NYC's Flatiron District Unveils Rebranding RFP

New York City’s Flatiron/23^rd Street Partnership Business Improvement District is seeking marketing and branding services as it seeks to expand its boundaries to include the adjoining NoMad neighborhood, as well as bits of Chelsea, Rose Hill and Gramercy.

The goal of the expansion is to form a “more cohesive, clean and safe neighborhood,” according to its RFP, as the Partnership brings its sanitation, safety, homeless outreach, marketing and public improvements to a larger geographical footprint.

A rebrand, which may include a new organization name, must unfold “in a way that feels authentic to residents, workforce, property owners and visitors,” notes the document.

The selected firm will handle market research, brand strategy, creative/design and website development.

The Partnership, which spends $600K annually for marketing, wants to receive proposals by Feb. 12 for the work that will begin July 1.

Send five hard copies to:

Flatiron/23rd Street Partnership
27 West 24^th St., Ste. 800B
New York, NY 10010
Attn: Megan Garcia, director, marketing & outreach.

An electronic version in PDF needs to be sent to Garcia at [email protected].

Click here for the RFP.