Kevin McCauley, who graduated from New York University in 1978, has been writing about public relations, lobbying, advertising, marketing and corporate management for 38 years.McCauley began his career at the Los Angeles Times, where he worked in the paper's New York national advertising office. In '79, he joined the Gallagher President's Report, a weekly newsletter that covered trends in corporate management, as reporter/researcher. In 1985, he became senior editor of The Gallagher Report, a newsletter that focused on the advertising, marketing and publishing worlds.
McCauley joined the O'Dwyer Co. in '89 as feature writer for O'Dwyer's PR Services Report, becoming senior writer in '90, and editor of both the magazine and Jack O'Dwyer's Newsletter in '95. He assumed the editor-in-chief slot in 2018.
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Stories by Kevin McCauley
| • | CCC Puts $800K PR Budget Up for Grabs(RFPs, RFIs and RFQs) Fri., May 3, 2024
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The California Conservation Corps, which was created in 1976 by Gov. Jerry Brown, wants to hire a firm to handle PR and marketing services to promote its brand image and boost enrollment. The budget is set for $800K per year.| • | Rush Street Rolls the Dice with Avoq(Lobbying) Fri., May 3, 2024
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Rush Street Gaming has hired Avoq to handle gaming and sports betting issues that come up in Washington.| • | Congress Wants FTC to Probe TikTok(Government) Fri., May 3, 2024
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Congress wants the FTC to probe whether TikTok violated child privacy laws when it launched a last-ditch lobbying blitz to defeat the bill requiring its owner, ByteDance, to divest it.| • | Sparkpr's Turpin Shifts to CodePR(Personnel Appointments) Fri., May 3, 2024
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Tim Turpin, who led the venture capital and emerging technologies practices at Sparkpr during a more than 16-year run, has joined CodePR, a boutique shop focused on the VC arena.| • | FEMA Needs Support for 'Get Ready' Push(RFPs, RFIs and RFQs) Thu., May 2, 2024
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The Federal Emergency Management Agency is looking for a firm to produce PSAs and compelling PR messaging in support of its “Ready Campaign” emergency preparedness effort.| • | Herbalife’s Hernandez Joins Seven Letter(Personnel Appointments) Thu., May 2, 2024
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Casey Hernandez, who rose to the senior VP for global corporate communications post at Herbalife, has joined Seven Letter strategic communications shop in its DC office.| • | Democrats Take Another Shot at Big Oil(PR Commentary) Thu., May 2, 2024
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Democrats play their favorite game, which is bashing Big Oil for its effort to cast doubt on global warming... Wingnut Marjorie Taylor Greene justified her vote against the Antisemitism Awareness Act by sputtering antisemitic nonsense... The deeply politically polarized USA stands united in worries about 2024 election coverage.| • | Venture Government Strategies Powers Qcells(Lobbying) Thu., May 2, 2024
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Venture Government Strategies has signed on to represent Qcells America, operator of the largest solar module factory in the US.| • | NYPD Vet Byrne Shifts to Secret Service(Personnel Appointments) Thu., May 2, 2024
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James Byrne, a former New York Police Department detective who led the executive communications team for commissioner Edward Caban, will join the Secret Service on May 20.| • | PPHC Acquires Lucas PR for $22M(M&A) Wed., May 1, 2024
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Public Policy Holding Company has acquired Sacramento-based Lucas Public Affairs in a deal worth up to $22M.The initial $7.5M payment is composed of $6M in cash and $1.5M in stock issued to LPA owners.| • | Stagwell Shows 8% Q1 Growth(Financial Management) Wed., May 1, 2024
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Stagwell registered an eight percent rise in Q1 revenues to $670M and a $1.3M net loss compared to a $1.4M profit last year.| • | 5WPR Celebrates Smokey Bear’s 80th Birthday(Public Relations) Wed., May 1, 2024
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5W Public Relations is partnering with the Ad Council to celebrate the 80th anniversary of Smokey Bear, which is the longest running PSA in US history.| • | Brunswick Group Alum Heise Moves to Invariant(Personnel Appointments) Wed., May 1, 2024
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Stephanie Heise, who worked for Brunswick Group in New York, San Francisco and Beijing, has joined Invariant’s strategic communications and PA team.| • | Metro Portland Seeks PR Support(RFPs, RFIs and RFQs) Tue., Apr. 30, 2024
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Metro, the governmental body that oversees 24 cities in Greater Portland, is looking for firms interested in handling strategic communications, marketing and brand services on an on-call basis.| • | Just Do It (Over)(PR Commentary) Tue., Apr. 30, 2024
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Nike finally throws in the towel and admits that its new MLB uniforms are a flop... A good chunk (34 percent) of TikTokers support a ban on the Chinese app.... "Lede of the Week Award" goes to Wall Street Journal reporter Angus Berwick for story abourt John Jacob Astor IV's gold pocket watch.
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