Marcia Horowitz
Marcia Horowitz

Marcia Horowitz, a force of nature at Rubenstein Assocs., died Feb. 10 after a battle with pancreatic cancer. She was 68.

The former press aide to New York mayor Abe Beame joined Howard Rubenstein's firm 41 years ago.

She handled crisis PR, litigation support and reputation management assignments for clients such as Estee Lauder, Mount Sinai Hospital System, Phillips Van Heusen, ACLU, American Academy of Arts & Sciences, Cooper Tire and Apollo Management.

The family requests donations in Horowitz's memory be made to The Museum of Jewish Heritage, A Living Memorial to the Holocaust, Marcia Horowitz Education Fund for Cross-Cultural Awareness; Lustgarten Foundation, Pancreatic Cancer Research and Let's Win! Pancreatic Cancer.