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The Cecil County (MD) Health Department is looking for a PR firm to boost public awareness of its Buprenorphine and related medication-assisted options for the treatment of opioid use disorder.
The desired firm will handle communications strategy development, execution, creative services and paid media placement within the county, which is part of the Philadelphia, Camden and Wilmington metro region.
Though research confirms the benefits of MAT for OUD as best practice, there is a negative stigma associated with the treatment, according to the RFP.
“Insufficient community education and outdated beliefs that abstinence is the only appropriate pathway to recovery, have discouraged individuals from seeking and sustaining life-saving treatments,” states the document.
The County is looking for a firm with “extensive experience with multifaceted, complex government organizations including the ability to develop an inclusive process and facilitate buy-in from key stakeholders.”
Proposals are due Dec. 16. Send the original and two copies to:
Cecil County Health Department
Attn: Allison Borzymowski, Director
Administrative Services
401 Bow Street
Elkton, MD 21921—5501
Click here for the RFP
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