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Last Updated: Wed., Mar. 27, 2024 @ 5:47 pm


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Stupid Good Offers Sell

Mon., Mar. 25, 2024

By John O'Dwyer

Steve August Webinar"It’s usually not the best product or service that wins, it’s the offer that’s easiest to say yes to," Steve August said during O’Dwyer’s webinar Mar. 19 on growing your business without losing your sanity moderated by Researchscape’s Tony Cheevers.

Accounts in Transit: Nike Communications Lands Wheels Up Experience

Mon., Mar. 25, 2024

By Steve Barnes

WheelsUpNike Communications signs up private aviation provider Wheels Up Experience... BizCom Associates adds Banyan Technologies Group... Nickerson scores AOR duties for Big Brothers Big Sisters of Central Mass & MetroWest... M&C Saatchi Sport and Entertainment North America adds luxury audio company Marantz.

On the Movie: Gabriela Sibori Joins NAB Public Affairs Team

Mon., Mar. 25, 2024

By Steve Barnes

Gabriela SiboriThe National Association of Broadcasters names Gabriela Sibori senior director of communications on its public affairs team. She was previously at HHS... Edelson PC, a Chicago-based law firm, brings on former "Daily Show with Jon Stewart" correspondent Bob Wiltfong as director of communications & impact... Blink Charging, a manufacturer, owner, operator and provider of electric vehicle charging equipment and services, promotes Jenifer Yokley to CMO.

Edelman Irons Out Pact with Bahamas

Fri., Mar. 22, 2024

By Kevin McCauley

BahamasEdelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.

Investment Community Fails to Understand Power of Brands

Fri., Mar. 22, 2024

By Steve Barnes

Interbrand, NewtonX & Brodeur Partners StudyBrand has a powerful effect on a company’s valuation, but the level of brand understanding in the investment community leaves a lot to be desired, according to a new study from Brodeur Partners, Interbrand and NewtonX.

News of Firms: PR Boutiques International Adds Trio of Firms

Fri., Mar. 22, 2024

By Steve Barnes

PRBIPR Boutiques International brings on three new members: The Edit PR from Toronto, Better Together from Washington, D.C. and Reconnect PR from Sydney, Australia... The Abbi Agency, which has offices in Reno, Las Vegas and Helena, is providing one year of pro-bono marketing services, totaling up to $100,000, to Nevada GrantLab... ATREVIA, a Madrid-based shop that operates in 15 countries, charts aggressive expansion plan.

On the Move: Golin Health Hires Patton

Fri., Mar. 22, 2024

By Steve Barnes

Erin PattonGolin names Erin Patton EVP, associate managing director of Golin Health... Lyft brings on Brian Irving as CMO. He was at Meta Reality Labs... 160over90, the cultural marketing agency that is part of Endeavor, appoints Lauren Best as VP in its PR and communications vertical... Newsmaker Marketing recruits Boston TV anchor Liam Martin as CMO.

PR's Top Pros Talk: Chris Hook

Fri., Mar. 22, 2024

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Chris Hook, Sr. Group Dir. of Comms. & Mktg., Cadence Design Systems
Chris Hook, senior group director of communications and marketing at Cadence Design Systems, outlines how communicators can effectively tell stories about the AI that is being used in products and services on the latest "PR's Top Pros Talk" video interview with Doug Simon.

CA Seeks Branding for 'Supported Decision-Making'

Thu., Mar. 21, 2024

By Kevin McCauley

SCDDCalifornia’s State Council on Developmental Disabilities is looking for a firm to run a branding campaign to boost the use of its “supported decision-making” program.

Dubya’s Press Sec Counsels BCW

Thu., Mar. 21, 2024

By Kevin McCauley

Ari FleischerAri Fleischer, who was George W. Bush’s press secretary, has signed on as a consultant at BCW.

Commentary

Major League Baseball's Giant PR Headache

Thu., Mar. 21, 2024

By Kevin McCauley

OhtaniIt's not a good look for Major League Baseball when the money earned by its biggest star, Shohei Ohtani, allegedly paid off gambling debts owed to a bookie... Australia earned coveted "best country brand" awarded by Madrid-based MARCO PR firm. Better luck next time, USA... US is becoming a "news-less" society as majority of population opts for social media diversions.

Google's Browning Takes Brunswick Post

Thu., Mar. 21, 2024

By Kevin McCauley

Michaela BrowningMichaela Browning, Google’s VP & Asia-Pacific head of government and public policy, will join Brunswick Group on April 1 as CEO of the APAC region.

On the Move: Child Mind Institute Taps Redmon as CMO

Thu., Mar. 21, 2024

By Steve Barnes

Pamela RedmonThe Child Mind Institute, a children’s mental health non-profit, appoints Pamela Redmon as CMO... Jackson Spalding promotes Hayley Johns to partner... Collage Group, a consumer research company, names Elizabeth Jackson as its first CMO... Arkose Labs, which focuses on bot management and account security, brings on Patrick Kehoe as CMO.

Events: NYWIC Slates Matrix Awards

Thu., Mar. 21, 2024

By Steve Barnes

NYWICIThe New York Women in Communications are honoring an accomplished group of female communications professionals at the 54th Annual Matrix Awards on May 21... The USC Annenberg Center for Public Relations is placing the spotlight on purpose-driven communications at “The Balancing Act, Purpose, Politics and Polarization,” its 34th Kenneth Owler Smith Symposium on April 4... The Knight Center for Journalism in America is sponsoring The 25th International Symposium on Online Journalism (ISOJ) The April 12-13 event will be held online and at the University of Texas in Austin.

SW Montana Tourism Looks for Marketing Boost

Wed., Mar. 20, 2024

By Kevin McCauley

MontanaSouthwest Montana Tourism seeks a firm to promote it as a premier vacation destination due to its unspoiled scenery, mountains, waterways, ghost towns and abundant wildlife.

Intelligent Group IR Firm Lists on NASDAQ

Wed., Mar. 20, 2024

By Kevin McCauley

IntelligentIntelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.

On the Move: Finn Partners Promotes Terpeluk to Purpose Lead

Wed., Mar. 20, 2024

By Steve Barnes

Amy TerpelukFINN Partners promotes Amy Terpeluk to global purpose and social impact practice lead... Virgo Health, an IPG agency, appoints Jaimee Reggio as managing director of its U.S. operations... Deerfield Agency, a health marketing and communications firm, hires Bill Veltre as EVP, head of media... Guitar Center, which has more than 30 stores across the U.S., hires Kristin Shane as EVP, chief merchandising and marketing officer.