The New York Association on Independent Living is seeking an agency that can develop and implement a 2020 media campaign.
The Albany-based non-profit, which promotes the rights and quality of life for New Yorkers with disabilities, needs an agency that can create a comprehensive, statewide paid and earned media campaign—utilizing both traditional and online media—that focuses on messaging that supports independent living and highlight NYAIL’s statewide network of independent living centers.
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Proposals, which should cover both a three- and six-month timeline, will have messaging that challenges the public on 1) Who can live independently in the community (based on age or disability); 2) Living in an institutional setting is not always a choice; and 3) How funding must be in place to support the choice to live independently.The effort will "incorporate an awareness of the fundamental and current environment of safety and wellness risks to those living in congregate settings like nursing homes," according to its RFP.
Scope of the work includes creating a campaign message; developing a plan of action for the campaign; designing graphics for online and print; writing copy; video production for online advertising and organic social media distribution; media relations work resulting in press coverage; providing toolkits and other resources to be made available to independent living centers to spearhead local engagement.
Electronic proposals are due June 5 and should include a monthly base fee and projected costs.
Send them with subject line "NYAIL RFP 2020" to communications specialist Alex Thompson at [email protected]. All bidding agencies should send their submissions in PDF or DOC/X format.
Questions should be directed to Alex Thompson, [email protected].
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