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Utah's Department of Human Services wants to battle its opioid crisis with a PR campaign to raise awareness of the dangers from the misuse and abuse of prescription drugs, according to its RFP.
It envisions a five-year campaign budgeted at $3.8M but with the potential to hit the $5M, if additional funding becomes available.
The effort also will promote safe and healthy behaviors associated with prescription drugs and mobilize community-level efforts to reduce problems creating by drug misuse.
The desired partner will have five years of experience in running statewide communications programs, with outreach to both rural and urban communities.
The campaign is to kick off Aug. 20.
Electronic responses are due May 25 at the Jaggaer (formerly SciQuest) e-procurement site.
Click here for the RFP.
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