York, NY 10018
212/868-1900
Fax: 212/465-0849
www.quinnandco.com
facebook.com/quinnandco
twitter.com/quinnandco
linkedIn/company/219984

Florence Quinn, President
John Frazier, EVP
Jim Lee, SVP, Miami Office
Katie Coleman, Digital Media Specialist

Quinn & Co. combines our signature creativity with strategic digital media initiatives to develop dynamic and highly effective integrated PR programs. We help clients in Food, Wine + Spirits, Real Estate and Travel achieve their goals.

Following are a few examples that best illustrate this work:

  • We were the U.S. PR firm behind the worldwide blockbuster The Best Job in the World (Queensland, Australia) viral campaign.
  • We increased Facebook “likes” for a NYC condominium building by 200% in three months with a Facebook design contest that was also covered by the New York Times.
  • To position Waldorf Astoria Hotels & Resorts at the forefront of the luxury conversation, we created Luxury Manifesto, a series of online video chats between the brand leader and other world-class luxury brand heads.
  • We increased Affinia Hotels’ Twitter followers by 50%, including media influencers WSJ and T+L reporters. We increased Affinia’s Facebook post views by 596% with content shared by USA Today and Hotel Chatter. Our CyberMonday social-media sale for Affinia produced 328 new MyAffinia.com profiles and 172 bookings.
  • We increased the Facebook “likes” for the largest mall in Queens, NY by 20% in less than six months.
  • We developed Occidental Hotels & Resorts’ social media and reputation management strategy and plan, trained 40 executives and staff from 13 properties and are now leading the implementation.
  • Q&C conceptualized, implemented and built a Facebook app for Real Estate Weekly’s Most Influential Woman in Real Estate Competition, which drew more than 2,000 votes.
  • To launch EL AL Israel Airlines’ new Economy Class Plus seating, we conceptualized a humorous video campaign depicting people trying to get a free upgrade. Economy Plus Seating has been sold out since the campaign ran.

Our entire staff is immersed in digital media on a daily basis. Most of our campaigns include social media. An internal Digital Media Team keeps us abreast of all things digital.


RF | BINDER

950 Third Avenue, 7th Floor
New York, NY 10022
212/994-7600
www.rfbinder.com
twitter.com/rfbinder
facebook.com/rfbinder
linkedin/rfbinder

Amy Binder, CEO

At RF|Binder we believe that social and digital media plays a unique and integral role in telling a brand’s story and communicating with target audiences. We view the continuously changing communications landscape as an opportunity for us to capitalize on our core strengths - reaching and influencing audiences. With traditional media, reporters serve as gatekeepers, determining whose story is told and how. Our creative use of digital and social channels enables us to have direct conversations with these audiences.

While we recognize that all clients have unique objectives, we always begin our digital and social media programming with an understanding of the client’s digital media footprint, with a focus on answering two WHOs, a WHAT and a WHERE. WHO are the influencers? WHO are the audiences? WHAT are they saying? WHERE are their conversations happening?

By integrating our social and digital media talent with our traditional public relations expertise, we are able to quickly and effectively reach our clients’ target audiences at multiple online touch points and successfully influence their conversations. To do so, we employ online tactics that strengthen the target audience’s emotional connection with our clients’ brands while also ensuring that all communications and messaging are on-point and on-brand.

As experts in public relations, we understand how to build online communities to activate programs and amplify messaging. We diligently monitor these communities, and know how to leverage our traditional, digital and social channels to deploy an early response to any emerging developments that can impact the brand (either positively or negatively).

Our digital strategy group develops and delivers engaging content that tells our client’s stories and builds communities of brand advocates. The group’s services include digital and social media strategies, social media programs, multimedia content marketing and creation, search engine marketing, measurement and analytics.
Our clients run the gamut from venture-backed start up to global multinational corporations including edX, Talenti, Abine, Wines of Germany, Johnson & Johnson, McGraw-Hill, Loews, and Dunkin’ Donuts.


