Jessica Carsen
Jessica Carsen

Sony Music UK has named Jessica Carsen senior vice president, communications. Carsen comes to Sony from News UK, a subsidiary of News Corp, where she was director of communications for The Times and The Sunday Times. She was previously head of research & communications at Lentikia Capital, and has worked as a reporter at Time magazine and a freelance producer at BBC News. In her new role, Carsen will oversee Sony Music UK’s external and internal communication, stakeholder engagement and corporate social responsibility efforts. Sony Music UK and Ireland Jason Iley, whom Carsen will report to, says that she “understands dynamic global companies that have been digitally disrupted and need to be innovative and creative.”

Winnie Lai
Winnie Lai

Ruder Finn has named Winnie Lai vice president and general manager, Ruder Finn Hong Kong. Lai joins the firm from Waggoner Edstrom, where she served as VP, Greater China. Previously, she was a senior reporter at ComputerWorld and senior consultant at Hill & Knowlton. At Ruder Finn Greater China, Gao Ming is coming on as senior vice president, managing director, luxury practice and Long Xi has been promoted to leader, integrated marketing practice. Ming has led Ruder Finn’s national luxury practice in China since 2015 and Xi launched the firm’s consumer digital marketing communications practice in China in 2017. Brian Witte has been promoted to deputy general manager at Ruder Finn Singapore after leading the firm’s corporate and technology practice since 2014; former director of digital PR at Bonsey Jaden Elya Eusoff joins Ruder Finn Malaysia as general manager; and Will Yuan takes the role of leader, automotive practice, as Ruder Finn China.

MaayanNave
Maayan Nave

Israeli-based cleantech company BlueGreen Water Technologies has named Maayan Nave chief marketing officer. Nave is the owner of Now-You Global Communications, which operates in New York City and Tel Aviv. Nave previously spearheaded all global communications for the sparkling water brand SodaStream, where he led marketing strategies that employed more than 60 PR, social media and guerilla marketing agencies in 45 markets around the globe. He will lead BlueGreen’s global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for the company's activities in the US, China, South Africa, Russia, and Israeli markets.