Ruder Finn Bolsters Consumer Offering
Wed, Apr. 10, 2024
By Kevin McCauley
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
| Category: Consumer | Return to Latest News |
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Ketner Group Communications CEO and president Catherine Seeds shared her experience attending the National Retail Federation’s annual trade show Jan. 14-16 at New York City’s Jacob Javits Convention Center during an O’Dwyer’s webinar Feb. 1 moderated by Researchscape’s Tony Cheevers.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
Since consumers are prioritizing saving but simultaneously making selective high-priced purchases, marketers need to look at what drives spending and garner insights on how brands can become more “splurge-worthy.”
Retailers’ reluctance to lower prices on inventory is often the reason why new products fail, according to a new study published in marketing journal Marketing Science.
Men’s grooming company Manscaped launches a sports partnership with Ball State University, a Muncie, Indiana school that competes in NCAA’s Division I as part of the Mid-American Conference.
90 percent of Americans said they’ve changed their purchasing habits at the grocery store due to the rising costs of consumer goods.
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Doug Ruchefsky has moved to Hill+Knowlton Strategies to head its retail + leisure group that is housed within the consumer markets practice.
Brands are failing to live up to consumer expectations when it comes to data privacy and security issues, according to a recent FleishmanHillard study.
Current Global has scooped up AOR duties for the Subway sandwich shop chain, which serves more than six million sandwiches a day to people in more than 100 countries.
Stephanie Smirnov, a consumer branding and corporate communications pro, has signed on at Lippe Taylor as chief engagement officer.
A majority of Americans say the COVID-19 pandemic has influenced their consumer buying decisions, and has also left them wanting the private sector to do more in the way of social responsibility efforts.
Consumers, whipsawed by the COVID-19 crisis and demonstrations for racial equality, are putting a greater emphasis on brand trust when purchasing a product, according to a special report of the Edelman Trust Barometer released June 25.
Recent changes in consumer behavior brought on by the COVID-19 pandemic might not disappear as quickly as hoped, according to a series of recent reports.
Ogilvy’s Michele Anderson has joined Edelman as vice chair of brand for the US. She headed the WPP unit's US PR & influence operation.
Interpublic’s Golin has landed Lego Americas for integrated brand and product communications after a competitive pitch. The firm also will promote the toy company's retail outlets and infiltrate the Lego brand into cultural conversations.
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