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| Kyle Farnham |
Kyle Farnham, who led Porter Novelli's New York and Chicago outposts, has joined Finn Partners as its first consumer practice chief.
Peter Finn considers the consumer group, which has annual fees of $12M, a major growth market for the independent firm.
The addition of a senior talent like Farnham signals the shop's confidence in future opportunities in the consumer space, according to Finn.
Prior to Porter Novelli, Farnham led BCW’s US consumer marketing practice, which included Bank of America, Hormel, Sony, Purina, IKEA and King’s Hawaiian. He also was responsible for the WPP unit's integrated marketing communications team, handling creative, digital marketing, social media, events, channel planning and analytics.
Farnham joined BCW from MSL, where he spent 16 years, including a 10-year stint as managing director in Atlanta, which serviced clients such as Home Depot, VF Corporation, Comcast, Siemens, UPS, Abbott Laboratories and Waste Management.
The recruitment of Farnham follows Finn Partners' year ago acquisition of Missy Farren & Associates, consumer lifestyle specialist, and less than a year after the deal to acquire CatchOn, Hong Kong, Shanghai shop focused on the travel, lifestyle and wellness sectors.
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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