The Utah Office of Tourism, the government authority that promotes tourism in the Beehive State, is looking for an agency that can provide marketing strategy and media buying assistance to drive awareness and visits among prospective travelers.
 |
UOT seeks a creative agency that can develop an integrated marketing strategy; conduct audience research; identify audience targeting and segmentation; develop and manage marketing campaigns in line with the overall marketing strategy; and produce campaign creative and accompanying assets that promotes the state’s official brand, “Utah Life Elevated.”
UOT also needs an agency with media buying experience that can solicit, secure and monitor paid and non-paid media placements (across broadcast, print, digital/social, radio, out-of-home and direct mail); seek out and recommend partnerships and media placement opportunities; track placement performance; provide accurate targeting; and monitor and report on ROI benchmarks and KPIs.
It’s anticipated that this RFP may result in multiple contract awards: one for a creative agency and another for a media buying agency. As a result, applicants may apply for only one category of this RFP or for both. Terms of the contract resulting from this RFP will be for five years, unless otherwise clarified by UOT.
Deadline to submit proposals is 2:00 p.m. (MST) on March 3.
Agencies can bid through Utah’s procurement portal: Utah Public Procurement Place.
Questions should be directed to purchasing agent Cherilyn Hess, [email protected], by February 24.
Have a comment? Send it to 
No comments have been submitted for this story yet.