Bloomington, Illinois is looking for an agency that can develop a comprehensive brand marketing campaign for the purpose of driving business attraction and retention, energizing current residents and positioning the municipality as a desirable place for relocation

Bloomington

The Central Illinois city, whose population is about 77,000, needs an agency specializing in marketing research (quantitative and qualitative), message/positioning development and municipal identity/branding that can lead all aspects of a community marketing and branding initiative to be used as an identity for Bloomington.

Scope of the work includes creation and implementation a brand research plan, developing creative brand elements (design concepts, logos, messages, brand statement, tagline and other products), creation of a strategic plan regarding how the brand should be used and promoted among city departments and project management work.

Deadline for proposals is 11:00 a.m. (CST) on Tuesday, March 3 and should be sent to:

Office of the City Clerk
City of Bloomington
109 East Olive Street
Bloomington, IL 61701

Bidding agencies must send one original and one copy of their proposals, as well as an electronic copy on an USB Flash Drive or CD, in a sealed envelope with the bid/proposal name (Community Branding Initiative RFP #2020-28) and date due (March 3) in the lower-left corner.

All bidding agencies must first be recorded with the city in order to be eligible for award of the contract. Agencies can do so by sending an email—containing complete name, company name, street address, telephone number, fax number and address—to the City of Bloomington Procurement Services, [email protected].

Questions should be directed to both communication manager Nora Dukowitz, [email protected] and procurement specialist Misty Shafer, [email protected], by 3:00 p.m. (CST) Central Time, on Thursday, Feb 20.

Download the RFP (PDF).