ROGERS & COWAN

Pacific Design Center
8687 Melrose Ave., 7th Floor
Los Angeles, CA 90069
310/854-8117
Fax: 310/854-8106
inquiries@rogersandcowan.com
www.rogersandcowan.com

Tom Tardio, CEO

Rogers & Cowan is the leading entertainment marketing and PR agency with offices in Los Angeles, New York, Nashville and London and the first leading entertainment firm to build a social media practice. Our highly experienced team of professionals is at the forefront of the social media spectrum whether we are creating an overarching digital strategy for brands implementing platform communications, designing and executing comprehensive, integrated social media campaigns or creating custom applications and content programs for a diverse roster of clients.

As innovators in navigating the world of social media, we offer clients knowledge, insight, relationships and a deep understanding of the constantly evolving social media sector to assist in developing and executing communications strategies. Our team creates and implements customized campaigns for start-up companies seeking to build awareness in the blogosphere as well as established brands seeking to utilize social media solutions to engage with consumers on a deeper level. One of the social tools we provide is a “proprietary” social media management and publishing tool to assist talent clients to engage with fans and mainstream media.

Whether we are targeting influencers, engaging fans directly, or driving home a brand’s message, Rogers & Cowan helps influence the way our clients’ audiences think about a brand while nurturing and building ongoing dialogue with affinity groups. When it comes to digital communities, we identify the influencers who matter to our clients and build relationships that benefit both the consumer and the client.
Our clients and projects have included Rdio, Avon Voices, Swarovski, Kraft’s Real Women of Philadelphia with Paula Deen, Sony Pictures Home Entertainment, Target music exclusives, the launch of the Jennifer Lopez and Marc Anthony Collections for Kohl’s, Coca-Cola Ekocycle, Will.i.am i.am FIRST campaign, Blockbuster, Anthony Zuiker’s Level 26 Transmedia Series, EQAL, Cambio (AOL & Jonas Brothers joint venture), GRAMMY Awards/Recording Academy social media campaign, Scion Reinvent the Wheels web series and web/mobile widget development project, among others.


ROOM 214

3390 Valmont Road, Ste. 214
Boulder, CO 80301
303/444-9214
Fax: 303/865-3759
www.room214.com

Jason Cormier and James Clark, Co-Founders

Room 214 provides social media and digital marketing solutions for iconic brands and companies seeking leadership in their markets.

Services include social media research, strategy, and execution on all aspects of digital marketing campaigns. The Boulder-based agency fosters a high competence culture, consisting of a 30-member team with in-house expertise to fulfill all requirements pertaining to online customer engagement strategies, digital advertising, creative design, video production, blog and mobile site development, marketing dashboards and custom Facebook applications.

Founded in 2004, the company began by creating unique marketing programs that combined public relations with search engine visibility practices. As a leader in social media marketing since 2006, Room 214’s co-founders and Group Practice Directors regularly contribute to social media publications, expert speaking panels and quarterly trend reports.


RUDER FINN

301 East 57th Street
New York, NY 10022
212/593-6400
www.ruderfinn.com
www.rfistudios.com

Kathy Bloomgarden, CEO
Michael Schubert, Chief Innovation Officer
Scott Schneider, Chief Digital Officer

In today’s hyper-connected world, all communications are social. Having been one of the first agencies to establish an in-house digital practice in 1999, Ruder Finn has a longstanding heritage and extensive experience in leveraging digital and social platforms to engage key stakeholders. Our award-winning, in-house digital practice, RFI Studios, has a team of more than 65 strategists, designers and technologists globally. RFI Studios creates integrated platforms for mobile, social and .com as a means to enhance strategic digital storytelling, build engaged communities, activate audiences and provide meaningful metrics to measure success and return on engagement.

With a consistent focus on digital content and strategy across industries, Ruder Finn and RFI Studios provide clients with a range of differentiated offerings from our ability to create digital builds in-house to social activations across all existing channels. Our breadth of experience includes managing Facebook communities of seven million plus, creating digital builds and engagements that span more than 150 countries, developing mobile apps, implementing geolocation and gamification and utilizing big and little data. Additionally, we have extensive experience working with clients on internal engagement programs which includes development of enterprise-wide platforms. Our capabilities also include a dedicated health and wellness digital offering to help clients navigate the regulatory complexities of engaging with patients via digital channels. Blending traditional PR and digital expertise, Ruder Finn takes a holistic approach to helping clients create meaningful content and bring their story to life digitally.


