PR & Marketing Communications News

Last Updated: Tue., Aug. 11, 2020 @ 5:50 pm


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News of Firms: FTI Launches Global Aviation Practice

Fri., Aug. 7, 2020

By Steve Barnes

FTIFTI Consulting launches a dedicated aviation practice led by Marc Bilbao and Neal Cohen... 5W Public Relations sets up HR Tech division... VSC is partners with The LAGRANT Foundation on its efforts to increase the number of ethnic minorities in the fields of advertising, marketing and PR.

News Corp. Posts 22% Drop in Q4 Revenues

Fri., Aug. 7, 2020

By Kevin McCauley

Robert ThomsonNews Corp. CEO Robert Thomson reports a 22 percent decline in Q4 revenues (ended June) to $1.9B and a $401M net loss, compared to a $42M deficit a year ago.

On the Move: Credit Union National Assn. Appoints Jefferson CCO

Fri., Aug. 7, 2020

By Steve Barnes

Dewshundra JeffersonCredit Union National Association appoints Deshundra Jefferson chief communications officer. She was traveling press secretary for the presidential campaign of former Massachusetts Governor Deval Patrick... LegalZoom, which provides online legal help, names NFL vet John Buchanan chief marketing officer... Tanis Communications taps Michele Landry for CEO slot.

Edelman Rises to Kodak’s Defense

Thu., Aug. 6, 2020

By Kevin McCauley

Elizabeth WarrenEdelman advises Kodak as Senator Elizabeth Warren asks the Securities and Exchange Commission to investigate potential insider trading by executive chairman Jim Continenza and board member Phillipe Katz. (1 reader comment)

Rancho Mirage Releases Branding RFP

Thu., Aug. 6, 2020

By Jon Gingerich

Rancho Mirage, CARancho Mirage, CA is seeking proposals from marketing agencies that can develop a four-year strategic plan that encourages new business and drives tourism to the Coachella Valley city.

Commentary

Corporate Environmental PR Pros Get It Done

Thu., Aug. 6, 2020

By Kevin McCauley

PNASCorporate PR people dealing with environmental issues are getting it done, crushing green groups in winning press coverage... President Trump can't make COVID-19 "just disappear" but he can kill weekly report card on how the virus is messing with the lives of Americans. (1 reader comment)

News of Firms: Qorvis Celebrates 20 Years in Business

Thu., Aug. 6, 2020

By Steve Barnes

Michael PetruzzelloQorvis Communications celebrates 20th anniversary... United Minds, a Weber Shandwick unit, has launched (Re)Boot Camp, a “re-onboarding” program... Propulsion PR has launched a vegan/plant-based team, intended to align with the firm's commitment to representing businesses that work to reduce environmental risks and aim for sustainable growth.

Seven Letter Promotes Japan Tourism

Thu., Aug. 6, 2020

By Kevin McCauley

JapanJapan hires Seven Letter for media outreach and a digital advertising campaign to promote tourism and to raise public awareness of the country's health initiatives to counter the COVID-19 pandemic.

On the Move: Hilton's Richardson Checks in at Glover Park Group

Thu., Aug. 6, 2020

By Steve Barnes

Andréa RichardsonGlover Park Group hires Andréa Richardson as a senior VP. Richardson comes to GPG from Hilton, where she was senior director of multicultural & diversity engagement... Peloton names Dara Treseder senior VP, head of global marketing and communications... Pinkston brings on Mark Reddy.

Building Confidence Amid the Pandemic

Thu., Aug. 6, 2020

By Alex Stanton

Alex StantonWhy financial services firms should pay careful attention to the needs of furloughed employees. (2 reader comments)

Publicis Bounces Goodwin Over COVID Tweets

Wed., Aug. 5, 2020

By Kevin McCauley

Tom GoodwinPublicis Groupe has fired Tom Goodwin, who took the head of futures and insight post earlier this year, following his controversial tweets about the COVID-19 pandemic and exchanges with other ad people.

