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PR Consulting, a New York fashion shop with such clients as Narciso Rodriguez, Dries Van Noten and Raf Simons, has closed its Los Angeles office, according to a report in WWD.
The shuttering of the L.A. office, which opened in 2013, follows changes at the agency’s headquarters in New York.
In late March, the company laid off 32 staffers in order “to keep the company running under the current circumstances.” PR Consulting also has an office in Paris.
With the red carpet closed for the foreseeable future and no LA fashion shows on the horizon, business for many fashion-focused agencies in the city has dwindled in the wake of the COVID-19 crisis.
Other firms that have had to cut staff due to the pandemic include Spring (which has also closed its LA office), Krupp Group and BPCM.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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