TREVELINO/KELLER

949 W. Marietta St., Suite X-106
Atlanta, GA 30318
404/214-0722
Fax: 404/214-0729
www.trevelinokeller.com
www.wheelhousetk.com
www.prstarbase.com

Trevelino/Keller’s social media platform features an award-winning methodology that is designed to create new channels to engage B2C and B2B audiences in a socially authentic manner. Freestanding or integrated into an overall communications strategy, the firm’s five-step Social Methodology (Strategy, Listen, Build, Engage and Measure) is winning client engagements, generating new revenue streams and delivering measurable results for its emerging and established brands. In 2013, Trevelino/Keller became one of the first agencies in the country to begin adopting a new technology called Insightpool, which offers a powerful algorithm for identifying and maximizing a company’s Twitter platform. Realizing the importance of integrated campaigns rather than free-standing social promotions, the firm is having significant incremental success and anticipates social programming in 2013 to continue trending with its overall revenue growth.


WEBER SHANDWICK

919 Third Avenue
New York, NY 10022
www.webershandwick.com

Chris Perry, President, Digital

Weber Shandwick is a global leader in digital communications and content marketing. The firm incorporates the fundamentals of social media throughout the organization – connecting, conversing and collaborating to address new opportunities and issues. At the heart of the firm’s work is the “incite idea,” a creative trigger so powerful that it drives ongoing advocacy and engagement for clients across all practice areas/industries.

Weber Shandwick is trusted to handle a range of digital responsibilities, including social business consulting programs, digitally-led campaigns, brand media programs and community management for 100+ major household names. The firm helps clients address new opportunities and threats online, using data throughout to plan and assess program impact. The firm has a wide array of digital products and service offers, including a social crisis simulator, FireBell, an award-winning, proprietary application that allows clients to participate in real-time online crisis simulation drills in a secure, off the-internet environment.

Weber Shandwick’s Digital practice has received numerous industry awards including PR News’ “Digital PR Firm of the Year” and was named a “Top 4 Employer for Social Media Professionals” by Mashable.

 
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Firms Specializing in Broadcast Media Services
 

BIG SHOULDERS DIGITAL VIDEO PRODUCTIONS

The John Hancock Center
875 N. Michigan Ave., Suite 3750
Chicago, IL 60611
312/540-5400
www.bigshoulders.com

Brad Fox, Brian Plante, VPs
Leslie Weinger, Account Manager

Big Shoulders Digital Video Productions is your source for all professional production and post productions needs in the Midwest.  From creative concept to final delivery, we possess all the elements needed to accomplish the best results.

Our crews, producers, editors, artists and staff represent over 100 years of combined professional content creation and distribution experience. That coupled with the most advanced HD and SD video production and post production equipment makes for a combination that’s impossible to beat.

Big Shoulders Video has five staff camera crews and more then twenty production packages (SD & HD).  We have experience in shooting for a diverse client base and we are well known for our video editing and incorporating graphics to create a more engaging video.

In our downtown office we have a 20’ x 25’ studio (green screen) which is perfect for one & two camera SMT’s, webcasts, and live interviews. We are connected by fiber and satellite for either HD or SD tape feeds. In 2008, we built an ISDN Audio Suite for radio media tours and radio spot production.

Big Shoulders will help to strategize and effectively produce all broadcast PR tactics. Including: B-roll packages, media fulfillment, viral videos, SMT productions, RMT productions, highlight reels, PSA productions, internal communications, interactive webcasts, and multi-camera events. Our clients include Fortune 500 companies, PR agencies, associations, broadcast TV networks and reality TV shows.


BOSSERT & COMPANY, INC.

56 Bogart Street, #4E
Brooklyn, NY 11206
917/751-9281
robin@bossert.tv
www.bossert.tv

A video production company serving the public relations industry for over 20 years, now specializing in Satellite Media Tours.  Television and radio station producers trust us to deliver content that their audiences want. They take our calls when we pitch. 

