Glendale, California is in search of a marketing agency that can create a collective brand identity for the “Tri-Cities” of Burbank, Glendale and Pasadena with the goal of showcasing the region as an innovation hub for technology, engineering, start-up, capital and media.
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The “Jewel City”—the fourth-largest city in Los Angeles County—has entered into an economic development partnership with the neighboring cities of Glendale and Pasadena, and is now looking for a qualified firm that can create, develop and implement a brand identity and marketing strategy that will increase awareness of these cities and attract a target audience of existing and prospective technology firms, entrepreneurs, start-ups and talent.
Deadline for proposals is 5:00 p.m. (PST) on March 26. Bidding agencies should submit one electronic copy of their proposals to program coordinator Sandra Rodriguez, [email protected].
Questions should be sent by March 12 to Sandra Rodriguez, [email protected], and Jennifer McLain Hiramoto, deputy director of community development, [email protected].
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