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Golin has won Carlsberg's UK business following a competitive pitch as the Denmark-based brewer works to align its brand and corporate PR at a single shop.
The Interpublic unit will handle Carlsberg Danish Pilsner, Carlsberg Export, San Miguel and Mahou across sponsorships as well as its "Together Towards Zero" sustainability program and snap pack packaging, which reduces plastics.
Andrew Roache, head of corporate affairs, said Carlsberg was impressed with Golin's consumer and corporate communications credentials and its focus on measurement.
Golin, which begins work in January, will report to Roache and VP marketing Liam Newton.
Based in Copenhagen, Carlsberg calls its brew "probably the best beer in the world."
Ruder Finn has recruited Ketchum veterans Corrine Gudovic and Tera Miller to bolster its consumer group, which serves Coca-Cola, Disney, LG, and Aveda.
Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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