 |
London's Red Lorry Yellow Lorry has scooped up global PR duties for Los Angeles-based Panavision, which provides end-to-end production equipment and post services for the episodic, commercial and feature film markets.
The PR program will focus on expanding awareness of Panavision’s brands among cinematographers, producers, directors and emerging filmmakers through a strategic content marketing and media relations campaign targeting national business media as well as film and television trades.
Red Lorry Yellow Lorry Los Angeles director Kim Willsher will lead the account teams in LA and London.
Panavision chief marketing officer Lesley Kantor said RLYL's experience of expanding the media reach of B2B brands combined with its on-the-ground presence in the company's two biggest markets as reasons for its winning the business.
RLYL also has offices in Boston and Berlin.
Katie Martin Kelley has joined Warner Bros. Motion Picture Group as executive VP-communications.
Doug Mishkin, who was in charge of the National Football League’s gambling-related commercial activities, has joined Bryan Cave Leighton Paisner’s global sports and entertainment group.
Kristina Schake has joined Walt Disney Co. as executive VP-global communications as she wrapped up a 10-month stint as the Biden administration’s COVID-19 public education campaign director.
Sean Smith is leaving the EVP of corporate counsel spot at Porter Novelli to join the Recording Academy, which runs the GRAMMY Awards, as EVP of communications, effective Oct. 25.
Dana Steiner, publicist for the late Larry King, is joining Clarity as VP, media and entertainment.
Have a comment? Send it to 
No comments have been submitted for this story yet.