We counsel our clients on their approach, write station alerts, pitch stations, write suggested questions for reporters, media-train our spokespersons to deliver their message effectively, produce in studio or on location, provide tracking and follow-up reports.

If you want to get your spokesperson on 20 stations in 4 hours from anywhere in the world please contact Robin Bossert, robin@bossert.tv.


New York harbor July 4th

The D S Simon camera crew took to New York Harbor for Macy’s on July 4th to get an exclusive look at the holiday spectacular from the tugboat positioned next to the barge hosting the display. Footage of the event was seen on NBC’s Rock Center with Brian Williams.

D S SIMON PRODUCTIONS

229 West 36th Street, 9th Floor
New York, NY 10018
212/736-2727
Fax: 212/736-7040
news@dssimon.com
www.dssimon.com

D S Simon is a video communications firm that helps organizations and brands secure more exposure for their products, initiatives and events with broadcast, online and social media.

The firm helped pioneer Internet Media Tours, has created award-winning viral video production and content distribution campaigns, and recently created a syndicated program division with the launch of “The Best of CES” hosted by Mario Armstrong which aired nationally including on stations in New York, Chicago and Los Angeles. D S Simon has trademarked its PRketing® approach, and is an official newsroom source of the RTDNA.

Celebrating its 26th year, the company’s headquarters and HD Broadcast studio are in New York with offices at The National Press Building in Washington, DC, Los Angeles, Chicago and Houston. Its award-winning video blog www.vlogviews.com receives more than 150,000 hits per month. For more information visit the D S Simon website at www.dssimon.com.


Peter Hoffman & Jordin Sparks

Gourvitz Communications' Peter Hoffman poses with Jordin Sparks at Excedrin Media Day.

GOURVITZ COMMUNICATIONS

875 Sixth Avenue, Suite 1708
New York, NY 10001
212/730-4807, ext 11
310/569-5602
Fax: 212/730-4811
www.gourvitzcommunications.com
Twitter: @gourvitzcomm
facebook.com/gourvitzcommunications

Paul Gourvitz, President-NYC
Robert Gourvitz, Producer-Los Angeles

Gourvitz Communications is now in its fourth decade as a pioneer in the broadcast public relations business.  Back in the 80’s when The VNR was “all the rage,”
Gourvitz Communications was producing top quality broadcast-quality packages.  Times have changed and we have adapted, coming up with new production techniques like the Co-Op SMT in which a variety of companies combine to promote their products using one studio and one spokesman.  Along with Peter Hoffman and Greg Sullivan we also came up with the interactive media tour (IMT).  This innovation lets us book top websites who conduct interviews with a wide array of celebrities and get an actual video interview that they can put on their site.  Our interviews have an UVPM of 20 million.  What you see is what you get here at Gourvitz Communications.  We promise good interviews on top sites and that’s what we give you.

Our most recent invention allows companies to hold press conferences for media members who don’t have to leave their desks.  We call it the Virtual Press Conference.
If you want a company that knows how to work with some of the top names in the worlds of entertainment and sports, Gourvitz Communications is a good place to go. Here are some of the names that GCI has worked with in the last few months:  Allison Williams, Sophia Vergara, Eva Longoria, Jordin Sparks, Molly Simms, Cake Boss Buddy Velasco, Jay Bilas, Dwayne Wade, and Doug Flutie.

If you want a company that only hires TV-savvy professionals to headline their co-op SMT’s Gourvitz is the place to come.  Our stable of “experts” all know their subject matter and can deliver a message the way Segment Producers want.  Whether it’s Mark Schlererth talking about food and football, Elizabeth Werner talking about toys, Jamie Sorcher or Michael Garfield talking about Hi-Tech gear, Rudy Maxa talking about travel, or Allison Rhodes-Jacobson about safe products for the family, our people are as good spokespersons as you are going to get for your products.

What really separates Gourvitz from the pack is its placement and distribution capabilities. GCI books only top markets, guarantees secured placements and uses legitimate audience numbers.

