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Maryland's Department of Health is looking for a firm to develop messaging and graphics for a statewide campaign to promote healthy weight for women of childbearing age.
According to age-adjusted data from the 2018 Maryland Behavioral Risk Factor Surveillance System, 35.7 percent of women living in The Old Line State had a healthy weight.
Nearly half (49 percent) of women aged 18-to-39 self-reported not having a healthy weight, according to a University of Baltimore survey conducted for the Department.
The RFP notes there are greater incidences of type 2 diabetes, cardiovascular disease, hypertension, cataracts and severe osteoarthritis among people who have not maintained healthy weights.
The goal of the marketing communications campaign is to increase physical activity and improve nutrition in women from ages 18 to 44, according to the Department's RFP.
The effort will target college students, working women, mothers and persons with disabilities.
Proposals are due May 29. They are to be emailed to procurement officer Littia Silver at [email protected].
Click here for the RFP.
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