ADVERTISING OPPORTUNITIES
John O'Dwyer, Advertising Sales Manager - john@odwyerpr.com

odwyerpr.com

Now is the time to secure your advertising on odwyerpr.com because of the major shift to the web among all news organizations.

O’Dwyer’s is quoted widely in major media--both the New York Times and New York Post have called us “the bible of PR.” Nearly eight years of searchable coverage is available on our site, backed by experienced reporters. June 2008 marks O'Dwyer's 40th year covering the PR industry.

PR people and other communications pros get their news from us all day long--you need to be in front of that audience.

The following positions are open to advertisers:

• Left & right-hand columns of main page
  -130x100 pixels
  -30,000 impressions/month current avg.
  -permanent position
  -$1,000/month
  
• Run-of-site anchor position
  -600x60 pixels & 470x60 for sub pages
  -30,000 impressions/month current avg.
  -shared with other advertisers
  -$750/month
  
• Run-of-site at top of page
  -420x60 pixels & 234x60 for sub pages
  -8,500 impressions/month current avg.
  -shared with other advertisers
  -$500/month
  
• Run-of-site in left-hand column of sub pages
  -110x450 pixels
  -8,000 impressions/month current avg.
  -shared with other advertisers
  -website content on certain pages does not allow for the skyscraper ad to appear
  -$500/month

  *Statistical tracking (impressions, click-throughs) is provided for all advertisers.

Banner format: Animated gif or swf (flash) files accepted. Please provide a link for the banner when clicked. If flash is used the banner cannot have the link embedded in the code. Use the following code and the link will be set up on our end:

on (release) {getURL (clickTAG, "_blank");}

Current web advertisers:

• Blinn PR, www.blinnpr.com
• Burson-Marsteller, www.bm.com
• Caplan Communications, www.caplancommunications.com
• Capstrat, www.capstrat.com
• Cision, www.cision.com
• D S Simon Productions, www.dssimon.com
• Edelman, www.edelman.com
• 5W Public Relations, www.5wpr.com
• Fleishman-Hillard, www.fleishman.com
• Huberman Associates, Arnold, www.huberman.com
• KEF Media, www.kefmedia.com
• Leadership Directories, www.leadershipdirectories.com
• Medialink, www.medialink.com
• NAPS, www.napsinfo.com
• Omega World Travel, www.owt.net
• PIMS, www.pimsinc.com
• Ruder Finn, www.ruderfinn.com
• Willard Group, www.twgworld.com

O'Dwyer's PR Report magazine

O'Dwyer's PR Report is the #1 publication for PR and communications marketing professionals. The magazine, now in its 21st year of publication, has been in full text on LexisNexis since 1989--the only PR magazine on LN.

Our subscribers, national in scope, are from Fortune 1,000 sized companies (about 40-45%) and from PR agencies of all sizes (about 35-40%.) The remainder come from government agencies, industry associations and the companies that provide products and services to professional communicators. Circulation is to 2,000 paid and controlled. Monthly readership has been estimated at 10,000+.

Each month, a different area of PR is examined. These issues include practice-area specific feature stories as well as profiles of PR agencies with strengths/specializations in the focus area of the month. The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel. Areas examined include technology, healthcare, financial, travel and fashion to name a few. Consult our editorial calendar for more information.

The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. Our January issue contains our annual Buyer's Guide section, a de facto 60+ page directory devoted to the companies that supply the PR industry with products and services. For a comprehensive list of services such as media training, video production, celebrity talent, executive search, camera ready releases and much more, PR people refer to our Buyer's Guide.

2008 Editorial Calendar:

January, PR Buyer's Guide
February, Environmental PR & Public Affairs
March, Food & Beverage
April, Broadcast Media Services
May, PR Firm Rankings
June, International/Global
July, Travel & Tourism
August, Prof. Svcs. & Financial/Investor Rels.
September, Beauty & Fashion
October, Healthcare & Medical
November, Technology
December, Sports & Celebrities

Rates and requirements:

• Ad Requirements: We accept files in print quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.
• Mechanical Specifications:
  -trim size is 8 1/2 x 11 inches
  -type area is 7 1/4 x 9 3/4 inches for full page
  -hash marks required at 8 1/2 and 11 for positioning
  -bleed is 1/4 inch extra for all sides
  
• Closing Dates: Display and classified ad materials are due the 15th of the month prior to issue date (e.g., Nov. 15th for the December issue); space reservations are due one week prior to materials due date.
• Binding: The magazine is printed web offset on 80 lb coated stock. Binding is saddle stitched.
• Circulation: 2,000 nationwide including paid and controlled. Recipients include about 1,000 heads of corporate PR departments and 1,000 PR firm executives. Monthly readership is estimated at 10,000+ public relations professionals. Delivered by 2nd Class mail. Circulation audited by the U.S. Postal Service.

