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Chief Information Security Officers are under immense pressure to demonstrate organizations’ cyber readiness to their senior leadership and boards. FTI explores the challenges and scrutiny they face from a communications perspective.
Common missteps associated with the thought leadership process.
How to inform and educate the media about technology clients that are breaking ground with new innovations.
Technology is such a pervasive part of our daily lives that we’re now all tech experts to a certain degree—placing the onus on tech PR practitioners to constantly remain one step ahead in order to succeed.
Telling a compelling brand story is paramount for e-commerce and supply-chain brands looking to maintain relevance and overcome the present challenges that have hindered the industry for the past two years.
With economic unknowns ahead, quick-turn, high-value results matter now more than ever.
Why slashing your marketing budget during uncertain economic times can do more harm than good.
As we head into another period of economic uncertainty, now is the perfect time for anyone running communications at a tech company to examine their corporate story.
The rise of the Metaverse offers important lessons on updating PR strategies for far-off solutions.
Nobody is boring to the right people. Just put the right story and message in front of the right audiences.
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Technology empowers us and has transformed our lives. But how we use it gives rise to new responsibilities.
Contributed content is often the most effective venue for tech PR pros who want to raise awareness of their client’s brand and communicate their best and most important ideas. But not all contributed content is created equally.
While the general level of trust in the tech sector globally remains high, the latest Edelman Trust Barometer says there are signs of it slipping, and at least one potential crack could put a major dent in its reputational armor—social media.
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With the growth of augmented reality, Web3 and the Metaverse, today's tech universe has a rapidly expanding number of stories that audiences want to hear. The November issue of O'Dwyer's will talk about how communicators can tell those stories effectively.
Submit tech PR profile by Thurs., Oct. 20.
Tech companies are shifting their communications increasingly toward customer engagement and loyalty, according to a new study from Alloy.
Lisa Sullivan, managing director of Ketchum’s technology practice, has signed on at AxiCom, as Americas president.
Steve Kerns, a 22-year Silicon Valley PR veteran, has joined Big Valley Marketing tech communications shop as its first chief marketing officer.
Debunking some common misperceptions about the role of PR—and PR agencies—in the tech world.
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