Reputation Management in a Digital World
Fri., May 10, 2024
By Ronn Torossian
An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent.
An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent.
Hawaii is looking for a firm to develop and run a public health campaign to raise awareness of Alzheimer’s disease and related dementias, and to increase early detection of the illness.
Taking a deep dive into the latest PR trends to effectively elevate brand visibility.
Stephanie Hess joined gaming and communications platform Discord as its first chief communications officer.
Commentary
A shareholder proposal slated for Mondelez International's annual meeting seeks to make sure that the cookie and chocolate company doesn't suffer the same fate as Bud Light after if used transgender influencer Dylan Mulvaney in a marketing effort... Financial services sector slowly regains the public trust that it lost following the global meltdown... China's Baidu cuts ties with PR chief who warned staffers not to run afoul of its work-till-you drop policy.
Capital Impact Group, a Trenton, NJ firm, brings on Eash Haughton, who worked in Gov. Phil Murphy's administration and as a Kivvit staffer... Onspring, a no-code SaaS GRC automation software, hires Michelle Randall as CMO... Chronosphere, a cloud-based data observability platform, brings on Margaret Dawson as marketing chief.
Barabino & Partners, Italy’s largest corporate communications firm, joins Excellera Advisory Group, the country’s biggest corporate affairs advisory group... Abel Communications launches "Expertise, Amplified," an on-demand thought leadership program... 160/90 partners with social fintech platform Lumanu to introduce Integrated Creator Commerce, an offering within its creator, digital and social practice.
Skyline Capitol, the firm of former Utah Republican Congressman Chris Stewart, has inked a one-year deal to represent the Taipei Economic and Cultural Representative Office in the US.
Massasoit Community College is looking to enroll a firm to develop a a digital integrated marketing and ad program that supports enrollment and community engagement for the Massachusetts school.
There are many reasons why an M&A transaction can reach an impasse, but a lack of willingness to negotiate will always result in a deal that’s dead on arrival.
Emma Vaughn, who most recently was deputy communications director at the Republican National Committee, has joined BGR Public Relations as a VP.
Fox Corp. reports fiscal Q3 revenues plummeted 15.4 percent to $3.4B from the year ago period that included the broadcast of advertising-rich Super Bowl LVII.
Johnson Controls appoints IBM's Chris Bontempo as VP and CMO... Team One, Publicis Groupe’s media, digital and communications arm, names Rosabel Murai as chief media officer... Trilliad brings on former Merkle global CMO Erin Hutchinson as its CMO... MINT, an enterprise software solution for advertising resource management, appoints Federico Salvitti as VP of growth.
CIIC PR signs on with the Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort... Praytell is named the US PR & influencer agency of record for the Singapore Tourism Board... Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR strategy and positioning.
|