If you want hi-tech editing facilities, we have it.  Gourvitz has expanded its video editing services to two full-time editors and four edit bays.  What separates us from the pack is that Gourvitz editors are available twenty-four hours a day, seven days a week.  If you can reach us, we can edit.  There isn’t a facet of post-production that we can’t put together. Whether you want a clip reel or a sizzle reel or a b-roll package or a commercial, we can put it together.  Recently we put together some sizzle reels for top products and companies such as Dove, Arm&Hammer, Axe Foe Men, Dolce&Gabbana, or Old Spice.

Gourvitz Communications has also expanded its West Coast operation, working exclusively in Los Angeles with HD Vision, producing Satellite and Interactive Media Tours, with major celebrities such as Nicole Richie, Odette Annable and Kate Walsh, Steve Nash, Damon Wayans Jr., and Paula Patton. 

Of course, Gourvitz continues to provide top camera crews and studios to videotape your media events, interviews and media tours.

We provide everything you need.  From tech support to lights to catering, just put your event in our hands and we will get it done.

If you want a company that has four decades of experience working with major corporations, trade associations and government Gourvitz Communications is the place to go.  Frigidaire, Electrolux, Unilever, NRG Energy Corporation and the Consumer Electronics Association.

New services coming in 2013 will be productions filmed in Spanish and placed on Spanish speaking stations.   We also are coming up with a variety of new ground tours with unique placement opportunities.

As the world of Broadcast Public Relations expands and adjusts to the new rules for PR, you can be sure Gourvitz will not only be ready, but will have already changed the rules in your favor.


KEF MEDIA

1161 Concord Road
Smyrna, GA 30080
404/605-0009
www.kefmedia.com
Twitter: @kefmedia
fb.me/kefmedia

Kevin E. Foley, Founder & CEO
Yvonne Goforth-Hanak, Co-President
Linda Buckley, Co-President
Amy Burton, VP, Business Development
Dwight Woods, VP, Media Relations
Jim Ethridge, Dir., Digital Media

The most trusted name in broadcast and digital media services, KEF Media partners with our agency and corporate clients to produce and deliver results that matter.
We have built KEF Media from the ground up over 26 years through long-term relationships based on credibility and honest counsel.

We offer a full range of customized electronic communications services including SMTs, B-roll, PSAs, RMTs, ANRs, Internet Media Tours, secured media, in-market media tours, multi-media press releases, webcasts, podcasts, micro web sites, corporate film and video productions, commercials, special events and much more.
In early 2012, we moved to our new 10,000 sq. ft. headquarters in Smyrna, Ga., just eight miles from downtown Atlanta and 25 minutes from the Atlanta airport. In addition to housing production and media services, we now offer a 1,000 sq. ft. production studio.

KEF Media will once again be serving clients during the 2014 Winter Olympic Games in Sochi, Russia. We have worked with sponsors and clients at many Olympic Games cities dating back to 1984. For information on the services we are offering in Sochi, contact Linda Buckley.


MEDIA CONNECT

301 E. 57th Street, 4th Floor
New York, NY 10022
212/583-2718
brian.feinblum@finnpartners.com
www.Media-Connect.com

Brian Feinblum, CMO, SVP

Media Connect, a division of  Finn Partners, a Ruder Finn Co., has been serving clients since 1962.  The firm is known for delivering broadcast service to the entertainment, book publishing, healthcare, association, and corporate worlds.

Specialty services include the Satellite TV Tour (15-18 local TV interviews from one location in a single morning), a trade-marked service; national and local television and radio services and the trademarked Morning Drive Radio Tour (guarantee of 20-22 interviews with local and national radio shows in one morning). Our targeted online media campaign generates coverage with influential blogs and top Web sites.

We have generated media for: Janet Evanovich, Jeff Foxworthy, Price-Chopper, Jamaica Tourism, Judge Judy, Consumer Reports, People, 1-800-FLOWERS, Zoosk, Motion Picture Association, American Heart Association, AAA, Orbitz, Lonely Planet, Hilton Hotels, President Jimmy Carter, Random House, McGraw-Hill, Sports Illustrated, St. Martin’s Press, and Simon & Schuster.


