By Kevin McCauley
Emma Carrasco, who worked at Fleishman-Hillard in New York and Los
Angeles, moves to NPR Dec. 3 as chief marketing officer. She joins
from Miami's Republica, a multiplatform marketing shop.
Carrasco has more than 30 years of PR, branding and marketing
experience. She also worked at Spanish-language TV network Univision,
handled Hispanic and African-American outreach at McDonald's, and did
branding/ad campaigns at Nortel Networks.
NPR CEO Gary Knell, who took that post 10 months ago, called Carrasco
a person who will help NPR connect with "people who want a civil and
impartial approach to news."
He also tapped Loren Mayor, who is VP/strategy & ventures at PBS, for
the senior VP/strategy post. That's effective Dec. 10.
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