Texas Health and Human Services Commission

The Texas Health and Human Services Commission is floating two RFPs with the intent of creating a pool of firms to work for the Lone Star State on an "as-needed basis."

The firms may respond to one or both of the RFPs, which are for 1) public awareness, education and communication services, and 2) marketing research and evaluation services.

The Commission has in the past issued contracts worth from $200K to $8M.

It plans to award three-year contracts with two additional one-year options.

The public awareness campaign includes strategic planning, production and implementation of multiple outreach materials and products, distribution strategies, and methods for measuring effectiveness.

The desired firm will have the ability to develop a "social media strategy that is research-driven and suited for the campaign goals and target audience, according to the RFP. It will create posts on platforms including not limited to Twitter, Facebook, YouTube and Vimeo.

The research RFP covers brand strategies, brand identity, positioning and tracking, trend analysis, behavioral change, target audience profiles/personas, message testing, communication audits, social media strategies and market segmentation.

The firm will run "in-depth interviews, focus groups, field and action research, surveys, polls, and pre- and post-tests and research attitudes, beliefs, preferences and behaviors on topics for the purpose of developing public awareness and marketing campaigns."

Proposals are due May 29. They go to:

Health and Human Services Commission

Procurement and Contracting Services Building
ATTN: Response Coordinator
1100 W. 49th MC2020
Austin, Texas 78756

Download RFP (PDF)