Ogilvy’s Michele Anderson has joined Edelman as vice chair of brand for the US.
Reporting to brand chair Amanda Glasgow, Chicago-based Anderson will plot market & talent strategy, while integrating data/analytics and performance communications to drive brand growth. She also will oversee brand development for Edelman’s Midwest region.
Anderson, who has 25 years of PR & marketing experience, served as Ogilvy’s US head of PR & influence. She was responsible for BP, Kimberly-Clark, State Street Global Advisors (award-winning "Fearless Girl" campaign), Tyson Foods, Sargento and Chicago Blackhawks business. Earlier, she led Ogilvy’s Chicago and Ketchum’s Atlanta offices.
The South Africa native co-founded Magna Carta, which became the country's largest firm with offices in Johannesburg and Cape Town, which led to work from Coca-Cola, Vodaphone, Disney and 2010 FIFA World Cup.
Glasgow said Anderson gets Edelman’s vision about how its work “reimagines how brands can use an earned mindset to build trust and engagement."