Digital Tops Print at the New York Times

Wed., Aug. 5, 2020

By Steve Barnes

NYTThe New York Times Company says that its digital revenue exceeded print revenue for the first time ever during the second quarter.

Companies Should Stand Up to Cancel Culture

Wed., Aug. 5, 2020

By Jon Gingerich

Jon GingerichBrands should stop reflexively throwing their employees under the bus to appease social media mobs anytime online campaigns rise up to shame or “cancel” someone who says something objectionable. (4 reader comments)

On the Move: Vonage Calls On Corso to Lead Marketing

Wed., Aug. 5, 2020

By Steve Barnes

Joy CorsoVonage picks Joy Corso to head up its global marketing... C-Strategies names Hali Levandoski, former deputy press secretary to Chicago mayor Lori Lightfoot, vice president... Chargeurs*PCC Fashion Technologies has appointed Christy Raedeke as the company’s first chief marketing officer,

Accounts in Transit: Champion Serves Up JINYA Ramen Bar

Wed., Aug. 5, 2020

By Steve Barnes

JinyaChampion Management Group signs on as AOR for JINYA Ramen Bar... Cindy Riccio Communications works the launch of fashion face-mask brand The Avant Guard... Otto & Friends reps Lordstown Motors, which produces all-electric pick-up trucks.

North Carolina Fishes for Sustainable PR

Tue., Aug. 4, 2020

By Kevin McCauley

North Carolina Marine Fisheries CommissionThe North Carolina Marine Fisheries Commission is looking for a PR firm to educate the public on the state’s sustainable commercial fishing industry and the progress that it has made to lessen its impact on the environment.

Regions Banks on Home Depot's Drake

Tue., Aug. 4, 2020

By Steve Barnes

Paula DrakePaula Drake has joined Birmingham’s Regions Bank as executive VP & chief communications officer, a new position at the $144B (assets) institution.

Commentary

Make Them an Offer They Can't Refuse

Tue., Aug. 4, 2020

By Kevin McCauley

GodfatherMake them an offer they can’t refuse. Acting more like a mafia boss than a president, Donald Trump extorts China’s ByteDance into selling the TikTok app to Microsoft by Sept. 15, or else he threatens to shut it down in the US. (1 reader comment)

Gagnier, Principal Comms. Work RedBird's XFL Deal

Tue., Aug. 4, 2020

By Kevin McCauley

XFLGagnier Communications and Principal Communications Group represent RedBird Capital Partners as it teams with Dwayne “The Rock” Johnson and his business partner Dany Garcia to buy the bankrupt XFL for $15M.

News of Firms: APCO Partners with Everbridge

Tue., Aug. 4, 2020

By Steve Barnes

EverbridgeAPCO Worldwide enters critical event management, crisis partnership with Everbridge... Durée & Company launches CannabisMarketingPR.com, cannabis- and hemp-focused website... Trysail Strategies, a crisis communication, issues management and public affairs strategy firm, debuts under Adam Croglia.

On the Move: Focus Brands Focuses on BCW's Dawn Ray

Tue., Aug. 4, 2020

By Steve Barnes

Dawn RayFocus Brands, owner of Carvel, Cinnabon and Schlotzsky's, hires BCW's Dawn Ray as senior VP of corporate communications... Lippe Taylor taps Kate Charles as chief planning officer, a new post... LaVoieHealthScience 's Donna LaVoie takes bow as PharmaVOICE's 100 Most Inspiring People in the life-sciences industry... Bully Pulpit founder Andrew Bleeker takes board seat atThe LAGRANT Foundation.

Erie County Seeks COVID-19 PR Partner

Mon., Aug. 3, 2020

By Kevin McCauley

Erie County Dept. of HealthThe Erie County Dept. of Health plans to hire a PR firm to build awareness of how to slow the spread of COVID-19 and to highlight the initiatives that it has taken to keep people safe from the virus.

Commentary

PR Man Trump is No Match for COVID-19

Mon., Aug. 3, 2020

By Kevin McCauley

MAGADonald Trump is a failed US president because he thinks the essence of the job is public relations rather than being the CEO of the federal government. (3 reader comments)