Remote control maker Treemote has engaged Coyne PR to drive awareness of the brand on the heels of its U.S. launch.
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Treemote is a wireless remote control switch that can operate Christmas trees lights from up to 80 feet away, as well as other household lights and small appliances such as table lamps, fans and radios. By communicating with a small receiver that can be plugged into a wall outlet, the device eliminates the need to crawl under the tree to plug lights into an outlet.
The Victoria, BC-based company was founded in 2013.
Coyne will develop and execute a communications campaign with the goal of elevating U.S. consumer awareness of Treemote during the lead up to the 2017 holiday season. The campaign will focus on a media relations program targeting traditional media outlets and will also rely on industry and social influencers and bloggers, as well as industry event support.
Parsippany, NJ-based Coyne, which posted gains of nearly 30 percent last year to account for $27.3 million in net fees, is one of the top 10 PR firms in the country as ranked by O'Dwyer's.
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Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
Coyne PR has scooped up AOR duties for Edible Brands, which offers fresh fruit arrangements, baked goods, flowers and gourmet chocolates at more than 1,000 locations.
BNPL, fueled by online shopping, grew by more than 1000 percent from 2019 to 2021. It has become a force that is transforming retail, e-commerce, and how consumers shop in general.
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