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Ogilvy scoops up Absolut Vodka. The agency will be responsible for global strategic and creative duties for the brand, focusing on its lead market priorities and growing Absolut’s leadership position. Citing the brand’s “legacy of creating extraordinary and unexpected communications,” Absolut global chief creative officer said that it “wanted a network partner that can deliver the strategic and creative excellence that Ogilvy has demonstrated time and time again.”
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Matter Communications lands BIO-key International, Strategic Security Solutions (S3) and Security Scorecard. Matter will work with all three clients to enhance brand awareness initiatives, supported by a range of programs that includes public relations, thought leadership, integrated marketing and video services. BIO-key International offers identity and access management solutions; Strategic Security Solutions specializes in information security consulting services; and SecurityScorecard provides cybersecurity ratings. “Matter’s combination of deep security experience and knowledge, strategic media relationships and scrappiness are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum.
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Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency will work on creative programming and brand awareness development in the U.S. market for all three clients through integrated public relations strategies and marketing campaigns. The Ray Hotel Delray Beach, which has 141 rooms, suites and spaces, is located in Delray Beach’s Pineapple Grove Arts District. The Gwen is in the landmark McGraw-Hill building on Chicago’s Magnificent Mile, and Applewood Manor, which is reopening in April, is a boutique B&B located in the Montford Historic District of Asheville, NC.
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Ballantines Public Relations books Hotel Casa del Mar in Santa Monica, CA. BPR has been retained to provide high-value, high-impact strategic guidance and execution to bring broad consumer awareness to the property. The property, which originally opened as a private beach club in the 1920s, features two restaurants—Terrazza Beachside Patio and Catch—a lobby bar and lounge with nightly entertainment, indoor cabanas, a. spa, fitness center and outdoor pool. BPR also represents Marriott International Lifestyle Brands, Waldorf Astoria Beverly Hills and St. Regis Maldives Vommuli Resort, among other properties.
Relevance International is tapped to manage global public relations for Get Golden Visa... RMD Advertising adds Esther Price Candies to its client roster... 5W Public Relations takes on AOR duties for Yaza Labneh, which produces authentically made labneh, a traditional Mediterranean dip.
FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy... 5W Public Relations takes on AOR duties for Rewardown... Colangelo & Partners, picks up media relations duties for Santa Rita Estates, Chilean vineyards.
20 Two Studio has signed up luxury travel agency SmartFlyer and Bernardus Lodge & Spa on California’s Monterey Peninsula... Cookerly PR is selected to provide media relations and government affairs support in North America for UK-based DS Smith packaging company... Wireside Communications comes on as AOR for insurtech provider Socotra.
5W Public Relations is selected as the public relations agency of record for Gunner Roofing... Pillar Marketing Corporation reps Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products... MGH is named as agency of record for NaturaLawn of America.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
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