Iceland's government has hired Burson-Marsteller's London office to guide communications for the country's emergence from the 2008 banking crisis.
The small Atlantic country was ravaged by the 2008 financial crisis and forced to turn to the International Monetary Fund for support.
B-M will help Iceland with PR related to its management of the banking crisis.
The PR firm also said it will work with Iceland's U.K. Embassy, as well as its Ministries of Foreign Affairs, and Industries and Innovation as it negotiates with European countries overal fishing rights for mackerel in the North Atlantic, a key economic cog for the country.
The European Union has been playing hardball with Iceland over the fishing rights as the country moved to exponentially increase its quotas amid a boom in mackerel.
Europe has threatened to bar Icelandic imports in the standoff, which has called into question Iceland's bid to join the EU.
Burson said a "blended public affairs and international communications team" is working media and stakeholders.