By Kevin McCauley
Paul Hicks, National Football League’s executive VP-communications, is slated to give the keynote address at the University of Tennessee’s “PR Day” conference slated for Knoxville on Oct. 19.
The address is especially timely in the aftermath of the PR black eye that the NFL suffered during the referee strike.
Hicks joined the NFL two years ago, after serving as regional CEO of Ogilvy PR Worldwide for eight years. Prior to Ogilvy, he was director of public affairs at U.S. Tobacco Co. and Republican Selectman from Greenwich, Conn.
He will deliver the Ackermann PR keynote lecture at the conference that’s themed “”21st Century Public Relations: Progression Among our Profession.”
Panelists at the “branding corporate image” session include Mark McNeely, senior partner of McNeely Pigott & Fox PR firm, Christopher Harvin, founding partner of Sanitas International strategic communications shop, and Cindy Dupree, PR director of the Tennessee Dept. of Tourist Development.
Another panel discussion will cover “entertainment and engagement.”
Information is available at http://utkprday2012.weebly.com/index.html |