The NAACP Legal Defense and Educational Fund, the nation’s premier law firm fighting for racial justice, is looking for an agency that can provide media relations work to support the organization’s upcoming anniversary gala.
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The New York-based nonprofit, which has served as a separate entity from the NAACP since 1957, is the country’s oldest and foremost civil and human rights law organization. It was founded in 1940 by Thurgood Marshall, who later went on to serve as the first African-American U.S. Supreme Court Justice.
LDF is looking for a New York-based firm with non-profit and media relations experience to develop a comprehensive media plan supporting an upcoming gala to commemorate the organization’s 80th anniversary. That black-tie event will be held at Lincoln Center Plaza on May 7.
Scope of the work includes achieving media placements in major, national news outlets and popular online publications; developing a social media strategy (which includes Twitter and Instagram copy and graphics to be used both as pre-event promotion as well as live during the event); and assistance with celebrity and entertainment procurement.
Budget for the work is set between $40,000 and $50,000.
Proposals are due Friday, February 14.
Questions related to the RFP should be directed to communications assistant Ella Wiley, [email protected].
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