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Gagnier Communications and Principal Communications Group represent RedBird Capital Partners as it teams with Dwayne “The Rock” Johnson and his business partner Dany Garcia to buy the bankrupt XFL for $15M.
Founded by Goldman Sachs partner Gerry Cardinale, RedBird manages $4B in capital across verticals in sports, TMT, financial services and consumer products.
Cardinale helped create the YES Network with the New York Yankees; Legends Hospitality with the Yankees and Dallas Cowboys; On Location Experiences with the NFL, and Suddenlink Communications, which was the No. 7 cable TV company when it was acquired by France’s Altice.
The XFL declared Chapter 11 in April and was scheduled to go into auction on Aug. 7. President Jeffrey Pollack called the deal “a Hollywood ending” to our sale process. “Dwayne, Dany and Gerry are a dream team ownership group and the XFL is in the best possible hands going forward,” he said.
Dan Gagnier and PCG’s Melissa Zukerman and Paul Pflug handle RedBird, while Hiltzik Strategies’ Matthew Hiltzik and Jeremy Watkins represent the XFL’s parent Alpha Entertainment.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
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