Radford University seeks an agency that can create and deliver a comprehensive media and marketing plan in an effort to raise general awareness as well as recruitment at the public university.

Radford

The Radford, VA university, which was founded in 1910, sits in western Virginia’s Shenandoah Valley. It counts approx. 12,000 students.

Radford’s University Relations department is looking for a marketing partner that can assist with marketing strategy, branding and creative, analytics and media placement services. Terms of the contract run for a year, beginning July 1 and running through June 30, 2021, with the option to renew for up to four additional one-year terms.

Deadline for proposals is 3 p.m. (EST) on March 16. Proposals should be sent to: 

RADFORD UNIVERSITY
Procurement and Contracts Department
David E. Armstrong Complex
501 Stockton Street
Post Office Box 6885
Radford, Virginia 24142

Bidding agencies should enclose one original, signed version of their proposal documents as well as an electronic version on a USB drive. All envelopes/packages should contain the RFP number (#R20-008) as well as the title (Marketing Strategy and Media Placement).

An optional pre-proposal conference will be held at 3:00 p.m. (EST) on Feb. 26, at 501 Stockton Street, Radford, VA 24142. This even can be accessed via teleconference.

Questions related to the RFP should be directed to Teresa Anders, [email protected] or 540/831-6097 by February 24.

Download the RFP (PDF).