Mediatraks staff

MediaTracks’ staff brainstorms ideas for McDonald’s National Hiring Day campaign.

MEDIATRACKS COMMUNICATIONS

2250 E. Devon Ave., Suite 150
Des Plaines, IL 60018
847/299-9500
info@mediatracks.com
www.mediatracks.com

Shel Lustig, President
Reed Pence, VP

Next week, radio will reach 240 million listeners. We want them to hear your story.
For 24 years, MediaTracks Communications has worked with PR professionals to craft clear, engaging messages that get heard on air and online to support your brand. As producer and syndicator of the award-winning national radio programs, Radio Health Journal and Viewpoints, we deliver guaranteed placement ANRs with tangible, measurable results. Our experienced, accessible Chicago-based team connects with major market stations and national networks every day to communicate your message via ANRs, custom news feeds, RMTs, PSAs or podcasts. Our expertise also extends to targeted placement in both the Hispanic and African American markets.  Solid, long-term relationships with repeat clients demonstrate our proven record in healthcare, consumer, corporate, public affairs, high tech and not-for-profit fields.

Radio media tours with consumer product messages have included Best Western’s “Spring Travel,” “Cedar Fever” for Zyrtec, and GSK Abreva’s “Cold Sores.” Our client roster includes AstraZeneca, Alzheimer’s Association, UPS Store, Forest Labs, Walgreens, Takeda, Arby’s, Sanofi Pasteur, Novartis, MetLife, Purdue Pharma, Dole, Arm & Hammer, Kraft, Coca-Cola and McDonald’s. We share long-term agency relationships with Burson-Marsteller, Edelman, Fleishman-Hillard, GCI, GolinHarris, Hunter, Ketchum, Ogilvy, Porter Novelli, Ruder Finn, W2O Group, Weber Shandwick, and more. MediaTracks has also produced and syndicated the 40-segment Merck “Milestones in Medicine” national radio series and “A Healthier World,” a weekly national radio feature for Pfizer, Inc.


NEWS DATA SERVICE

29 Hopkins Rd.
Plainfield, NH 03781
708/949-8407
info@newsdataservice.com
www.newsdataservice.com
Twitter: @newsdatasvc

Dave Vergin,VP, Sales & Business Development

For more than 15 years, clients and monitoring providers have chosen the premier broadcast monitoring solutions of News Data Service (NDS).  Supplying near real time television news monitoring in all 210 U.S. DMA’s and radio in over 100 markets, NDS offers the deepest national and regional broadcast monitoring available in the U.S.

In addition to broadcast TV and radio monitoring, clients receive News Data Service solutions across all media types; Print, Online and Social Media. NDS provides comprehensive monitoring reporting, measurement and analysis, along with easy-to-use tools, executive briefing services, and expert customer service.

News Data Service (NDS) is a corporation comprised of over 30 national and regional media monitoring companies that combine their resources to provide the best  media monitoring solutions. NDS and its affiliate companies are among some of the most established media monitoring companies in the world.


NEWS GENERATION, INC.

7508 Wisconsin Ave., Suite 300
Bethesda, MD 20814
301/664-6448
sapgood@newsgeneration.com
www.newsgeneration.com
www.broadcastnewsresource.com
twitter.com/newsgeneration
facebook.com/newsgen
facebook.com/broadcastnewsresource

Susan Matthews Apgood, President

News Generation is a public relations services company that specializes in broadcast media relations.  By custom designing and personally pitching all projects, clients earn targeted, high quality radio and television media placements at a very efficient price, and stations and networks consistently receive newsworthy content. 

Radio services include: radio media tours, audio news releases, audio bite lines, and public service announcements. Television services include: satellite media tours and b-roll packages. Media training for spokespeople is also available. All services are available in English and Spanish.

Our media relations team is the most experienced, knowledgeable and responsive team working in media relations today.  We hold ourselves to the highest standards with both our client and station partners, and our unparalleled success rate speaks for itself, as does the satisfaction of our clients who consistently return to us for successful radio and television campaigns. 


Susan Bridges

Susan Bridges, Host of NewsWatch.

