The Alabama Department of Corrections is looking for an agency that can provide public relations and marketing services for an array of community engagement projects, covering public information, community outreach, safety and branding, as well as a campaign to increase recruitment numbers for the Department’s corrections officers.
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The ADOC wants an agency that can provide, develop and implement these projects using earned news media, paid media, print, outdoor, digital/online and other communication strategies.
Scope the work includes development of a public information campaign (to build recruitment efforts as well as raise awareness of future prison-building efforts); news media and community relations services (including earned media in key news outlets, message development, media training and crisis communications); assistance with social media efforts; development of branding materials (print and electronic graphics as well as recruitment materials); and creation of ADOC advertising materials, among other services.
Terms of the contract call for a two-year commitment, with the option of up to three additional one-year renewals to be mutually agreed upon by both parties.
Deadline for proposals is 4 p.m. (CST) on December 5, 2019. Proposals should be sent to:
State of Alabama
Alabama Department of Corrections
Legal Division
Attn: Katherine Jessip
301 South Ripley Street
Montgomery, Alabama 36104
Packages must be externally marked as “ADOC RFP 2019-03: Marketing Services.”
Questions regarding this RFP should be directed to Katherine Jessip, [email protected], by 4:00 p.m. (CST) on November 15 with the subject line “RFP 2019-03: Marketing Services.”
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