PR & Marketing Communications News

Last Updated: Wed., Aug. 12, 2020 @ 9:00 am

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Rosemary Ostmann

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Rosemary Ostmann, President & CEO, Rosecomm
 
Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series.

Financial Communications & The Pandemic

Commentary

Will Putin Come Through for Trump?

Tue., Aug. 11, 2020

By Kevin McCauley

From Russia With LoveFrom Russia with Love. Is Vladimir Putin going to bail out Donald Trump by delivering Russia’s COVID-19 vaccine to the US just in time for the presidential election?... Who are these people? A shockingly high 13 percent of Americans are satisfied with the state of the nation 

Rokk Solutions Makes Pitch for Guatemala

Tue., Aug. 11, 2020

By Kevin McCauley

Manuel EspinaRokk Solutions has inked an agreement to pitch op-ed pieces from Guatemala’s former US ambassador Manuel Espina to the national news media.

Bayer Taps Moore for US Pharma PR

Tue., Aug. 11, 2020

By Steve Barnes

Lori MooreGermany's Bayer recruits Lori Moore, a veteran of Novo Nordisk and Sanofi, as VP, head of US pharmaceutical communications.

Three Steps to Save the Presidential Debates

Tue., Aug. 11, 2020

By Paul Oestreicher

Paul estreicherPundits who believe the presidential debates should be scrapped display the classic “throw the baby out with the bathwater” reaction. Let’s fix them instead.

On the Move: Heartland Forward Recruits Woolsey

Tue., Aug. 11, 2020

By Steve Barnes

Blake WoolseyHeartland Forward hires Blake Woolsey as chief communications & development officer... Maverick Public Relations recruits Stan Wagner as managing partner... BlueWillow Biologics names Donald Cumming VP-marketing & sales... Antares Pharma appoints Tram Bui VP of corporate communications & IR.

McDonald's Sues Ex-CEO for Alleged Affairs with Staffers

Mon., Aug. 10, 2020

By Kevin McCauley

Steve EasterbrookMcDonald’s has sued former CEO Steve Easterbrook, claiming he “concealed evidence and lied” about his alleged sexual relationships with three employees before it fired him last year for “engaging in an inappropriate relationship” with another staffer. (2 reader comments)

Luzerne County, PA Seeks Marketing Agency

Mon., Aug. 10, 2020

By Jon Gingerich

Luzerne County, PennsylvaniaLuzerne County, Pennsylvania is looking for a marketing and advertising agency that can develop a marketing plan to promote tourism in the Northeastern PA county.

WarnerMedia PR Chief Cocozza Fades from Pix

Mon., Aug. 10, 2020

By Kevin McCauley

Keith CocozzaKeith Cocozza, executive VP marketing & communications at WarnerMedia, is out as Jason Kilar, who became CEO on May 1, reorganizes the AT&T unit to simplify operations in order to better service its customers.

Doxy.Me Looks for PR Firm

Mon., Aug. 10, 2020

By Kevin McCauley

DoxyTelemedicine company Doxy.me is looking for a PR firm to help increase its brand awareness among healthcare providers in order to attract more of them to its platform.

Events: Celebrating the Life and Legacy of Marilyn Laurie

Mon., Aug. 10, 2020

By Steve Barnes

Marilyn LauriePR pioneer Marilyn Laurie's life and legacy are to be celebrated at an Aug. 13 virtual event... Dan Rather will talk about the presidency, journalism and the 75th anniversary of the end of World War II at the National Press Club... PRSA hosts a seminar on communications in the age of COVID-19.

2020: The Year of Brand Activism

Mon., Aug. 10, 2020

By Julia Bloch Mellon

Julia Bloch MellonBrands hold the power to affect societal change, by taking a stance and backing up their values through measurable action. As recent events have forced corporate leaders to self-reflect, however, some well-intentioned brands have resorted to “performative activism”—showing that empty words can risk brand credibility. How can PR pros help companies responsibly take a stand?

Emirates Offers to Pay for Funerals

Mon., Aug. 10, 2020

By Ronn Torossian

Ronn TorossianIn the latest gimmick to get consumers flying again, Emirates Airlines recently unveiled a COVID-19 insurance that will pay for your funeral if you catch the coronavirus while traveling. (4 reader comments)

MetroHealth Seeks ID&E Counsel

Fri., Aug. 7, 2020

By Kevin McCauley

MetroHealth SystemMetroHealth System, public health system of Ohio's Cuyahoga County, is looking for a partner to develop and implement an inclusion, diversity and equity vision strategy to benefit employees, patients and the community and to eradicate racism and bias.

Cuomo Aide Lever Likes Facebook

Fri., Aug. 7, 2020

By Kevin McCauley

LeverDani Lever, communications director for New York governor Andrew Cuomo, is moving to Facebook's strategic communications response team.

Baltimore Mayor Spokesperson Joins SKDK

Fri., Aug. 7, 2020

By Kevin McCauley

Lester DavisLester Davis, chief spokesperson for Baltimore Mayor Bernard "Jack" Young, is joining SKDKnickerbocker next month as VP-public affairs in DC.