Magazine advertisers in 2008:

• AdMedia Partners
• Auritt Communications
• Burson-Marsteller
• Cantor Executive Search
• Cerrell Associates
• Cision
• Critical Mention
• Custom Publishing Council
• Dilenschneider Group
• Edelman
• EurekAlert!
• Family Features Editorial
• Fleishman-Hillard
• Gourvitz Communications
• Hot Newz (Alan Weiss Productions)
• JSH&A PR
• Kaplow
• KEF Media
• M Booth Associates
• Manning, Selvage & Lee
• Media Distribution Services
• NAPS
• New York University
• News Generation
• Ott Promotions, Bonnie
• PIMS
• Power2Show
• Quinn & Co.
• Rosica Strategic PR
• Ruder-Finn
• Schwartz Communications
• StevensGould Partners
• Strauss Radio
• TV Access
• TV Eyes
• VMS
• Weber Shandwick

O'Dwyer's Directory of PR Firms

The 2008 edition of O'Dwyer's Directory of PR Firms contains listings on 1,900+ public relations firms and public relations departments of advertising agencies and their branches. There is a section listing PR firms (including branch offices of U.S. PR firms) in 48 foreign countries. The last section of the Directory cross-indexes 9,500 client organizations.

The rankings of PR firms are one of the Directory's most popular features and are intended to allow the reader to draw rough conclusions regarding the growth of agencies during the year. Outside CPAs of the firms were asked to do a "Special Report" on the figures involved. While not the same as a full audit, such a report, also referred to as an "agreed-upon-procedure," carries the full endorsement of the CPA firms.

Another popular feature of the Directory is the index indentifying firms with skills in specialized areas such as beauty and fashion, investor relations, food and beverage, technology, sports and travel.

Contact John O'Dwyer, john@odwyerpr.com, for a complete mailing list in Excel format derived from the 2008 directory.

• Ad Rates: $1,200 for a full page run of press, black and white ad. Special positions are available beginning at $1,500. (All ad placements include a copy of the $175 Directory)
• Ad Size: Trim size is 8 1/2" x 11". Full page ad: 7"(w) x 10"(h) live area. Half page ads are sized at either 4" x 10" or 7" x 5". For a non-bleed spread add 1/2" all around for live type. Bleed spread add 1/4" all around including 1/4" in the gutter.
• Mechanical Specifications: We accept files in print-quality PDF format via CD and e-mail. Please provide us with a laser copy of the ad.
• Deadlines: 2008 directory published June 2008. Ad space and artwork deadlines for 2009 edition to be determined.

Advertisers in 2008 Directory:

• Adams Associates, John
• AdMedia Partners
• APCO Worldwide
• Arthur Page Society
• Auritt Communications
• Bloom, Gross & Associates
• Buchbinder Tunick & Company
• Burson-Marsteller
• Cantor Concern
• Carmichael Lynch Spong
• Celebrity Source
• Cision
• Cohn & Wolfe
• Council of PR Firms
• Coyne PR
• CRT/tanaka
• DeVries Public Relations
• Dilenschneider Group Inc.
• DKC/Dan Klores Comm
• Edelman
• Fleishman-Hillard
• Frankfurt Kurnit Klein & Selz
• Fry Group, Inc.
• GodwinGroup
• GolinHarris
• Healthstar PR
• Huberman Assocs., Inc., Arnold
• Int’l Assn. of Bus. Comm. (IABC)
• IPRA
• Jackson Spalding
• Jeffrey Group
• JSH&A
• Kaplow
• KCSA Strategic Comms.
• Kellen Communications
• Ketchum
• Korn/Ferry International
• Linden Alschuler & Kaplan
• Lippe Taylor Brand Comms.
• Lou Hammond & Associates
• M Booth & Associates
• Makovsky + Company
• Manning Selvage & Lee
• Marketing Matters
• Marston and Associates, Robert
• Metro Editorial Services
• NAPS
• Nat’l Investor Rels. Instit. (NIRI)
• New York Women In Comms.
• Newman Group
• Ogilvy Public Relations Worldwide
• PIMS
• Pinnacle Worldwide
• Planned TV Arts
• Porter Novelli
• PRSA-New York
• Prentice Hall, The Practice of PR
• Public Communications (PCI)
• Qorvis Communications
• RF | Binder Partners
• Rubenstein Associates
• Rubenstein Public Relations
• Ruder Finn
• Ruder Finn, Trust
• S3C, Gerard Souham
• Schwartz Communications
• Schwartz & Company, G.S.
• Stanton Crenshaw Comms.
• StevensGouldPincus
• Taylor
• Taylor & Ives
• Tierney Communications
• Torrenzano Group
• Travaille Executive Search
• Trylon Strategic Media Relations
• TV Access
• v-Fluence
• VMS
• Vocus
• Walek & Associates
• Weber Shandwick
• Wieck Media