MMGY NJF has notched the Travel Texas account in a competitive pitch to promote the Lone Star State's "Let's Texas" marketing campaign.
The office of governor Greg Abbott issued an RFP in July for a PR firm to help Texas move beyond its "cowboy image" by promoting "all the state has to offer including its beaches, hiking trails, historical attractions, exciting cities and five-star restaurants."
“MMGY NJF is a well-respected agency with a deep bench of experience in the travel space,” said Brad Smyth, Travel Texas tourism director. “We look forward to working with them to showcase the many wonderful experiences Texas has to offer.”
MMGY NJF, which has offices in New York, Miami, Kansas City and Los Angeles, will open an Austin office to support the Travel Texas account.
Total direct travel spending topped $80B in Texas last year, generating $7.5B in state/local taxes and supporting 1.2M jobs.