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Kris Garvey GravesFinn Partners has brought on Kris Garvey Graves as senior partner, based in Chicago.
Garvey Graves comes to Finn from Agency H5, where she was chief operating officer and senior integrated strategist, specializing in CPG clients as well as heading up client strategy and agency operations across the firm.
Before that, she served as deputy managing director and consumer practice leader, Chicago, at MSLGROUP, and spent 10 years at Weber Shandwick, holding the positions of executive vice president and deputy general manager in its Chicago office. She has managed rebranding campaigns, social media/digital activations, sports partnerships, education programs, non-profit alignment and mobile marketing efforts for such clients as Kraft Foods, Oscar Mayer, KFC, Campbell Soup Company, ConAgra Foods and Nestle.
“Kris deepens our growing bench of seasoned strategists,” said Finn managing partner, midwest region Dan Pooley.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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