By Kevin McCauley
David Clark, who was executive VP-sales and partnership development at
Madison Square Garden, has been named president of the Weather Channel
Network.
David Kenny, CEO of The Weather Co., believes Clark "understands the
brand promise" of the WNC.
That's an "understanding how it must super serve our core audience of
enthusiasts,? according to Kenny's statement.
Prior to MSG, Clark was at music network Fuse as its executive
VP/general manager in charge of programming, production, marketing and
ad sales.
Earlier, he was at Joost.com, aggregator of premium video
entertainment content, and MTV Networks.
The Weather Channel posted recorded viewership, topping the ratings of
all other cable stations, as Hurricane Sandy approached and then
battered the East Coast.
The Weather Co. is owned by NBCUniversal, Blackstone Group and Bain Capital. |