Heather Kernahan is president, North America at Hotwire.

Stories by Heather Kernahan

•	Thoughtful Working 2.0: The New Deal (Technology PR) Thu., Nov. 18, 2021 The technology sector needs to come to grips with the current changes shaping the labor force in our post-COVID landscape and recognize how professionals’ new views of work can help businesses grow and succeed in the future.

•	The Next Best Thing is Being Better Together (Technology PR) Wed., Nov. 25, 2020 How technology leaders can join forces to move society forward and support the greater good during the COVID-19 crisis.

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AI in PR: Liberty from the Shackles of the Mundane (Technology PR) Wed., Nov. 20, 2019 For years, tech trend mavens and workplace futurologists have been throwing predictions about AI around like confetti at a wedding. AI is going to do X, machine learning will reshape Y. Wrapped up in this have been fears regarding mass layoffs amid gloomy prognostications of careers automated to extinction. But are these worries warranted?

•	Innovate or Disintegrate: How Brands Can Stay Relevant (Technology PR) Fri., Nov. 30, 2018 No matter which industry your organization operates in, sharing your innovation story should play a crucial role in your brand’s overall marketing strategy.