Malibu

Malibu is looking for an agency that can develop and implement a strategic, citywide communication plan that will increase community engagement and awareness of the City’s various activities, projects and programs.

The Los Angeles County beach city wants an agency that can provide communications support and outreach strategies to augment Malibu’s media team, which is responsible for the management and development of the City’s communications and public relations via traditional media outlets, the Internet and social media.

Scope of the work includes reviewing and monitoring Malibu’s use of communication channels (including social media platforms, the city's media channels, print materials, videos, surveys and other methods); creating and scheduling posts for the City’s social media platforms, (Facebook, Twitter, Instagram and Nextdoor); developing content for the City’s website and messaging platforms; drafting written materials (press releases, letters to the editor and op-ed pieces); developing communication campaigns to help launch new initiatives; identifying topics for press releases, letters to the editor and op-ed pieces, website and media campaigns; developing a strategic communication plan to increase community engagement and awareness of civic activities, projects and programs; creating and maintain a 12-month calendar for City communications as well as implementation of the communication plan; providing media support and assisting with messaging and communications during emergencies; monitoring and reporting on communications metrics; providing translation services; assistance with photography, video production, graphic design support, speech writing, presentation preparation and media training services, as well as providing advice on the use of social media platforms, stakeholder outreach, communication efforts and public engagement initiatives.

The city plans to award a contract for a base term of two years.

Deadline is 4:00 p.m. (PST) on Monday, January 6, 2020. Proposals should be sent to:

Elizabeth Shavelson, Assistant to the City Manager
City of Malibu
23825 Stuart Ranch Road
Malibu, CA 90265

All bidding agencies should submit six printed and bound hardcopies of their proposals.

Question should be directed to Elizabeth Shavelson via email, [email protected].

Download the RFP (PDF)