NEWSWATCH

10875 Main St., Suite 212
Fairfax, VA 22030
703/359-5480
etropeano@newswatchtv.com
NewsWatchTV.com

Ed Tropeano, President

NewsWatch (newswatchtv.com), a monthly and weekly national television show on the History Channel and ION Network, specializes in fully integrated video distribution on national television and socialized digital media.  We provide an affordable and high quality outlet to reach millions of households across the nation on more than 60 full-power broadcast stations (newswatchtv.com/distribution.html), including the top 40 markets.  Our production team will transform your SMT or VNR into a premium news package with guaranteed airings.  So contact us today to be on the next episode of NewsWatch!


PLUS MEDIA, INC.

20 West 23rd Street, 3rd Flr.
New York, NY 10010
212/206-8160
Fax: 212/206-8168
nweissman@plusmedia.com
agoldberg@plusmedia.com
www.plusmedia.com

Natalie Weissman, VP, Sales
Andrea Goldberg, Sales Exec.

PLUS Media’s team is a group of passionate, creative and client-focused industry professionals. Through creativity, flexibility and journalistic savvy, we consistently deliver top markets and ensure that our clients’ ROI is not only met but surpassed. With over 25 years of experience in Broadcast PR, PLUS Media has the passion, know-how and commitment to deliver on its promises.

Services include: Single & Co-Op In-City Media Tours; TV Satellite Media Tours; Radio Media Tours; Radio News Releases.


PREMIERETV

429 Santa Monica Blvd., Suite 300
Santa Monica, CA 90401
310/899-9090
info@premieretv.com
www.premieretv.com

Shayne Fraeke, CEO

For 25 years, PremiereTV has delivered exceptional broadcast publicity and video production services throughout the U.S. and across the globe.  We pride ourselves on providing peerless quality, unyielding professionalism and superior customer service.  Our clients agree — PremiereTV maintains an astonishing client return rate and our business has grown exponentially through word-of-mouth and referrals alone.

PremiereTV specialties include: Satellite Media Tours, Radio Media Tours, Audio News Releases, On-Air Radio Promotions, B-roll Packages / “Highlight Reels,” ENG crews / Event Coverage, Press Conferences / Press Junkets and International Services.

With a team of highly experienced PR, television, and news professionals, PremiereTV’s media relations experts are trusted by the top television and radio outlets, resulting in the best line-ups for your satellite or radio tour.   If your talent is halfway around the globe, if you need to cover an event in a remote location, or if you need a ‘highlight reel’ for your next meeting, we have the knowledge and resources to manage the production and orchestrate the PR.

Contact us today and learn how we can exceed your expectations.


Richard Strauss unveils his company's new name at their annual holiday party this past December.

STRAUSS MEDIA STRATEGIES INC.

529 14th St., N.W., #1163
National Press Bldg.
Washington, DC 20045
202/638-0200
info@straussmedia.com

Richard Strauss, President

New York:
262 W 38th St., Ste. 803
New York, NY 10018
212/302-1234
newyork@straussmedia.com

Los Angeles:
323/343-0300
losangeles@straussmedia.com
www.straussmedia.com

Celebrating our eighteenth year with our new name, Strauss Media Strategies, Inc., is the nation’s premier public relations, communications, and strategy firm specializing in radio and television. Not just another "crank it out booking service," Strauss Media Strategies works closely with its clients to develop campaign-specific strategies and tactics that get results. Collectively, our staff brings more than 137 years of broadcast experience and judgment to our clients.

We specialize in booking radio tours with national news networks, nationally syndicated shows, statewide, regional, and local radio outlets in each of the nation's nearly 300 radio markets. Strauss Media can also target your television SMT to local stations, national broadcast and cable networks, network feeder services, and syndicated programs. We can manage your SMT and provide a complete solution including the booking of all of the interviews, studio rental and equipment, satellite uplink, make-up and catering services, and all of the technical and production needs to make your SMT the most successful it can be. Strauss Media also conducts radio and television ground tours.

