 Thomas Bunn |
Thomas Bunn, who was managing director in Zeno Group's New York office in charge of 85 staffers, has joined BCW as executive VP-global brand & integrated services.
Responsible for Zeno's digital capabilities growth, Bunn has served clients in the consumer technology, hotels/resorts, spirits, tourism and telecommunciations sectors.
Earlier, he was VP-strategic planning at Ketchum in New York, co-founder of Mission Media UK and staffer at Freud Communications.
Category: Consumer
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Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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