Moreover, we script, produce, and distribute targeted audio news releases to the nation's largest radio networks with the best "guaranteed-placement" in the industry. In addition, Strauss Media provides:

  • Audio Actuality Pitching and Placement Systems
  • Radio Promotions
  • Public Service Announcements
  • Audio and Video Podcasts
  • Radio Advertising Production and Placement
  • Live Remote Broadcasts
  • Customized Broadcast E-mailing (with our database of 12,000+ radio and television outlets, stations and show contacts)

Among the hundreds of clients we have worked with, we routinely work with political groups such as the DNC and the DLC; advocacy groups like the Natural Resources Defense Council (NRDC) and ACLU; award-winning PR firms like Burson-Marsteller, Edelman, Hill & Knowlton, and Ketchum; non-profit clients like Safe Kids Worldwide, the American Jewish Committee (AJC) and the Pew Charitable Trusts: government agencies like the Dept. of Veterans Affairs and Dept. of Labor; associations such as the US Conference of Mayors, National Urban League, and the National Law Enforcement Officers Memorial Fund (NLEOMF); large-scale events such as the Clinton Global Initiative and the major auto shows; major companies like Google, Capital One, Facebook and General Motors; and we have worked on dozens of local, state and federal political campaigns. The company is also proud to be on the official GSA Schedule.

When your campaign calls for radio or television, Strauss Media Strategies delivers the best results in the industry. You'll enjoy working with our friendly staff of experienced public relations professionals. Contact us today to discuss a customized solution for your next broadcast outreach campaign!


Taylor Productions

Taylor Productions handles a wide variety of domestic and international assignments in the sports, lifestyle, and entertainment space. Based in New York City, this full service production studio’s core expertise ranges from digital content creation and corporate marketing videos, to location shoots, satellite media tours, sizzle reels, and post production.

TAYLOR PRODUCTIONS

The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
212/714-1280
www.taylorstrategy.com

Bryan Harris, COO & Managing Partner
Matt Adam, Executive Director

Taylor Productions handles a wide variety of domestic and international assignments in the sports, lifestyle, and entertainment space. From branded online content and live streaming to b-roll packages and sizzle reels, Taylor Productions delivers your message to the right audience — on strategy and on target.

Conveniently located in the iconic Empire State Building, Taylor Productions offers a state-of-the-art broadcast facility featuring an insert studio and client-friendly AVID edit suites. The department is managed by a former network producer with more than 13 years of experience in the field;  creative, production and post-production work is handled by a versatile staff.

Taylor Productions’ client roster includes the world’s most recognizable and admired consumer brands. With a diverse network of content creators, production crews and studios, they have strategically placed their resources to handle a wide range of assignments in a timely fashion — coast-to-coast and worldwide — at marquee events, from major sports venues to Hollywood red carpets.


WASHINGTON INDEPENDENT PRODUCTIONS

1819 L Street, NW, Suite 100
Washington, DC 20036
202/638-3400
sue@washingtonindependentproductions.com
www.washingtonindependentproductions.com

Sue Stolov

Washington Independent Productions producer Sue Stolov takes a break atop Tower 4 of the new World Trade Center complex with crew (Kathryn Zimmerman and Rick Patterson) while interviewing veteran William Plotner for the U.S. Army video Hire a Veteran: Obstacles & Solutions. Purpose of video is to knock down hiring obstacles that prevent wounded veterans from getting jobs.

Susan Stolov, President

Share.  Post.  Tweet.  Tell a friend.  Washington Independent Productions produces and distributes videos that make people talk.  That’s what makes us different.

WIP puts issues, ideas and products on the nation’s agenda on behalf of associations, Fortune 500 companies, PR firms and government agencies.

Our strategy:  To impact your audience with powerful video that gets your message across and achieves goals.  Raw and web ready or for the big screen.

Our videos raise money, explain a cause, teach or promote.  Our strength is in making complicated issues, simple.

Winner of more than 25 industry awards, WIP strategizes, produces and distributes videos, b-roll feeds, TV/Radio PSA’s, multimedia news releases and HTML emails with “click here” video links.  Whether you are doing same day shooting and distribution or a longer format HD video shot in several cities, we use the latest technology to get your message across and out.

 
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